"Barcelona has the perfect size for living", by Alessandro Manetti
Alessandro Manetti, 55 years old and father of two daughters, is originally from Florence and has lived in Barcelona for the past 22 years. He is currently the vice president for Europe at LCI Education, a Canadian multinational dedicated to education, with 23 campuses across five continents and a team representing over 50 nationalities. In his role, he leads LCI Education's expansion in Europe. In 2017, he was named a Cavaliere of the "Ordine della Stella" by the President of the Italian Republic, recognizing his career and contributions. He holds a PhD in Design Thinking and Future Studies from the UOC and, since 2023, has served as commissioner of the Barcelona Design Week and LCI representative in the New Champions community of the World Economic Forum.
Why did you choose Barcelona?
The truth is, it was Barcelona that chose me. I arrived from Milan without speaking Spanish, tasked with founding a design school, which was already a rather ambitious challenge. However, it was the city that captivated me from the very beginning. Its energy, creative spirit, and vibrant atmosphere left me fascinated. And here I am, still here, now with a new challenge—an even greater and more inspiring one—that motivates me every day to keep moving forward.
What are the city’s strengths?
Barcelona has the perfect combination: sea, mountains, an enviable climate, and an ideal size for living. It’s also a hub for everything I’m passionate about: design, education, architecture, innovation, technology, and cutting-edge research. What fascinates me most is the dynamism that defines its creative businesses and institutions—a contagious energy that inspires everyone living here to push their limits.
Which aspects of the city need to be improved? How?
We are regaining the momentum we had some years ago, but we must ensure not to lose ground in areas where we are already strong, such as design, audiovisuals, and technology. To achieve this, we need to create a supportive environment for entrepreneurs, provide more backing for research, and promote collaboration. Only by overcoming individualism can we move forward as a city and remain at the forefront. Barcelona attracts and generates a great deal of talent, but it must also learn to retain it. I think, for instance, of fiscal incentive policies for new businesses and professionals, streamlining bureaucratic processes, accelerating sustainable development policies, and improving air quality.
What do you expect from Barcelona in the coming years?
I hope Barcelona establishes itself as a magnet for international talent, a city that leads in research, innovation, and technological development. I also dream of seeing a greener Barcelona, deeply committed to sustainability—a city that sets an example in redefining urban paradigms, balancing economic growth with the well-being of its residents.
Which city do you consider to be your home city? What do you miss most?
For me, my city is wherever my wife Sara and my daughters live. So, without a doubt, that’s Barcelona. Here, I’ve built my home, my professional career, and my personal life. However, Florence will always hold a special place in my heart, as it’s where my parents live and part of my roots remain. That said, I rarely have time to miss the past; my curiosity and career keep me focused on what’s ahead.
