{"id":12626,"date":"2023-02-23T09:40:59","date_gmt":"2023-02-23T08:40:59","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=12626"},"modified":"2023-02-23T10:01:38","modified_gmt":"2023-02-23T09:01:38","slug":"salas-impulsando-viviendas-para-una-sociedad-cambiante","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/made-in-barcelona\/salas-impulsando-viviendas-para-una-sociedad-cambiante\/","title":{"rendered":"SALAS, housing for a changing society"},"content":{"rendered":"


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Manel Rodr\u00edguez, director general SALAS<\/p>\n

When was Fundaci\u00f3 \u00daniques founded and when did you start working here? <\/strong><\/h2>\n

SALAS<\/a> es una empresa de promoci\u00f3n inmobiliaria, integrando servicios integrales t\u00e9cnicos, de management, de construcci\u00f3n, comerciales, energ\u00e9ticos\u2026 Fue fundada en 1992, por Pere Esteve Sala, que contin\u00faa como socio con un 50% del capital. Yo me incorpor\u00e9 como director general y socio titular del otro 50% en 2015.<\/p>\n

What do you like most about your work?<\/strong><\/h2>\n

Yo soy arquitecto de formaci\u00f3n, urbanista, con vocaci\u00f3n de servicio social a la comunidad. Dedicarnos a crear edificios residenciales y viviendas, que den respuesta a una demanda social real, es una gran satisfacci\u00f3n. Poder hacerlo con un gran equipo multidisciplinar<\/strong> de profesionales que me acompa\u00f1an y me permiten realizar una gesti\u00f3n integral del proceso es un \u00e9xito.<\/p>\n

And what do you like least?<\/strong><\/h2>\n

Bueno, gestionamos un equipo de 250 personas<\/strong>, con una gran infraestructura y un movimiento de capitales financieros muy importante. Hace ya muchos a\u00f1os que me tuve que formar en direcci\u00f3n empresarial, pero la dedicaci\u00f3n que requiere el funcionamiento de \u00abla maquinaria\u00bb \u00a1es lo que m\u00e1s me cuesta! A m\u00ed me gustar\u00eda poder dedicarme, en exclusiva, a la mejora y el desarrollo de nuestros productos finales: los edificios, las viviendas.<\/p>\n

What do you think your company excels at?<\/strong><\/h2>\n

A nivel de producto, tenemos una singular vocaci\u00f3n social: casi el 65% de nuestras viviendas son viviendas de protecci\u00f3n oficial. Nuestro objetivo no es financiero, es de servicio y producci\u00f3n.<\/strong> El resultado financiero es eso, un resultado, no un objetivo.<\/p>\n

We also provide almost all the property development services: we develop, manage, build, and market our projects, with as much as possible done in-house.<\/p>\n

What is your main challenge?<\/strong><\/h2>\n

Queremos crecer en volumen, para dar respuesta a la gran demanda de vivienda asequible, pero tenemos que hacerlo sin perder la calidad del producto, del servicio y de los procesos.<\/strong> \u00a1Ese crecimiento continuo es nuestro reto!<\/p>\n

Where is your business located? Do you know why this location was chosen?<\/strong><\/h2>\n

The company is based in Sabadell, a fantastic city in the Greater Barcelona Metropolitan Area, an area that is home to some 5 million people. I was born and raised in Barcelona, but I have worked both for the city council and the Metropolitan Area administration.<\/p>\n

The company was founded 30 years ago by my partner, and its location in Sabadell means that it is accessible and therefore easy to attract talented professionals (our greatest asset). It shouldn\u2019t be forgotten that there are many people for whom commuting to work in the center of Barcelona is a daily nightmare and that Barcelona is only home to 1.7 million inhabitants, barely a third of the total in the Greater Barcelona area.<\/p>\n

What do you like most about the neighborhood where you work?<\/strong><\/h2>\n

I really like the compact, lively urban center, and the fact that it is really easy to get around the center of Sabadell on foot. We also have offices in Mallorca and Madrid now and part of my work is online, so in practice I work on the road and any welcoming caf\u00e9 is a potential office!<\/p>\n

How important is Barcelona for your company? <\/strong><\/h2>\n

La gran ciudad de Barcelona sigue siendo el 60% de nuestra actividad, es \u2018nuestro territorio\u2019, aquel lugar que conocemos muy bien y eso nos hace fuertes aqu\u00ed delante de la competencia. Pero en la pr\u00e1ctica, el municipio de Barcelona es una parte peque\u00f1a de esa actividad. Los \u00faltimos a\u00f1os, la falta de suelo urbano y las regulaciones han disminuido sensiblemente la actividad en el municipio.<\/strong><\/p>\n

With which city would you compare Barcelona to? <\/strong><\/h2>\n

La comparar\u00eda con ciudades que tienen una trama urbana compacta, que genera una manera de interactuar muy particular, mezclando vida profesional, familiar, comercio, ocio y otras actividades. En ese sentido, San Francisco<\/strong>, que adem\u00e1s tambi\u00e9n tiene mar podr\u00eda ser un buen referente.<\/p>\n

Which city model do you think Barcelona should resemble?<\/strong><\/h2>\n

The first thing Barcelona must do is stop thinking in terms of municipalities, which are archaic administrative divisions that do not meet the real needs of citizens. The real city of Barcelona runs from Castelldefels to Masnou and includes the entire Vall\u00e9s corridor. And its metropolitan area runs from Vilanova-Sitges to Matar\u00f3, and encompasses Martorell, Terrassa, Sabadell and Granollers.<\/p>\n

Si entendemos que esta debe ser nuestra gran ciudad, tendremos un potencial que nos permitir\u00e1 situarnos a otro nivel global: se podr\u00edan gestionar servicios, infraestructura, crecimiento, viviendas, parques, energ\u00eda, sanidad, educaci\u00f3n\u2026 con planteamientos radicalmente diferentes, integradores, eficientes, con gran capacidad de dar respuesta a las necesidades del ciudadano del siglo XXI. Cualquier decisi\u00f3n seria de futuro que quiera plantearse hoy d\u00eda en cualquier tema (movilidad, infraestructura, servicios, vivienda\u2026) supera con mucho el \u00e1mbito municipalista e impide la toma de decisiones.<\/strong><\/p>\n

Any serious decision for the future on mobility, infrastructure, services, and housing must be seen in terms of the entire metropolitan area: Barcelona could be the New York of the Mediterranean!<\/p>\n

What best practices from other cities would you like Barcelona to adopt??<\/strong><\/h2>\n

Por un lado, yo estoy a favor de cierta evoluci\u00f3n que ha hecho la administraci\u00f3n para conseguir que la ciudad est\u00e9 enfocada a la calidad de vida de sus ciudadanos: la pacificaci\u00f3n del tr\u00e1nsito, la ampliaci\u00f3n de los espacios peatonales, la limitaci\u00f3n del turismo en el centro, la protecci\u00f3n de los derechos sociales de los habitantes con menos recursos\u2026 son aspectos necesarios y agradecidos por los ciudadanos que vivimos en el centro. \u00a1Y no hemos de pensar solo en la poblaci\u00f3n de mediana edad, que se desplaza en su coche para arriba y para abajo! Hemos de pensar tambi\u00e9n en nuestros mayores y en los ni\u00f1os o j\u00f3venes que deben tener su espacio. Y hemos de hacer nuestra aportaci\u00f3n para conseguir frenar un cambio clim\u00e1tico cr\u00edtico a nivel global.<\/p>\n

Ahora bien, esa evoluci\u00f3n de la ciudad debe hacerse a la vez que se desarrollan toda una serie de iniciativas para que la actividad econ\u00f3mica siga avanzando, una cosa no puede ni debe hacerse contra la otra. Debe facilitarse el desarrollo de empresas, debe reducirse la burocracia y sus plazos, deben generarse infraestructuras, debe potenciarse la movilidad colectiva y la individual \u2018ligera\u2019\u2026<\/strong><\/p>\n

The city must continue to generate a business-friendly image!<\/p>\n

What would you ask of the Barcelona of the future?<\/strong><\/h2>\n

Que contin\u00fae siendo una ciudad que d\u00e9 una respuesta global<\/strong> a los dos grandes objetivos que tiene una ciudad: ser un lugar en el que vivimos con todo lo que implica (vivienda, educaci\u00f3n, sanidad, ocio\u2026) y ser un lugar en el que desarrollamos una actividad econ\u00f3mica.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Yo me incorpor\u00e9 como director…","protected":false},"author":182764262,"featured_media":12641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[537,20,279,538,118,736,273,271,147,706,735],"thb-sponsors":[],"yoast_head":"\nMade in Barcelona | SALAS, impulsando viviendas para una sociedad cambiante<\/title>\n<meta name=\"description\" content=\"Barcelona Global Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/made-in-barcelona\/salas-impulsando-viviendas-para-una-sociedad-cambiante\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in Barcelona | SALAS, impulsando viviendas para una sociedad cambiante\" \/>\n<meta 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