{"id":4282,"date":"2020-06-29T10:00:02","date_gmt":"2020-06-29T08:00:02","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=4282"},"modified":"2020-11-27T11:41:18","modified_gmt":"2020-11-27T10:41:18","slug":"marc-dufraisse-barcelona-siempre-atraera-el-talento","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelonians-by-choice\/marc-dufraisse-barcelona-siempre-atraera-el-talento\/","title":{"rendered":"Marc Dufraisse: 'Barcelona will always attract international talent'"},"content":{"rendered":"


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Marc Dufraisse, founder of AutentiCoach<\/h2>\n<\/div>\n
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Married with two children, 59-year-old Frenchman Marc Dufraisse spent his childhood and youth between Paris, Barcelona and London. He studied at a business school in France and has worked in various multinationals as a foreign exchange consultant and sales & operations executive. He and his family were living in Lausanne when a serious illness prompted him to put his 25-year professional career on hold. He decided to come to live in Barcelona and to fulfill. his lifelong ambition of starting his own company. He now devotes all his energies to AutentiCoach, a coaching, mentoring and training consultancy. He offers services in English, French and Spanish to executives, entrepreneurs and businessmen to help them achieve their professional goals. He encourages them to overcome their fears, set clear objectives, and reinvent themselves. Above all, he teaches them never to give up. <\/span><\/span>Dufraisse<\/span><\/span>\u00a0es un franc<\/span><\/span>\u00e9<\/span><\/span>s de 59 a<\/span><\/span>\u00f1<\/span><\/span>os, casado y con dos hijos y que vivi<\/span><\/span>\u00f3\u00a0<\/span><\/span>su infancia y juventud entre Paris, Barcelona y Londres.\u00a0<\/span><\/span>Estudi<\/span><\/span>\u00f3\u00a0<\/span><\/span>en un Business\u00a0<\/span><\/span>ranks<\/span><\/span>\u00a0en Francia y trabaj<\/span><\/span>\u00f3\u00a0<\/span><\/span>en diferentes multinacionales como consultor de cambio y\u00a0<\/span><\/span>sales &\u00a0<\/span><\/span>operations<\/span><\/span>\u00a0<\/span><\/span>executive<\/span><\/span>.\u00a0<\/span><\/span>\u00c9l y su\u00a0<\/span><\/span>familia<\/span><\/span>\u00a0viv<\/span><\/span>\u00ed<\/span><\/span>an en Lausana cuando debido a una grave enfermedad que sufr<\/span><\/span>i<\/span><\/span>\u00f3<\/span><\/span>, decidi<\/span><\/span>\u00f3\u00a0<\/span><\/span>pausar<\/span><\/span>\u202f<\/span><\/span>su carrera\u00a0<\/span><\/span>profesional de m<\/span><\/span>\u00e1<\/span><\/span>s de 25 a<\/span><\/span>\u00f1<\/span><\/span>os\u00a0<\/span><\/span>y venir a vivir a Barcelona para llevar a cabo su proyecto vital: dedicarse al 100% a la creaci<\/span><\/span>\u00f3<\/span><\/span>n de su empresa,\u00a0<\/span><\/span>Autenticoach<\/span><\/span>, una consultor<\/span><\/span>\u00ed<\/span><\/span>a de coaching,\u00a0<\/span><\/span>mentoring<\/span><\/span>\u00a0y formaci<\/span><\/span>\u00f3<\/span><\/span>n. Ofrece un servicio en ingl<\/span><\/span>\u00e9<\/span><\/span>s, fr<\/span><\/span>anc<\/span><\/span>\u00e9<\/span><\/span>s y castellano a ejecutivos, emprendedores y empresarios para ayudarles a superar sus miedos, aclarar sus objetivos, reinventarse y ense<\/span><\/span>\u00f1<\/span><\/span>arles a no darse nunca por vencido para conseguir sus objetivos profesionales.<\/span><\/span>\u202f<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Why did you choose Barcelona?<\/b><\/p>\n

Barcelona has always been my second home, after Paris. I lived in Barcelona between the age of 8 and 14, and I have always been strongly attracted to its culture, language and Mediterranean climate. I had always wanted to work here and my illness was the wake-up call I needed to start a journey that would change me and to devote myself to what I really wanted to do, run my own consultancy in Barcelona.<\/span><\/span>\u00ed<\/span><\/span>a sido mi segunda casa despu<\/span><\/span>\u00e9<\/span><\/span>s de Par<\/span><\/span>\u00ed<\/span><\/span>s. Me\u00a0<\/span><\/span>crie<\/span><\/span>\u00a0<\/span><\/span>en Barcelona desde los 8 hasta los 14<\/span><\/span>\u00a0a\u00f1os<\/span><\/span>, y siempre me hab<\/span><\/span>\u00ed<\/span><\/span>a sentido muy atra<\/span><\/span>\u00ed<\/span><\/span>do por su cultura, el idioma y su clima\u00a0<\/span><\/span>m<\/span><\/span>editerr<\/span><\/span>\u00e1<\/span><\/span>neo. Siempre hab<\/span><\/span>\u00ed<\/span><\/span>a querido trabajar aqu<\/span><\/span>\u00ed\u00a0<\/span><\/span>y mi\u00a0<\/span><\/span>enfermedad fue el\u00a0<\/span><\/span>\u2018<\/span><\/span>click<\/span><\/span>\u2019<\/span><\/span>\u00a0que necesit<\/span><\/span>\u00e9\u00a0<\/span><\/span>para comenzar mi viaje de transformaci<\/span><\/span>\u00f3<\/span><\/span>n y dedicarme a aquello que de verdad quer<\/span><\/span>\u00ed<\/span><\/span>a hacer, crear mi propia consultor<\/span><\/span>\u00ed<\/span><\/span>a en Barcelona<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

What do you like most about the city?<\/b><\/p>\n

I am fascinated by city\u2019s built environment. Since we\u2019ve been allowed out, I\u2019ve been taking advantage of the time out to go on bike rides through traditional neighborhoods like Sant Andreu and Horta. I enjoy exploring the backstreets and discovering new places. As for its business fabric, I love the great potential of its multiculturalism, which provides great opportunities for local and international talent and encourages startups and initiatives such as 22@. It's an excellent place for entrepreneurship.\u00a0<\/span><\/span>urbanismo de la ciudad. Aprovecho estos d<\/span><\/span>\u00ed<\/span><\/span>as,\u00a0<\/span><\/span>ahora que<\/span><\/span>\u00a0el confinamiento\u00a0<\/span><\/span>ya\u00a0<\/span><\/span>lo permite, para dar paseos en bici por sus aut<\/span><\/span>\u00e9<\/span><\/span>nticos barrios como\u00a0<\/span><\/span>Sant<\/span><\/span>\u00a0Andreu y Horta,<\/span><\/span>\u202f<\/span><\/span>perderme por sus rec<\/span><\/span>\u00f3<\/span><\/span>nditas callejuelas y descubrir nuevos lugares. En cuanto a su tejido\u00a0<\/span><\/span>empresarial, me encanta el gran potencial de su multiculturalidad, que brinda grandes oportunidades a<\/span><\/span>l<\/span><\/span>\u00a0talento local e internacional, fomentando la creaci<\/span><\/span>\u00f3<\/span><\/span>n de\u00a0<\/span><\/span>startups<\/span><\/span>\u00a0y iniciativas como el 22@. Es un lugar excelente para emprender.<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

\u00bf<\/span><\/span>What do you expect from Barcelona in the coming years?<\/span><\/span>\u00e9\u00a0<\/span><\/span>aspectos de la\u00a0<\/span><\/span>ciudad hay que mejorar y a qu<\/span><\/span>\u00e9\u00a0<\/span><\/span>retos crees que se enfrenta la ciudad una vez remita la emergencia sanitaria?<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

The biggest challenge the city faces, and this was the case even before COVID-19, is how to cope with the gentrification (also present in Paris, my home town) and mass tourism which have so blurred the identity and character of the city. I believe that we now have a great opportunity to take advantage of the multicultural nature of our citizens and to develop a more thoughtful view of Barcelona. This will mean promoting more sustainable urban mobility, such as the use of bicycles and electric scooters. The COVID-19 crisis should encourage us to question our economic models and seek more kindhearted, communal and compassionate lifestyles. I would love Barcelona to lead the world in this way. I see this situation as an opportunity to lend a hand to all entrepreneurs and managers in their new challenges and to support them in their own transformation processes.<\/span><\/span>\u00ed<\/span><\/span>a antes del COVID-19, era afrontar la gentrificaci<\/span><\/span>\u00f3<\/span><\/span>n (muy presente en Par<\/span><\/span>\u00ed<\/span><\/span>s, mi ciudad natal) y el\u00a0<\/span><\/span>turismo de masas que\u00a0<\/span><\/span>hab<\/span><\/span>\u00ed<\/span><\/span>a desdibujado la identidad y car<\/span><\/span>\u00e1<\/span><\/span>cter de la ciudad. Creo que ahora tenemos una gran oportunidad para reconquistar Barcelona desde una perspectiva m<\/span><\/span>\u00e1<\/span><\/span>s considerada con nuestra ciudadan<\/span><\/span>\u00ed<\/span><\/span>a multicultural. Tambi<\/span><\/span>\u00e9<\/span><\/span>n ser<\/span><\/span>\u00e1\u00a0<\/span><\/span>importante p<\/span><\/span>romover una movilidad urbana m<\/span><\/span>\u00e1<\/span><\/span>s sostenible, como por ejemplo ir en bicicleta o moto el<\/span><\/span>\u00e9<\/span><\/span>ctrica. La crisis\u00a0<\/span><\/span>Executive\u00a0<\/span><\/span>COVID-19 deber<\/span><\/span>\u00ed<\/span><\/span>a incitarnos a revisar nuestros modelos econ<\/span><\/span>\u00f3<\/span><\/span>micos y buscar estilos de vida m<\/span><\/span>\u00e1<\/span><\/span>s humanos, colectivos y generosos. Me encantar<\/span><\/span>\u00ed<\/span><\/span>a que\u00a0<\/span><\/span>Barcelona lider<\/span><\/span>ase este nuevo modelo<\/span><\/span>. Veo esta situaci<\/span><\/span>\u00f3<\/span><\/span>n como una oportunidad para echar una mano a todos aquellos emprendedores y directivos en sus nuevos desaf<\/span><\/span>\u00ed<\/span><\/span>os y\u00a0<\/span><\/span>acompa\u00f1arlos<\/span><\/span>\u00a0en sus propios procesos de transformaci<\/span><\/span>\u00f3<\/span><\/span>n.<\/span><\/span>\u00a0<\/span><\/p>\n

\u00bf<\/span><\/span>What are the strengths that will help the city overcome<\/span><\/span>\u00e1<\/span><\/span>les crees que son los pu<\/span><\/span>ntos fuertes de la ciudad para superar la crisis generada por\u00a0<\/span><\/span>the<\/span><\/span>\u00a0C<\/span><\/span>COVID<\/span><\/span>-19?<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

Its geographical location, its climate, its cultural wealth and its strong business fabric have always meant that Barcelona has always been seen as a great place for attracting international talent, and I think this will continue to be so.<\/span><\/span>\u00f3<\/span><\/span>n geogr<\/span><\/span>\u00e1<\/span><\/span>fica, su clima, su riqueza cultural y su fuerte tejido empresarial han hecho que Barcelona est<\/span><\/span>\u00e9\u00a0<\/span><\/span>siempre en el mapa, considerada como una genial\u00a0<\/span><\/span>opci<\/span><\/span>\u00f3<\/span><\/span>n para atraer talento internacional, y creo que seguir<\/span><\/span>\u00e1\u00a0<\/span><\/span>si<\/span><\/span>\u00e9<\/span><\/span>ndolo.<\/span><\/span>\u202f\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

\u00bf<\/span><\/span>What do you expect from Barcelona in the coming years?<\/span><\/span>\u00e9\u00a0<\/span><\/span>esperas de la Barcelona de los pr<\/span><\/span>\u00f3<\/span><\/span>ximos a<\/span><\/span>\u00f1<\/span><\/span>os?<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

I think that its great qualities will continue to attract people with potential who will want to live here while teleworking for businesses based in other countries. I know French people who are already doing this and I think it will be an increasingly popular trend, as the instant travel which we had become so used to may well be on the way out.<\/span><\/span>,<\/span><\/span>\u00a0gracias a sus grandes cualidades, Barcelona seguir<\/span><\/span>\u00e1\u00a0<\/span><\/span>atrayendo gente con potencial que querr<\/span><\/span>\u00e1<\/span><\/span>\u00a0residir aqu<\/span><\/span>\u00ed\u00a0<\/span><\/span>mientras\u00a0<\/span><\/span>teletrabaja<\/span><\/span>\u00a0<\/span><\/span>en sus negocios establecidos en otros pa<\/span><\/span>\u00ed<\/span><\/span>ses. Conozco casos de franceses que ya est<\/span><\/span>\u00e1<\/span><\/span>n haci<\/span><\/span>\u00e9<\/span><\/span>ndolo y creo que ser<\/span><\/span>\u00e1\u00a0<\/span><\/span>una tendencia al alza debido a los posibles cambios que habr<\/span><\/span>\u00e1\u00a0<\/span><\/span>en la cultura del viaje inmediato, a lo que est<\/span><\/span>\u00e1<\/span><\/span>bamos tan a<\/span><\/span>costumbrados.<\/span><\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Marc Dufraisse, fundador de AutentiCoach Marc Dufraisse\u00a0es un franc\u00e9s de 59 a\u00f1os, casado y con dos hijos y que vivi\u00f3\u00a0su infancia y juventud entre Paris, Barcelona y Londres.\u00a0Estudi\u00f3\u00a0en un Business\u00a0School\u00a0en Francia y trabaj\u00f3\u00a0en diferentes multinacionales como consultor de cambio y\u00a0sales &\u00a0operations\u00a0executive.\u00a0\u00c9l y su\u00a0familia\u00a0viv\u00edan en Lausana cuando debido a una grave enfermedad que sufri\u00f3, decidi\u00f3\u00a0pausar\u202fsu carrera\u00a0profesional…","protected":false},"author":182764262,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[20,27,28,115],"thb-sponsors":[],"yoast_head":"\nMarc Dufraisse: 'Barcelona siempre atraer\u00e1 el talento' | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelonians-by-choice\/marc-dufraisse-barcelona-siempre-atraera-el-talento\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Dufraisse: 'Barcelona siempre atraer\u00e1 el talento' | Barcelona 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