{"id":13841,"date":"2024-01-15T10:00:12","date_gmt":"2024-01-15T09:00:12","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=13841"},"modified":"2024-01-15T10:18:42","modified_gmt":"2024-01-15T09:18:42","slug":"londres-brandscaping-por-marc-guitart","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/londres-brandscaping-por-marc-guitart\/","title":{"rendered":"\u00abLondon, \u2018Brandscaping\u2019\u00bb, by Marc Guitart"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: right;\">Photograph: Unsplash<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-874\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 700px) 100vw, 700px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart.jpeg 700w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-300x300.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-370x370.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2024\/01\/Marc-Guitart-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Marc Guitart<\/h6>\n\t\t\t<p class=\"job-title\">Designer and brand consultant. Founder of the branding agencies brandlond\u00ae and brandcelona\u00ae in London and Barcelona.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>In London, brandscaping plays a very important role in the image strategy of each of its neighborhoods. This is accompanied by a studied urban renewal, with the improvement and reconstruction of buildings and their public space, incorporating new shops and businesses that design the character of the neighborhood and its brand projection in attracting new visitors, investors and its social dynamization, both in the territory itself and in the digital sphere. This fact shows that 'brandscaping' is not only related to brands, but is also influenced by location, architecture and design, in order to enhance and create a certain lifestyle and give character to the area, providing a desired brand perception to its inhabitants and visitors.<\/p>\n<p>In its strategic approach, Barcelona must design the deliberate and cohesive configuration of its brand identity, integrating it with relevant cultural, social, economic and environmental factors of each of its neighborhoods, and providing them with a characteristic brand identity aligned with the values, interests and aspirations of its citizens, its visitors and its investors. Leading the Barcelona brand from its own community to make the brand genuine, relevant and resonant.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Read the full article <a href=\"https:\/\/www.lavanguardia.com\/local\/20240115\/9497168\/londres-brandscaping.html\">here<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-319\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Fotograf\u00eda: Unsplash Marc Guitart Dise\u00f1ador y consultor de marcas. Fundador de las agencias de \u2018branding\u2019 brandlond\u00ae y brandcelona\u00ae en Londres y Barcelona. En Londres el brandscaping juega un papel muy importante en cuanto a la estrategia de imagen de cada uno de sus barrios. Esto, se acompa\u00f1a de una estudiada renovaci\u00f3n urbana, con la mejora&hellip;","protected":false},"author":182764262,"featured_media":13873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Londres, \u2018Brandscaping\u2019&quot;, por Marc Guitart | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/londres-brandscaping-por-marc-guitart\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Londres, 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