We believe in the transformational power of culture in all its dimensions and perceive an opportunity for Barcelona to become a cultural beacon.
Barcelona´s culture is known as having global magnitude: its heritage and cultural offer, the creativity of its innovators and personnel and the added value of its cultural industry can be recognized worldwide. But despite all the factors the city has in this sector, Barcelona is not yet considered a cultural hub, neither for creativity nor for art lovers. It is essential that Barcelona takes advantage of its potential and its culture in order to better perform and be identified as a city of both culture and creativity.
Mission: To prioritize culture as one of the key areas of development for Barcelona.
Objective of Barcelona Global: To take advantage of the potential that Barcelona has by setting an agenda and prioritizing actions, driven by all cultural agents, to promote culture as a strategic axis for the future of the city.