We want to promote sustainable tourism growth which has a positive impact on the city and its inhabitants.
Barcelona is a world-class tourism success story. In recent years, however, tourism development in the city has shown signs of exhaustion. This fact combined with the complex situation that the country is facing, will require some repositioning of Barcelona and its surroundings to continue being an attractive destination, which will imply working on a coordinated and sustainable tourism strategy to promote the region and foster economic development.
Mission: To help re-launch Barcelona as a touristic destination and propose recommendations in key areas to ensure that tourism acts as an engine of Barcelona's economic development, well-being and international reputation.
Objective of Barcelona Global: To propose and implement a set of solutions to the challenges Barcelona has as a touristic destination.
Those challenges were identified and internationally benchmarked by the highly reputed urbanist and Professor Greg Clark. The proposals were developed by Barcelona Global together with several working groups. The international experiences and proposals for the city were presented at the 1st Barcelona Global Summit at CaixaForum on the 21st of March. That was possible thanks to the contribution of a cross-sectional group of 45 sponsors from various industries, all with the common interest of the tourist sector as an engine of city activity growth.
In a nutshell, the proposals aim to:
- Reinforce public/private collaborations to generate new/better areas of interest
- Attract visitors through the creation of value added activities
- Improve the visitors experience and its interaction with the residents and with the city as a whole
- Provide more visibility to the social dimension of the tourism sector and foster employment best practices.