{"id":8634,"date":"2021-05-10T09:00:16","date_gmt":"2021-05-10T07:00:16","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=8634"},"modified":"2021-05-12T10:55:45","modified_gmt":"2021-05-12T08:55:45","slug":"natura-bisse-innovacion-para-la-piel-desde-barcelona","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/made-in-barcelona\/natura-bisse-innovacion-para-la-piel-desde-barcelona\/","title":{"rendered":"Natura Biss\u00e9: Skincare innovation in Barcelona"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"p1\">Natura Biss\u00e9: Skincare innovation in Barcelona<\/h2>\n<p class=\"p1\">Joaquin Serra<span class=\"Apple-converted-space\">\u00a0<\/span> Senior VP of the Natura Biss\u00e9 Group<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>What does the company specialize in?<\/strong><\/span><\/p>\n<p class=\"p2\">Natura Biss\u00e9, which has been going for 42 years now, is a second-generation family business working in the field of skin care. We offer innovative products and experiences that make a major difference in people's lives. Fusing pioneering technology with a gentle human touch, our products are designed to meet people's individual needs. We believe that \"each skin has its very own voice.\"<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>The beginnings <span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">It all began in Barcelona in 1979, when our founder, Ricardo Fisas, came across someone who had hands that felt exceptionally silky. An entrepreneur with an inquiring mind, he noticed that an employee working with the amino acids collagen, elastin and keratin in his previous company had hands that were surprisingly soft; this observation would change the cosmetics industry forever. The person's hands were so soft, in fact, that Sr. Fisas decided to investigate further. He discovered that these natural amino acids had a powerful effect on the skin in their free form. This was how the first Natura Biss\u00e9 formula was created.<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>When did you start to work in this company?<\/strong><\/span><\/p>\n<p class=\"p2\">The first time I worked in the company, I was 17 years old and my sister Elena, now a Natura Biss\u00e9 shareholder, had mentioned at dinner one day that help was needed for events and conferences occasionally. I was taken on to help out part-time, but the really important thing was that I met the person who was to become my wife, Veronica; it was love at first sight. I started to work full-time for the company 26 years ago, and now we work together side by side, since Veronica is CEO of Natura Biss\u00e9.<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>What do you like most about your work?<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">There have been two stages in my work: pre- and post-Covid. I flew all around the world for more than 20 years and it was really exciting to drive major changes in the company. But with Covid, the situation has been challenging. Nevertheless, we have taken the opportunity to think about a number of aspects: how to change; the impact of new technologies and how to incorporate them into our business model; new innovations; updating outdated processes, and so on. We have even decided to rethink and adapt our foundation in order to continue moving forward. Crises help you to get in shape.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>And what do you like least? <span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">Not having much free time\u2026 <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>What do you think your company is particularly good at?<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">Commitment, values, ethics, honesty, long-term vision, and we are very proud of the work of our foundation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>What is your main challenge?<\/strong><\/span><\/p>\n<p class=\"p2\">We are committed to observing and collaborating with other sectors, in particular those working in sustainability, neuroscience, nutrition, aesthetic medicine, gastronomy,<span class=\"Apple-converted-space\">\u00a0 <\/span>and wellness, to name but a few.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Likewise, we always need to come up with new ideas and concepts. We do this by questioning our own limits and seeking out the latest scientific breakthroughs. Tireless, passionate, and always open-minded, we are explorers; we believe that it is this attitude that helps us to develop outstanding products and ground-breaking rituals that have spectacular results.<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Where is your company located?<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">In a year full of changes, Natura Biss\u00e9 has finally moved into its new home: a spectacular 15,000 m2 building<span class=\"s2\"><sup>2<\/sup><\/span>ocated in the Barcelona Synchrotron Park, the Parc del Alba, in Cerdanyola del Vall\u00e8s. The site includes the offices and the factory, along with the R&amp;D&amp;I center and a spa. It is an avant-garde, Mediterranean building that conveys the spirit of an optimistic, forward-looking company. The new building is a major venture for the company and marks its consolidation as a benchmark in the luxury cosmetics sector. Our confidence is backed up by receiving the award for the Best Spa Brand in the World at the World Spa Awards for three years running.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Do you know why this location was chosen?<\/strong><\/span><\/p>\n<p class=\"p2\">We were looking for both an industrial site and an environment that would add value to our brand:<span class=\"Apple-converted-space\">\u00a0 <\/span>the Parc del Alba in the heart of Collserola was the ideal location for our new headquarters.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">This new center symbolizes the beginning of a new phase and represents Natura Biss\u00e9's commitment to a range of goals: our growth and internationalization; innovation, sustainability, and energy efficiency; and quality and excellence. The architectural design is a response to two clear objectives: to represent the soul of the company and to improve the quality of the activities that take place in it.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>What do you like most about the neighborhood where you work?<\/strong><\/span><\/p>\n<p class=\"p2\">A relaxed and authentic approach to life is in our DNA, as are our joy and passion for work. Ideally located in a natural setting, the site is spacious enough to enable those who work there to get the most out of their daily life, while also enhancing human relationships and fomenting creativity. It is much more than a corporate headquarters or a production center, our \"factory-home\" is, above all, a space for inspiration and exchange, a welcoming place where teams can work together to build the Natura Biss\u00e9 of the future.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">We are in the best \"neighborhood.\" The Collserola park area was connected to Barcelona and the sea in the 90s and now it is the turn of the Barcelona metropolitan area. This makes the park a strategic asset. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>How important is Barcelona for your company? <span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">The addition of \"Barcelona\" to our logo helped us launch the brand in the United States in 1995. Barcelona had just dazzled the world with the Olympics and the Americans, ever the practical marketers, pushed us to do so.<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>With which city would you compare Barcelona to?<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p2\">It is difficult to think of a city that has the same characteristics as Barcelona. For size and a great lifestyle, Stockholm; one closer to home is Malaga\u2026 and also Montreal.<span class=\"s3\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Which city model do you think Barcelona should resemble?<\/strong><\/span><\/p>\n<p class=\"p2\">Singapore manages its resources well and its incentives make it an outstanding city for business. It is obsessed with making its companies the most effective in the world, and they believe they can achieve this by implementing an innovative and revolutionary educational system, one that is much admired around the world.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>What best practices from other cities would you like Barcelona to adopt??<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p4\">Malaga! It is a highly attractive city both for tourism and for business. Its success is not only based on the climate, culture and the geographical location; it also has an excellent tourist infrastructure.<span class=\"Apple-converted-space\">\u00a0 <\/span>They have done a great job.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p4\">As M\u00e0rius Carol has said, <span class=\"s4\">\"We are great at selling Barcelona, a city that has a little bit of everything and a lot of nothing\". <span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>What would you ask of the Barcelona of the future? <span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s4\">It is essential to have good <\/span>committed, and, above all, united leadership: if we all row all in the same direction we should be able to overcome the current divisions between the public and private sectors. This, in turn, should improve employment, cultural, and business opportunities, along with<span class=\"Apple-converted-space\">\u00a0 <\/span>the quality of life of residents and visitors.<span class=\"Apple-converted-space\">\u00a0 <\/span>emprendedora que vuelva a brillar con la luz propia que se merece y ser considerada como una de las la mejores ciudades del mundo. Tenemos que aprovechar las palancas que ofrecen las nuevas tecnolog\u00edas y las nuevas oportunidades para tomar una posici\u00f3n competitiva respecto a otras ciudades.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Natura Biss\u00e9: innovaci\u00f3n para la piel desde Barcelona. Joaquin Serra\u00a0 Senior VP.Natura Biss\u00e9 Group \u00bfA qu\u00e9 se dedica la empresa? Natura Biss\u00e9 es una empresa familiar (42 a\u00f1os, 2\u00aa generaci\u00f3n) dedicada al cuidado de la piel que ofrece experiencias y productos innovadores con resultados transformadores. Al fusionar tecnolog\u00eda pionera con el toque humano m\u00e1s delicado&hellip;","protected":false},"author":182764262,"featured_media":8632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[20,300,122,28,115],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natura Biss\u00e9: innovaci\u00f3n para la piel desde Barcelona Natura Biss\u00e9: innovaci\u00f3n para la piel desde Barcelona | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"Natura Biss\u00e9: innovaci\u00f3n para la piel desde Barcelona. Al fusionar tecnolog\u00eda pionera con el toque humano m\u00e1s delicado se adaptan a las diferentes necesidades bajo una premisa: \u201cCada piel tiene su propia voz\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/made-in-barcelona\/natura-bisse-innovacion-para-la-piel-desde-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in Barcelona\" \/>\n<meta property=\"og:description\" content=\"Natura Biss\u00e9: innovaci\u00f3n para la piel desde Barcelona\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/made-in-barcelona\/natura-bisse-innovacion-para-la-piel-desde-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Global Blog\" \/>\n<meta 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