{"id":14877,"date":"2025-07-14T10:40:44","date_gmt":"2025-07-14T08:40:44","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=14877"},"modified":"2025-07-14T10:40:44","modified_gmt":"2025-07-14T08:40:44","slug":"https-www-lavanguardia-com-local-barcelona-20250707-10853733-reto-atraer-talento-sector-industrial-html","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/https-www-lavanguardia-com-local-barcelona-20250707-10853733-reto-atraer-talento-sector-industrial-html\/","title":{"rendered":"\u201cThe Challenge of Attracting Talent to the Industrial Sector\u201d by Abel Mart\u00ednez Badia"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: right;\">Image: EFE<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-863\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"755\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 566px) 100vw, 566px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57.jpeg 566w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57-225x300.jpeg 225w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57-9x12.jpeg 9w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57-370x494.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57-20x27.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2025\/07\/6866739669f57-36x48.jpeg 36w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Abel Mart\u00ednez Badia<\/h6>\n\t\t\t<p class=\"job-title\">Global Director of Logistics at JDE Peet's.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"312\" data-end=\"1235\">I have worked in our country, <strong>in<\/strong> <strong>France, Belgium, and the Netherlands<\/strong>: telephone prefixes +34, 33, 32, and 31; following this logic, my next destination could be Greece\u2019s +30. From these countries and through extensive travel throughout my professional career, I have observed common challenges facing the industrial sector in cities across our continent. One of the major current industrial challenges in Europe is attracting younger generations to work in large manufacturing plants. This challenge is widespread and shared across Europe. I have seen many companies struggle to meet growing demand due to their inability to recruit the right production personnel. As a result, the criteria for selecting locations for new production facilities are increasingly taking into account the ease of attracting qualified talent, alongside other factors such as competitiveness and sustainability.<\/p>\n<p data-start=\"1237\" data-end=\"2092\">I have been impressed by the academic learning programs within the industrial sector in Austria and Switzerland. These are solid educational programs with internships and youth-friendly contracts that add prestige to their work and help them transition into the corporate world. These programs produce skilled workers who are prepared for a more automated and digital world. The industrial sector is an ideal environment for young talent to make a positive impact by leveraging new technologies, and we have the opportunity to highlight these aspects in recruitment campaigns. The perception is widespread: <strong>Barcelona<\/strong> is a highly sought-after destination across Europe. So perhaps my future destination really does have something to do with that +30 I mentioned earlier: the reduced 30% tax rate for professionals returning to the country and contributing their expertise to our industry.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Read the full article <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20250707\/10853733\/reto-atraer-talento-sector-industrial.html\">here<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-989\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Fotograf\u00eda: EFE Abel Mart\u00ednez Badia Director global de log\u00edstica en JDE Peet&#039;s. He trabajado en nuestro pa\u00eds, en Francia, B\u00e9lgica y en los Pa\u00edses Bajos: prefijos telef\u00f3nicos +34, 33, 32 y 31; siguiendo esta l\u00f3gica, mi futuro destino podr\u00eda ser el +30 de Grecia. Desde estos pa\u00edses y viajando intensamente a lo largo de mi&hellip;","protected":false},"author":182764262,"featured_media":14880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737,753,821],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;El reto de atraer talento al sector industrial&quot; por Abel Mart\u00ednez Badia | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"&quot;El reto de atraer talento al sector industrial&quot; por Abel Mart\u00ednez Badia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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