{"id":15210,"date":"2026-03-16T13:55:25","date_gmt":"2026-03-16T12:55:25","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=15210"},"modified":"2026-03-30T18:12:32","modified_gmt":"2026-03-30T16:12:32","slug":"una-ciudad-que-abraza-a-quien-llega-por-mauricio-prieto","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/una-ciudad-que-abraza-a-quien-llega-por-mauricio-prieto\/","title":{"rendered":"\u201cA City That Welcomes All Who Come\u201d by Mauricio Prieto"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-451\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"605\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 607px) 100vw, 607px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1.jpeg 607w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-300x300.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-370x369.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/03\/image-1-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Mauricio Prieto<\/h6>\n\t\t\t<p class=\"job-title\">Co-founder of eDreams. Founder of Travel Tech Essentialist. Professor of entrepreneurship at Tulane University and IESE<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"paragraph\"><b>How has New Orleans turned adversity into a culture of openness?<\/b><\/p>\n<p class=\"paragraph\">New Orleans faces challenges that Barcelona can scarcely imagine: devastating hurricanes, high crime rates, outdated infrastructure\u2014much of it built below sea level on unstable ground\u2014and a population that has yet to return to pre-Katrina levels. Yet it survives with joy and dignity against all odds. When a hurricane strikes, they throw hurricane parties. When the streets have giant potholes, neighbors place floral arrangements inside them. When the streets flood, they bring out kayaks to help each other. This resilience creates something extraordinary: visitors end up falling in love with the city and become ambassadors. The brand impact is invaluable and generates enormous local financial benefits. I lived in Barcelona for a few years and watch with sadness as it becomes less friendly and more polarized: \u201cus against them.\u201d In New Orleans, that would be unthinkable. It\u2019s a vibrant city where you can experience the distinct yet harmonious tapestry of French, Spanish, Caribbean, and African cultures, which remain alive and well. Mardi Gras and the Jazz Fest are cultural gifts open to the world. There\u2019s no division between locals and visitors. It\u2019s a thriving city because it embraces everyone who comes. A living culture grows stronger by being shared.<\/p>\n<p class=\"paragraph\"><b>What lessons can we learn from this that we can apply in Barcelona?<\/b><\/p>\n<p class=\"paragraph\">Two summers ago, an anti-tourism activist in Barcelona sprayed me with a water gun while shouting \u201ctourist go home.\u201d He was Dutch and had been living in Barcelona for a few weeks. My paternal grandparents were immigrants from Spain to Mexico, as was my mother. I was an immigrant from Mexico to the United States, then to Spain, and back to the United States. And that\u2019s why I know that immigration works through mutual respect and integration. Blaming tourists for overtourism is an easy and cheap cop-out, rather than seeking smart public-private partnerships that offer innovative solutions. Polarization creates artificial divisions in a city that has always been cosmopolitan. Hostility comes at a cost: other cities think, \u201cWe\u2019ll welcome the visitors that Barcelona turns away.\u201d Fortunately, there are brilliant counterexamples. Barcelona Global and Tech Barcelona are doing exceptional work, attracting global talent and demonstrating that openness generates shared prosperity. But openness does not mean unlimited tolerance. Visitors and new residents must respect local customs, not impose their own. The real problem is not too many visitors, but a lack of imagination in integrating them constructively.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Read the full article <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20260122\/11446283\/ciudad-abraza-llega.html\">here<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-126\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Mauricio Prieto Cofundador eDreams. Fundador Travel Tech Essentialist. Profesor de emprendimiento en Tulane University y IESE \u00bfC\u00f3mo ha convertido Nueva Orleans la adversidad en una cultura de apertura? Nueva Orleans enfrenta desaf\u00edos que Barcelona apenas imagina: huracanes devastadores, criminalidad elevada, infraestructura obsoleta, gran parte construida bajo el nivel del mar sobre suelo inestable, poblaci\u00f3n que&hellip;","protected":false},"author":182764262,"featured_media":15212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737,753,821],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Una ciudad que abraza a quien llega&quot; por Mauricio Prieto | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"&quot;Una ciudad que abraza a quien llega&quot; por Mauricio Prieto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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