{"id":10549,"date":"2022-02-11T09:30:36","date_gmt":"2022-02-11T08:30:36","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=10549"},"modified":"2022-03-17T11:15:37","modified_gmt":"2022-03-17T10:15:37","slug":"la-barcelona-de-la-medicina-y-del-sector-farmaceutico","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-2040\/la-barcelona-de-la-medicina-y-del-sector-farmaceutico\/","title":{"rendered":"Entrepreneurship in Barcelona: How to attract and retain talent"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647511939725\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: right;\">Photography: Jordi Bernad\u00f3<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  vc_custom_1647512116869\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-461\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Ivan Carballal<\/h6>\n\t\t\t<p class=\"job-title\">Transformation and digitization manager at Zurich<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  vc_custom_1647512125402\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-66\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Luis Noguera<\/h6>\n\t\t\t<p class=\"job-title\">Senior Manager at KPMG<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>-<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-global-update\/barcelona-the-seventh-european-city-attracting-technological-investment\/\"> Recently ranked in 7th place for investment in the technology sector<\/a>. <\/strong><\/p>\n<p>Barcelona is well-known throughout Europe for attracting investment in new companies, but the city still receives considerably less investment from family offices, business angels, and venture capital funds than London, Berlin and Paris <em>.<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10564 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-300x200.png\" alt=\"\" width=\"402\" height=\"268\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-72x48.png 72w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Since 1987, Barcelona Activa has been one of the main drivers of entrepreneurship in our city, with well-known entrepreneurs contributing to the Barcelona Activa ecosystem. Its mission is clear: <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-city-of-talent\/bnew-10-disciplinas-y-un-objetivo-posicionar-barcelona-como-capital-de-la-nueva-economia\/\"><strong>to provide employment by supporting local start-ups.<\/strong><\/a> We believe that everyone should have the opportunity to become an entrepreneur.<\/p>\n<p>The<a href=\"https:\/\/www.mites.gob.es\/ficheros\/ministerio\/sec_trabajo\/analisis_mercado_trabajo\/jovenes\/2021\/Junio_2021.pdf\"> with a current unemployment rate of 30.2% amongst young people between the ages of 16 and 29.<\/a> However, the solution does not lie solely in training youngsters to write a good CV for large companies; entrepreneurship is a skill that can be learnt and startups can contribute to improving employment figures, especially if we foster an effective entrepreneurial ecosystem.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>Is the talent needed for startups in Barcelona home-grown or imported?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Currently, the figures show that professionals in the scientific, digital and technological sectors in Barcelona often tend to move to other European cities to find better working conditions. Local start-ups therefore find it necessary to employ foreigners who are attracted by <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/living-in-barcelona\/why-barcelona-is-the-place-to-be-in-2022-10-things-to-tell-your-friends-back-home\/\">Barcelona\u2019s pleasant climate and cosmopolitan culture<\/a>, although they need to be paid higher salaries.<\/p>\n<p>Likewise, it is not always easy to retain local professionals who have chosen to stay in Barcelona. Although Barcelona is working hard to become a leading European start-up hub and to attract large multinationals and tech companies, the opportunity cost is usually very high for local companies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10567 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-300x200.png\" alt=\"\" width=\"401\" height=\"267\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-72x48.png 72w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p>When a well-known multinational decides to set up in Barcelona, it usually takes advantage of the opportunity to hire a significant number of local employees, who are attracted by higher salaries and better working conditions.This means that entrepreneurs run out of local talent and have to pay higher salaries in order to prevent employees moving to foreign competitors and slowing down their business growth (at least in terms of future profitability). In other words, when a large multinational sets up in Barcelona, local entrepreneurs are usually the first to shoulder the costs.<\/p>\n<p>There is no doubt that Barcelona is on the right track and this is reflected in the arrival of new multinationals in the city. However, we must not forget that we need to support and recognize the efforts that this implies for our local businesses.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\n\u201cWhen a large multinational sets up in Barcelona, local entrepreneurs are usually the first to shoulder the costs.\u201d\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>So, is there local talent in Barcelona?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Yes, of course there is. One needs look no further than great local entrepreneurs such as Pau Sendra, \u00d3scar Pierre, Carlos Pierre, Gerard Oliv\u00e9, Sergi Ba\u00f1os, Bernat A\u00f1a\u00f1os, Cristina Aleixendri, Gala Freixa, Yaiza Canosa, Bernat Ripoll, Claudia de la Riva, and many others. However, we need to continue to work on increasing the list to create a true entrepreneurial culture.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10569 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-300x200.png\" alt=\"\" width=\"403\" height=\"268\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-72x48.png 72w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<p>There are frequent media reports about <strong>unicorns<\/strong>, startups valued at more than a billion dollars that are in need of digital talent. Our universities and business schools should therefore be focusing their efforts on educating students in digital skills to provide a sustainable foundation for the city.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>Is it time to make entrepreneurial talent \u201csexy\u201d?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>In recent years, computer engineers have been stigmatized as<em>\u201cgeeks\u201d,<\/em>digital marketing experts as \u201c<em>influencers<\/em>\u201d, and data scientists as \u201c<em>nerds<\/em>\u201d. But one shouldn\u2019t forget the impact of the media. Programs like \u201cMasterchef,\u201d \u201cDancing with the Stars!\u201d and \u201cThe Voice\u201d encourage kids to become chefs, dancers, and singers. Perhaps it is time to launch a Spanish version of \u201cThe Apprentice.\u201d<\/p>\n<p>Perhaps it is time to launch a Spanish version of \u201cThe Apprentice.\u201d At the risk of dumbing down, it may be necessary to take advantage of the media to promote an interest in business amongst this generation and the metaverse generation waiting in the wings. We need to be aware that the professions needed to create new companies in Barcelona have to be \u201csexy\u201d; we need to create startup ecosystems to bring the different actors together; and we need to inspire society to start new businesses that will construct the Barcelona of the future.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Fotograf\u00eda: Jordi Bernad\u00f3 Ivan Carballal Transformation and digitization manager at Zurich Luis Noguera Senior Manager at KPMG Barcelona se caracteriza por ser un polo de atracci\u00f3n del emprendimiento local y extranjero en toda Europa que ha conseguido recientemente escalar a una no desde\u00f1able s\u00e9ptima posici\u00f3n dentro del sector tecnol\u00f3gico. No obstante, a\u00fan estamos lejos de&hellip;","protected":false},"author":182764262,"featured_media":11092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,279,277,27,457,117,26,122,133,28,135,510,301,115,129,278,272],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona emprendedora: \u00bffuga de talento? | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-2040\/la-barcelona-de-la-medicina-y-del-sector-farmaceutico\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Barcelona emprendedora: 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