{"id":14565,"date":"2025-01-22T12:48:12","date_gmt":"2025-01-22T11:48:12","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=14565"},"modified":"2025-01-24T11:34:19","modified_gmt":"2025-01-24T10:34:19","slug":"barcelona-como-motor-cultural-como-impulsar-la-cultura-instaurarla-y-hacerla-crecer","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-2040\/barcelona-como-motor-cultural-como-impulsar-la-cultura-instaurarla-y-hacerla-crecer\/","title":{"rendered":"Barcelona as a cultural engine: How to promote, establish, and grow culture?"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column has-fill small-12\"><div class=\"vc_column-inner  vc_custom_1619695447811\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-770\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"941\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 899px) 100vw, 899px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137.jpg 899w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-287x300.jpg 287w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-768x804.jpg 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-11x12.jpg 11w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-370x387.jpg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-800x837.jpg 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-20x21.jpg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-740x775.jpg 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Roca-Pau-e1737545093137-46x48.jpg 46w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Pau Roca<\/h6>\n\t\t\t<p class=\"job-title\">Food &amp; Beverage Manager at Barcelona Events Musicals<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-597\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"330\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 265px) 100vw, 265px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Morral-Carolina-e1737546465629.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Morral-Carolina-e1737546465629.jpg 265w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Morral-Carolina-e1737546465629-241x300.jpg 241w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Morral-Carolina-e1737546465629-10x12.jpg 10w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Morral-Carolina-e1737546465629-20x25.jpg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/01\/Morral-Carolina-e1737546465629-39x48.jpg 39w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Carolina Morral<\/h6>\n\t\t\t<p class=\"job-title\">Director at Consulta Psicolog\u00eda Carolina Morral<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"s5\"><span class=\"s4\">In a recent meeting with key figures from Barcelona's cultural sector, discussions centered on how the city can enhance its role as a cultural powerhouse with a global impact. Maria Serrat, General Director of the Conservatori Liceu Foundation; Helena Oller, Product Manager at Filmin; Joan Anton, gallerist and Director of Sala Par\u00e9s since 1987; and Mart\u00edn P\u00e9rez, CEO of Concert Studio, shared their insights on leveraging Barcelona's artistic wealth to solidify its position as a cultural benchmark. These experts proposed various strategies, including supporting culture through philanthropy and sponsorships, while addressing challenges such as creating channels to connect local talent with the city's audiences, highlighting the intangible value of culture, and linking culture to the formation of identity.<\/span><span class=\"s4\">i<\/span><span class=\"s4\">a Serrat, directora general de la Fundaci\u00f3n <\/span><span class=\"s4\">Conservatori<\/span> <span class=\"s4\">Liceu<\/span><span class=\"s4\">; Helena Oller, <\/span><span class=\"s4\">Product<\/span><span class=\"s4\"> Manager en <\/span><span class=\"s4\">Filmin<\/span><span class=\"s4\">; Joan <\/span><span class=\"s4\">Anton<\/span><span class=\"s4\">, galerista y director de la Sala Par\u00e9s desde 1987; y Mart\u00edn P\u00e9rez, CEO de <\/span><span class=\"s4\">Concert<\/span><span class=\"s4\"> Studio, compartieron ideas sobre c\u00f3mo aprovechar la riqueza art\u00edstica de Barcelona para fortalecer su rol como referente cultural. Estos expertos plantean diversas estrategias que incluyen el apoyo a la cultura desde la filantrop\u00eda, los patrocinios, pero que chocan con retos como la creaci\u00f3n de canales que unan el talento local y el p\u00fablico de la ciudad, la puesta en valor de los intangibles de la cultura y la vinculaci\u00f3n de la cultura con la creaci\u00f3n de identidad.<\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">Culture, as agreed by the speakers, is a universal language that transcends borders. Barcelona, with its cultural DNA, holds a profound sense of identity and social cohesion through its artistic expressions. Culture fosters reflection and connects the past with the present, prompting us to consider what we want to become. However, the current challenge lies in integrating culture into the daily lives of citizens so that everyone can benefit from its impact, which unifies society and stimulates other sectors.\u00a0<\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">To achieve this, we must highlight the intangible aspects of culture\u2014the contributions it makes to the city beyond measurable elements, which are equally or even more important. Creativity, identity, the generation of emotions, and a sense of belonging are both the cause and effect of a culturally rich city. Barcelona has the opportunity and responsibility to democratize culture, ensuring it is not something distant from its citizens and visitors, but rather a driver of progress accessible to everyone.<\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">In this regard, philanthropy and corporate contributions play a key role in this cultural renaissance. The speakers emphasized how major patrons, individuals, and companies drive culture forward by believing in its value to build a better society. A strong support network is essential for cultural projects to thrive and achieve greater economic sustainability. Furthermore, a balance between public and private support is crucial to consolidating the sector, and Barcelona is ideally positioned to enhance these collaborations, enabling broader access to and enjoyment of culture.<\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">Another key point highlighted by the speakers to elevate the value of culture within Barcelona's society is its inclusion in educational plans. Barcelona boasts an excellent foundation of committed artists, and fostering this cultural vocation through education is vital for future generations to maintain a connection with art and culture. Providing young people with the tools and nurturing their passion for art will enable them to become the driving force behind local and global culture. This requires integrating art into classrooms and ensuring artists engage directly with students, sharing not only their techniques but also their enthusiasm and love for their craft.<\/span><\/p>\n<p class=\"s5\"><span class=\"s4\">Finally, bridging the gap between artists and the audience is a vital strategy to spark interest and participation. As the experts noted, when the audience transitions from being passive observers to active participants in the creative process, a profound connection with the work emerges. Fortunately, Barcelona is home to galleries, museums, concert halls, auditoriums, and theaters that make culture more accessible, integrated into daily life, and approachable, fostering in society the desire to experience it and help it grow.<\/span><\/p>\n<p><span class=\"s4\">The speakers shared the vision that culture inspires, unifies, and brings significant value to the city. Barcelona has the opportunity to become a cultural engine, an attractive space for the creation and consumption of cultural products. This opportunity is not only economic but also a chance to reflect on how we want to project ourselves externally and the kind of life we want for the people who live in and shape Barcelona.\u00a0 <\/span><span class=\"s4\"><br \/>\n<\/span><span class=\"s4\"><br \/>\n<\/span><span class=\"s4\">In conclusion, Barcelona faces the challenge of ensuring the economic sustainability of the cultural sector through public contributions and collaboration with individuals and private companies, as well as positioning culture as a driving force for identity building and the city's revitalization.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Pau Roca Food &amp; Beverage Manager en Barcelona Events Musicals Carolina Morral Directora en Consulta Psicolog\u00eda Carolina Morral En un reciente encuentro con figuras clave del sector cultural de Barcelona, se debati\u00f3 c\u00f3mo la ciudad puede convertirse en un motor cultural a\u00fan m\u00e1s potente, generando un impacto global. Maria Serrat, directora general de la Fundaci\u00f3n&hellip;","protected":false},"author":182764262,"featured_media":14569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,660,26,784,115,129],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barcelona como motor cultural: \u00bfC\u00f3mo impulsar la cultura, instaurarla y hacerla crecer?<\/title>\n<meta name=\"description\" content=\"Barcelona como motor cultural: \u00bfC\u00f3mo impulsar la cultura, instaurarla y hacerla crecer?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-2040\/barcelona-como-motor-cultural-como-impulsar-la-cultura-instaurarla-y-hacerla-crecer\/\" 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