We want to promote sustainable tourism growth which has a positive impact on the city and its inhabitants.
Barcelona is a world-class tourism success story. In recent years, however, tourism development in the city has shown signs of exhaustion. This fact combined with the complex situation that the country is facing, will require some repositioning of Barcelona and its surroundings to continue being an attractive destination, which will imply working on a coordinated and sustainable tourism strategy to promote the region and foster economic development.
Mission: to repost Barcelona as a touristic destination and propose recommendations in key areas to ensure that tourism acts as an engine of Barcelona's economic development, well-being and international reputation.
Objective of Barcelona Global: To set an agenda and prioritise Barcelona tourism issues for analysis, with a view to presenting rigorous solutions based on international experience.