{"id":15413,"date":"2026-06-01T11:47:00","date_gmt":"2026-06-01T09:47:00","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=15413"},"modified":"2026-06-01T11:47:00","modified_gmt":"2026-06-01T09:47:00","slug":"barcelona-la-ciutat-que-converteix-el-perfum-en-industria-global-per-eva-lluch","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-city-of-talent\/barcelona-la-ciutat-que-converteix-el-perfum-en-industria-global-per-eva-lluch\/","title":{"rendered":"\u00abBarcelona, the city that turns perfume into a global industry\u00bb by Eva Lluch"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"font-weight: 400; text-align: left;\">Barcelona has spent decades building an international brand associated with architecture, design, gastronomy, and culture. However, there are strategic sectors that are also part of the city\u2019s economic and creative identity but still occupy a smaller place in its global narrative. The perfume industry is one of them.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">The <strong>Barcelona Olfaction Week<\/strong>which has just concluded its 2026 edition, has precisely demonstrated this potential. Over seven days, the city became a vast sensory map, with experiences spread across venues such as the Palau G\u00fcell, the CCCB, Casa Vicens, the Palau de la M\u00fasica, and Park G\u00fcell. Perfume moved beyond its strictly commercial circuit to engage in dialogue with the city\u2019s architecture, art, and memory.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">The\u00a0<strong>Poble Espanyol<\/strong> was also one of the main highlights, with <em>\u201cUn recorregut olfactori per Espanya\u201d,<\/em> an experience that combined workshops, guided tours, and sensory activities to discover the country through fragrances. Most importantly, this initiative will remain active throughout the year, consolidating a long-term project that connects tourism, culture, and perfumery from Barcelona.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">The cultural dimension of the week was also complemented by meetings and presentations that strengthen the link between perfume and knowledge, such as the presentation of the book \"<em>El cercador d\u2019ess\u00e8ncies. Un viatge a l\u2019origen dels perfums del m\u00f3n\u201d<\/em> by Dominique Roques at Llibreria Alta\u00efr, which brings perfumery closer to its more humanistic, historical, and cultural dimension, and helps place it at the centre of contemporary debate.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">Because speaking about perfume today means speaking about creativity, but also about industry, innovation, science, and international projection.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">Spain currently maintains its position as the world\u2019s second-largest exporter of perfumes and fragrances, with more than \u20ac10.124 billion in exports in 2025. In addition, the sector grew by 9.5% over the past year and already represents 21% of the national beauty market. Behind these figures lies a reality that is particularly linked to Catalonia, as much of this leadership stems from Catalan family-owned companies that have spent decades building expertise, industry, and export capacity.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">We also see it at <strong>Lluch Essence<\/strong>, a family-owned company dedicated to the global distribution of aromatic raw materials and now in its fourth generation. This continuity helps explain much of the strength of the Catalan perfumery ecosystem, made up of companies with deep roots and an international mindset.<br \/>\nBarcelona currently brings together manufacturers, perfumers, distributors, laboratories, and creatives in a complete value chain that makes the city a European benchmark in the sector.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">In this context, the <strong>Barcelona\u00a0Perfumery\u00a0Congress<\/strong>\u00a0represents far more than a professional event. The 7th edition, scheduled for June 2027, will be held for the first time at the Fira de Barcelona, reflecting the growth and international scale the congress has achieved.\nBeyond its size, what is most significant is the conversation it fosters around sustainability, fragrance creation, new raw materials, and global consumer trends. Perfume is no longer just a sensory industry; it is also a technological, scientific, and strategic one.\nAt a time when cities compete to attract talent, investment, and international influence, Barcelona needs to strengthen those sectors where it holds real competitive advantages. Perfumery is one of them, as it combines industry, creativity, export capacity, and cultural projection in a way that is difficult to replicate.<\/p>\n<p style=\"font-weight: 400; text-align: left;\">The <strong>Barcelona Olfaction Week<\/strong>\u00a0and the <strong>Barcelona\u00a0Perfumery\u00a0Congress<\/strong>\u00a0are two expressions of the same reality, as there is a solid, international ecosystem with the capacity to generate both economic and reputational value for the city.<br \/>\nBarcelona has spent years presenting itself to the world through what can be seen. Perhaps it is time to do so also through what can be felt. And few things remain in the memory as powerfully as a scent.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Barcelona ha constru\u00eft durant d\u00e8cades una marca internacional associada a l'arquitectura, el disseny, la gastronomia o la cultura. Per\u00f2 hi ha sectors estrat\u00e8gics que tamb\u00e9 formen part de la identitat econ\u00f2mica i creativa de la ciutat i que encara ocupen un espai menor en el seu relat global. La perfumeria \u00e9s un d'ells. La Barcelona\u00a0Olfaction\u00a0Week,&hellip;","protected":false},"author":182764262,"featured_media":15416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20,279,118,28,273,271,787,267,115,278,272],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Barcelona, la ciutat que converteix el perfum en ind\u00fastria global&quot; per Eva Lluch | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"&quot;Barcelona, la ciutat que converteix el perfum en ind\u00fastria global&quot; per Eva Lluch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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