{"id":15455,"date":"2026-07-06T11:01:12","date_gmt":"2026-07-06T09:01:12","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=15455"},"modified":"2026-07-06T11:01:12","modified_gmt":"2026-07-06T09:01:12","slug":"el-verdadero-petroleo-de-dubai-por-alejandro-ubach","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/el-verdadero-petroleo-de-dubai-por-alejandro-ubach\/","title":{"rendered":"\"The real oil of Dubai\" by Alejandro Ubach"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-512\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427.jpeg 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-300x300.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-768x768.jpeg 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-370x370.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-740x740.jpeg 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Alejandro Ubach <\/h6>\n\t\t\t<p class=\"job-title\">Country Manager at Fever. Leads Fever Originals experiences across the Middle East, North Africa, and Turkey.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\"><strong>How has Dubai built a culture where ideas become reality?<\/strong><\/p>\n<p class=\"p2\"><em>Cities that execute quickly attract opportunities before those that only debate them.<\/em><\/p>\n<p>What has impressed me most about Dubai since I moved here is not its skyscrapers or its landmark projects, but the speed at which an idea can become reality. It is a city that has developed an exceptional culture of execution. When an initiative makes economic sense and creates value for the city, the conversation usually focuses on how to make it happen, not on why it shouldn't.\nThis mindset attracts talent from all over the world. In my day-to-day work, I collaborate with professionals from dozens of different nationalities who have chosen Dubai because they see it as a place where they can develop projects with less friction and greater speed. Government, businesses, and entrepreneurs share a common vision: to compete globally for investment, talent, and new opportunities.\nDubai also stands out for its pragmatism. It is a young city, unafraid to experiment and highly capable of adapting its processes when new needs emerge. This combination of ambition, international openness, and execution-oriented thinking has transformed a small trading port into one of the world's leading economic and cultural hubs in just a few decades.<\/p>\n<p><b>How can Barcelona strengthen its competitiveness?<\/b><\/p>\n<p class=\"p1\"><em>The city needs to regain the ambition to think big and the ability to act more quickly.<\/em><\/p>\n<p>Barcelona does not need to become like Dubai. Its history, identity, and urban model are different, and they are an essential part of its appeal. However, it could certainly adopt some of that culture of execution and shared ambition.\nAs someone from Barcelona, I believe few cities have as many strengths to compete on the global stage as Barcelona: talent, creativity, an exceptional quality of life, and a globally recognized brand. That is why it is frustrating to see opportunities take years to materialize while other cities move forward much faster.\nThe challenge is not generating new ideas, but turning them into tangible projects with greater speed and efficiency. Barcelona could benefit from stronger alignment between the public and private sectors around a shared vision for growth. Cities that compete globally understand that attracting talent, investment, and economic activity is not incompatible with preserving their local identity; on the contrary, it is one of the best ways to strengthen it.\nDubai shows that speed of execution is a competitive advantage. Barcelona has everything it needs to remain one of the world's most admired cities. Perhaps the next step is to regain the confidence to think big and act more quickly.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Read the full article <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20260706\/11584003\/verdadero-petroleo-dubai.html\">here<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-748\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Alejandro Ubach Country Manager de Fever. Lidera las experiencias de Fever Originals en Oriente Medio, Norte de \u00c1frica y Turqu\u00eda \u00bfC\u00f3mo ha construido Dub\u00e1i una cultura donde las ideas se hacen realidad? Las ciudades que ejecutan r\u00e1pido atraen oportunidades antes que aquellas que solo las debaten. Lo que m\u00e1s me ha impresionado de Dub\u00e1i desde&hellip;","protected":false},"author":182764262,"featured_media":15456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737,753,821],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;El verdadero petr\u00f3leo de Dub\u00e1i&quot; por Alejandro Ubach | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"&quot;El verdadero petr\u00f3leo de Dub\u00e1i&quot; por Alejandro Ubach\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/el-verdadero-petroleo-de-dubai-por-alejandro-ubach\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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