{"id":9421,"date":"2021-07-22T09:54:57","date_gmt":"2021-07-22T07:54:57","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=9421"},"modified":"2021-07-21T11:12:41","modified_gmt":"2021-07-21T09:12:41","slug":"barcelona-industrial","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/en\/barcelona-2040\/barcelona-industrial\/","title":{"rendered":"Industry in Barcelona after Covid"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column has-fill small-12\"><div class=\"vc_column-inner  vc_custom_1619695447811\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-44\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"Lucie Mazet\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok.png 1200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-1024x683.png 1024w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-768x512.png 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-800x533.png 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-740x493.png 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/05\/LuciaMazetok-72x48.png 72w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Lucie Mazet<\/h6>\n\t\t\t<p class=\"job-title\">Ad Operation Specialist- Retail Media, Criteo<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-team-378\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4\">\n\t\t<div class=\"team-container\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"828\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 828px) 100vw, 828px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet-.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet-.png 828w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--768x768.png 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--800x800.png 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--740x740.png 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--400x400.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/07\/Alvaro-Malet--48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Alvaro Malet<\/h6>\n\t\t\t<p class=\"job-title\">Director, Credit Suisse<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"p2\">Barcelona's strength will come from its inhabitants\u2019 capacity to adapt swiftly, break with convention, and reinvent a city in which we all want to live.<\/h3>\n<p class=\"p2\"><span class=\"s1\">Industry is defined as an \u201ceconomic and technical activity that consists of transforming raw materials into products suitable to <b>meet the needs of human beings.\u201d<\/b>.\u201d\u00a0<\/span>This definition helps us to appreciate the importance of the industrial sector in the development of a region.\u00a0<span class=\"s1\">In Catalonia, for example, industry represents 20% of GDP.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Catalan industry revolves around the food sector (Nestl\u00e9, Danone, and Cargill), the chemical, perfume, and pharmaceutical sectors, and the automotive sector (Seat, Nissan).<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Industry has changed considerably in recent years as a result of the development of smart factories, the process of digitalization, and the use of big data, etc. The aim of the industry of the future\u2014Industry 4.0\u2014is to be more interconnected, flexible and autonomous.\u00a0<\/span><\/p>\n<p class=\"p2\">The Covid crisis has caused us all to slow down, but it has also given us the opportunity to reflect on more than day-to-day matters and to think more about the future and what we need to do to survive another crisis.<\/p>\n<h3 class=\"p2\">Lockdown has also accelerated the adoption of new consumption habits which are changing our society, the world of work, mobility, and people's priorities. All this affects the industrial sector.<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n\t<div id=\"thb-image-6ad153e0de689\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2.jpeg 1000w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-300x180.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-768x461.jpeg 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-18x12.jpeg 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-370x222.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-800x480.jpeg 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-20x12.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-185x111.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-740x444.jpeg 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-400x240.jpeg 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/seatfactory2-80x48.jpeg 80w\" \/>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"p2\"><b>Barcelona and Industry after the crisis\u00a0<\/b><\/h3>\n<h3 class=\"p2\">Challenge: mobility<\/h3>\n<p class=\"p2\">One of the major challenges for industry in Barcelona in the coming years will be to transform and invigorate its automotive industry. Automotive products have become more complex, they use new technologies, and they require more and more maintenance, which makes them less attractive to buy.<\/p>\n<p class=\"p2\">In addition, habits are changing: consumers are less interested in owning their means of transport.<\/p>\n<h3 class=\"p2\">Challenge: digitalization<\/h3>\n<p class=\"p2\">Machines, information systems, and goods communicate with each other constantly by means of integrated sensors. This makes the supply chain more transparent and more efficient, and fully integrated within production operations.<\/p>\n<p class=\"p2\">During the pandemic, consumers have shifted en masse to online channels, while companies and industries have responded to the change in demand.<\/p>\n<p class=\"p2\">We have also seen the emergence of labeling systems that evaluate the manufacturing quality of products in the food industry, cosmetics industry, fashion industry, etc.<\/p>\n<p class=\"p2\">Product information is much more accessible and this is beginning to change purchasing habits. Consumers are asking for more local, sustainable, environmentally-friendly and consumer-friendly products.<\/p>\n<p class=\"p2\">The key for Barcelona may be to promote local industry with a \"Made in Barcelona\" label.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t<div id=\"thb-image-6ad153e0df742\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1050px) 100vw, 1050px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto.jpeg 1050w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-300x200.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-1024x683.jpeg 1024w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-768x512.jpeg 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-18x12.jpeg 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-370x247.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-800x533.jpeg 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-20x13.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-185x123.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-740x493.jpeg 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-400x267.jpeg 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/teletrabajofoto-72x48.jpeg 72w\" \/>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"p2\">Challenge: the world of work<\/h3>\n<p class=\"p2\">The pandemic has revolutionized the world of work. We have witnessed an acceleration in digital transformation and new technologies, pushing workers, when their job allows it, to telework.<\/p>\n<p class=\"p2\">Teleworking has made it possible to react to the spread of Covid but it can also improve the quality of life at work, offering employees more flexibility and placing more trust in them.<\/p>\n<p class=\"p2\">We can imagine a post-Covid world in which employees will not need to travel to work every day and can choose where to live, which will depend on the kind of life they are looking for and will not need to be located near their company.<\/p>\n<p class=\"p2\">More flexibility and digitalization at work helps to attract and retain talent, enables the industrial sector to develop, and is a huge advantage for Barcelona and the region.<\/p>\n<h3 class=\"p4\">Interconnected, flexible, and autonomous industry<\/h3>\n<p class=\"p2\">The crisis has affected most of our habits. The industry of the future\u2014Industry 4.0\u2014must be more interconnected, flexible, autonomous, closer to the end consumer, environmentally-friendly, and more sustainable.\nCovid has affected both the industrial sector and the entire economy and it has transformed our societies, habits and priorities. <span class=\"s3\">Barcelona's strength will come from<\/span> its ability to adapt swiftly, break with convention, and reinvent a city in which we all want to live.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you want to know the latest English news about Barcelona and the people who bring it to life, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/en\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">sign up to our Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Lucie Mazet Ad Operation Specialist- Retail Media, Criteo Alvaro Malet Director, Credit Suisse La fuerza de Barcelona residir\u00e1 en su agilidad para adaptarse y romper con las convenciones para reinventar la ciudad donde queremos vivir. La Industria se define como: \u201cactividad econ\u00f3mica y t\u00e9cnica que consiste en transformar las materias primas hasta convertirlas en productos&hellip;","protected":false},"author":182764262,"featured_media":9427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[123,20,386,28,155,316,115,352],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona Industrial despu\u00e9s del Covid : Interconectada, flexible y aut\u00f3noma.<\/title>\n<meta name=\"description\" content=\"- Lucie Mazet y Alvaro Malet nos cuentan sobre la modificaci\u00f3n de la industria gracias al desarrollo de f\u00e1bricas inteligentes, la digitalizaci\u00f3n de los sistemas inform\u00e1ticos y el big data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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