{"id":4224,"date":"2020-06-22T10:00:55","date_gmt":"2020-06-22T08:00:55","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=4224"},"modified":"2020-12-02T16:58:22","modified_gmt":"2020-12-02T15:58:22","slug":"librerias-las-farmacias-del-espiritu-por-estefania-santacreu-vasut","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/librerias-las-farmacias-del-espiritu-por-estefania-santacreu-vasut\/","title":{"rendered":"Bookstores: Pharmacies of the spirit, by Estefania Santacreu-Vasut"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-384\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Estefania Santacreu-Vasut<\/h6>\n\t\t\t<p class=\"job-title\">Professor of Economics at ESSEC Business School, Paris and author of The nature of goods and the goods of nature: why anti-globalisation is not the answer (Exeter: Imprint Academic, 2018).<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\"><b>What would you highlight about the way Mexico City has handled the crisis?<\/b><\/p>\n<p class=\"p1\">At the Paris Book Fair in 2018, French actress Fanny Ardant said that reading a book was like chatting to a stranger in a bar. She went on to add that thanks to books she has never felt alone. The health crisis has meant that bars and other places for socializing have been closed temporarily and our work has been divided into essential and non-essential activities. And not only have bars in Paris and Barcelona been closed, but also bookstores, which have been categorized as non-essential. But Parisian booksellers have also made major changes: networks of independent booksellers have provided online or telephone services so as not to lose customers at a time when reading has been an essential escape. Bookstores' initiatives have proved that books are a basic necessity.<\/p>\n<p class=\"p1\"><b>How has Barcelona\u2019s management of the crisis been viewed from your city?<\/b><\/p>\n<p class=\"p1\">The media in Paris have talked about the cancellation of Sant Jordi, commenting metaphorically that Covid-19 has defeated the dragon! Although orders have generally been possible during lockdown, due to initiatives by bookstores, readers have had to wait for stores to open in order to browse in bookstores again. But it's impossible to make up for lost time. And now that the bars and public spaces have reopened, the sector needs help to overcome the impact of the crisis. Supply must be accompanied by demand: quite apart from Sant Jordi, it is essential to encourage reading. One option would be to increase media space for authors and publishers. During lockdown in France, for example, there was a daily minute and a half slot on TV dubbed ''la P'tite Librarie,'' which encouraged viewers to discover or re-read a work by a French or foreign writer.<\/p>\n<p class=\"p1\"><b>Proposal for Barcelona<\/b><\/p>\n<p class=\"p1\">It has been argued that bookstores should have the same status as pharmacies. Locked up at home, reading would have helped children and adults to escape from lockdown through their imagination. Now the challenge is how to address the future of books and independent bookstores. One option is to take inspiration from avant-garde initiatives that redefine the bookstore experience: these include meta-bookshops, physical platforms, and bookstore museums. Digitization is also needed in order to provide an alternative to giants like Amazon. What can be done? Bookstores should be considered a basic necessity, accessible in times of crisis (above all!), and, at the same time, a space for reading, socializing, and creating. In a crisis in which \"fake news\" has been omnipresent, our health and that of our democracies depend on it!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We come up with revolutionary ideas that bring positive changes to your product development process!<\/p>","protected":false},"author":182764262,"featured_media":4229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[128,20,27,118,122,28,130,115],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Librer\u00edas: las farmacias del esp\u00edritu; por Estefania Santacreu-Vasut | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"We come up with revolutionary ideas that bring positive changes to your product development process!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barceloneses-por-el-mundo\/librerias-las-farmacias-del-espiritu-por-estefania-santacreu-vasut\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Librer\u00edas: las farmacias del esp\u00edritu; 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