{"id":15305,"date":"2026-04-13T10:17:40","date_gmt":"2026-04-13T08:17:40","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=15305"},"modified":"2026-04-13T10:17:40","modified_gmt":"2026-04-13T08:17:40","slug":"seul-prueba-tecnologia-en-entornos-urbanos-reales-por-roger-royo","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/seul-prueba-tecnologia-en-entornos-urbanos-reales-por-roger-royo\/","title":{"rendered":"\u201cSeoul Tests Technology in Real-World Urban Settings\u201d by Roger Royo"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-302\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"350\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 472px) 100vw, 472px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16.png 472w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16-300x222.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16-16x12.png 16w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16-370x274.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16-20x15.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/04\/Captura-de-Pantalla-2026-04-13-a-las-10.07.16-65x48.png 65w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Roger Royo <\/h6>\n\t\t\t<p class=\"job-title\">President of the Spanish Chamber of Commerce in Korea. I focus on startups, innovation, and international business collaboration.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>What can we learn from Seoul in terms of innovation and technology applied to cities and businesses?<\/strong><\/p>\n<p><em>Technology services in Korea are designed to function smoothly and be user-friendly for both citizens and businesses<\/em><\/p>\n<p>I\u2019ve been living and working in Korea for years, and one of the things that has struck me most is how technology is woven into everyday life, both for businesses and for the city. Here, innovation isn\u2019t just empty rhetoric; it\u2019s quickly put to the test in real-world settings. When an idea makes sense, it\u2019s implemented, refined, and scaled up.<\/p>\n<p>A key element is genuine collaboration between the public sector, large companies, universities, and startups. The public sector typically acts as a facilitator, making data, spaces, and opportunities available so that companies can test new solutions. This builds trust and greatly accelerates the process.<\/p>\n<p>It also highlights a very clear long-term vision. South Korea has been investing sustainably in education, applied research, and digitalization for decades, and today this translates into a strong ability to adapt to change.<\/p>\n<p>Finally, there is a positive focus on speed: technology services are designed to function smoothly and be user-friendly for both citizens and businesses.<\/p>\n<p><strong>How could this approach be applied in Barcelona?<\/strong><\/p>\n<p><em>The challenge is to ensure that innovation finds its way into the city\u2019s public spaces more often, beyond events or closed-door labs.<\/em><\/p>\n<p>Barcelona has many of the ingredients needed to implement these best practices: talent, universities, an active entrepreneurial ecosystem, and a strong international profile. The challenge lies in bringing innovation into the city\u2019s real-world environment more frequently. It would be very beneficial to strengthen urban pilot programs that allow startups and companies to test solutions under real-world conditions, with more streamlined processes and fewer administrative barriers. Public-private partnerships must be practical, with clear objectives and short deadlines.<\/p>\n<p>Another key aspect is international talent. I can clearly see how Seoul is competing to attract professionals and how this impacts its capacity for innovation. Barcelona can do even more to attract and retain talent by offering a high quality of life, but also real opportunities to create and grow businesses. Seoul demonstrates that innovation works best when it is integrated, seamless, and results-oriented. Barcelona already has the potential. The next step is to invest in greater execution, greater agility, and a sustained vision.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Read the full article <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20260413\/11510566\/seul-prueba-tecnologia-entornos-reales-ciudad.html\">here<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-264\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Roger Royo Presidente de la C\u00e1mara Espa\u00f1ola en Corea. Me dedico a las empresas emergentes, la innovaci\u00f3n y la colaboraci\u00f3n empresarial internacional. \u00bfQu\u00e9 podemos aprender de Se\u00fal en materia de innovaci\u00f3n y tecnolog\u00eda aplicada a la ciudad y a las empresas? Los servicios tecnol\u00f3gicos en Corea est\u00e1n dise\u00f1ados para funcionar bien y ser f\u00e1ciles de&hellip;","protected":false},"author":182764262,"featured_media":15308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737,753,821],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Se\u00fal prueba tecnolog\u00eda en entornos urbanos reales&quot; por Roger Royo | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"&quot;Se\u00fal prueba tecnolog\u00eda en entornos urbanos reales&quot; por Roger Royo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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