{"id":10213,"date":"2021-11-26T09:30:26","date_gmt":"2021-11-26T08:30:26","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=10213"},"modified":"2021-11-18T11:06:32","modified_gmt":"2021-11-18T10:06:32","slug":"barcelona-y-la-industria-del-futuro","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/","title":{"rendered":"Barcelona y la industria del futuro"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column has-fill small-12\"><div class=\"vc_column-inner  vc_custom_1619695447811\"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-827\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"317\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 351px) 100vw, 351px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao.jpeg 351w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao-300x271.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao-13x12.jpeg 13w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao-20x18.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao-185x167.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/marta-lao-53x48.jpeg 53w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Marta Lao<\/h6>\n\t\t\t<p class=\"job-title\">Senior Associate, Osborne Clarke<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-362\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2533\" height=\"2560\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 2533px) 100vw, 2533px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-scaled.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-scaled.jpeg 2533w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-297x300.jpeg 297w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-1013x1024.jpeg 1013w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-768x776.jpeg 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-1520x1536.jpeg 1520w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-2026x2048.jpeg 2026w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-370x374.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-800x809.jpeg 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-185x187.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-740x748.jpeg 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-400x404.jpeg 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-1600x1617.jpeg 1600w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/e11679b38cc94494f118275f379fd8fe-2-47x48.jpeg 47w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Victor Garcia<\/h6>\n\t\t\t<p class=\"job-title\">Risk &amp; Internal Control Director, Applus+<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"p1\">Barcelona, una ciudad con tradici\u00f3n industrial<\/h2>\n<p class=\"p1\">Barcelona siempre ha sido uno de los motores industriales de Espa\u00f1a y de Europa. La industria barcelonesa, entre la que destaca la textil, la automovil\u00edstica, la qu\u00edmica, la farmac\u00e9utica, y la alimentaria, entre muchas otras, junto con una situaci\u00f3n geogr\u00e1fica privilegiada de la ciudad, han posicionado a Barcelona como un referente industrial y comercial en la regi\u00f3n.<\/p>\n<p class=\"p1\">No obstante, en los \u00faltimos a\u00f1os, el sector secundario ha sufrido una importante transformaci\u00f3n que parece haber impactado en el liderazgo de la ciudad en este \u00e1mbito.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t<div id=\"thb-image-6accad4e6c384\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image   attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48.png 1500w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-1024x683.png 1024w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-768x512.png 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-800x533.png 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-740x493.png 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-48-72x48.png 72w\" \/>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Crisis\u2026<\/h3>\n<p>A todo ello se suma que vivimos tiempos convulsos desde pr\u00e1cticamente todos los puntos de vista: la pandemia de COVID-19 ha acelerado algunos cambios que se ven\u00edan gestando ya en los a\u00f1os previos, y ha revelado situaciones que, en un mundo globalizado sin grandes turbulencias, pasaban algo desapercibidas.<\/p>\n<p>Probablemente algunas de las que ahora se nos antojan m\u00e1s evidentes son la excesiva dependencia de otros pa\u00edses (y continentes) en la producci\u00f3n de bienes esenciales, y de sistemas de distribuci\u00f3n menos robustos de lo que imagin\u00e1bamos. \u201cBasta\u201d un barco encallado en el Canal de Suez, o el desajuste temporal entre oferta y demanda post-pandemia (en algunos mercados como el de microchips) para poner en jaque el buen funcionamiento del mercado a escala global.<\/p>\n<h3>\u2026 y oportunidad<\/h3>\n<p>La confluencia de estos factores, junto con el proceso de digitalizaci\u00f3n que est\u00e1 cambiando nuestra forma de vivir, consumir y producir, hace que este momento sea id\u00f3neo para iniciar un proceso de \u201cre-localizaci\u00f3n\u201d de aquellas industrias que trasladaron sus centros productivos a lugares con mejores estructuras de costes. Esta diferencia de costes seguramente pueda ser compensada con la mayor eficiencia que podemos conseguir a trav\u00e9s de la robotizaci\u00f3n y la reducci\u00f3n de los tiempos de transporte. En este proceso de re-localizaci\u00f3n, Barcelona puede competir con sus vecinos europeos ofreciendo talento cualificado a menor coste, y tambi\u00e9n atrayendo talento externo interesado en asentarse en la ciudad.<\/p>\n<p>Lo importante para aprovechar esta coyuntura es definir una estrategia de reindustrializaci\u00f3n, en la que demos respuesta a una serie de preguntas:<\/p>\n<h3 style=\"padding-left: 40px;\">&#8211; \u00bfEn qu\u00e9 sectores debe enfocarse esa reindustrializaci\u00f3n en Barcelona?<\/h3>\n<p style=\"padding-left: 40px;\">Debemos elegir los sectores y subsectores industriales en los que Barcelona pueda competir. Tiene sentido apostar por industrias (que requieran acceso a los recursos disponibles en la zona) que tengan un alto valor a\u00f1adido.<\/p>\n<h3 style=\"padding-left: 40px;\">&#8211; \u00bfEn qu\u00e9 actividades debemos centrarnos?<\/h3>\n<p style=\"padding-left: 40px;\">Debemos identificar las actividades concretas, dentro de cada sector y subsector industrial, en las que las empresas que se implanten en Barcelona puedan desarrollar una ventaja competitiva. En ese sentido, la ciudad debe apostar por industrias con potencial de futuro como podr\u00edan ser las relacionadas con digitalizaci\u00f3n, movilidad el\u00e9ctrica, etc.<\/p>\n<h3 style=\"padding-left: 40px;\">&#8211; \u00bfCu\u00e1l es el plan de acci\u00f3n?<\/h3>\n<p style=\"padding-left: 40px;\">Parece l\u00f3gico pensar que dicho plan debe tener en cuenta factores como la sostenibilidad y la digitalizaci\u00f3n, y debe apostar por la colaboraci\u00f3n entre instituciones y sector privado.<\/p>\n<p style=\"padding-left: 40px;\">Deben aprovecharse los fondos europeos que van a ponerse a disposici\u00f3n de los pa\u00edses miembros para reparar los da\u00f1os causados por la pandemia de COVID-19. Barcelona como ciudad debe estar preparada para recibirlos y aprovechar la oportunidad de impulsar un cambio en su industria.<\/p>\n<p>Adem\u00e1s, ser\u00e1 imprescindible tambi\u00e9n que esas inversiones se vean incentivadas no solamente por la colaboraci\u00f3n p\u00fablico-privada derivada de los fondos europeos; tambi\u00e9n requerir\u00e1, para impulsarse, de inversiones en las infraestructuras clave que permitan convertir Barcelona en un hub, como el corredor mediterr\u00e1neo y la ampliaci\u00f3n del aeropuerto.<\/p>\n<p>En resumen, la ciudad de Barcelona est\u00e1 ante una oportunidad \u00fanica de transformarse de nuevo y recuperar tracci\u00f3n en su papel hist\u00f3rico de locomotora industrial. Barcelona tiene todo lo necesario para afrontar este reto, si bien es imprescindible que todos los actores involucrados en el sector aporten su granito de arena. Se trata de recuperar la tradici\u00f3n de consenso que en su d\u00eda impuls\u00f3 la transformaci\u00f3n industrial en Barcelona, involucrando a los mejores expertos del sector, y dejando de lado conflictos y trabas.<\/p>\n<p>Recuperemos la ilusi\u00f3n (individual y colectiva), para hacerlo posible.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Marta Lao Senior Associate, Osborne Clarke Victor Garcia Risk &amp; Internal Control Director, Applus+ Barcelona, una ciudad con tradici\u00f3n industrial Barcelona siempre ha sido uno de los motores industriales de Espa\u00f1a y de Europa. La industria barcelonesa, entre la que destaca la textil, la automovil\u00edstica, la qu\u00edmica, la farmac\u00e9utica, y la alimentaria, entre muchas otras,&hellip;","protected":false},"author":182764262,"featured_media":10225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,376,150,131,26,140,143,508,115,352],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barcelona y la industria del futuro | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"Barcelona Global Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona y la industria del futuro | Barcelona Global Blog\" \/>\n<meta property=\"og:description\" content=\"Barcelona Global Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Global Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/barcelonaglobal.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T08:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@BarcelonaGlobal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BarcelonaGlobal\" \/>\n<meta name=\"twitter:site\" content=\"@BarcelonaGlobal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"@BarcelonaGlobal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\"},\"author\":{\"name\":\"@BarcelonaGlobal\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/person\/7da33a0ec336df1a55035f9b03f4ab57\"},\"headline\":\"Barcelona y la industria del futuro\",\"datePublished\":\"2021-11-26T08:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\"},\"wordCount\":847,\"publisher\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png\",\"keywords\":[\"Barcelona\",\"Digital\",\"Digitalizaci\u00f3n\",\"Educaci\u00f3n\",\"Emprendimiento\",\"Industria\",\"Salud\",\"sector\",\"Talento\",\"Transformaci\u00f3n digital\"],\"articleSection\":[\"Barcelona 2040\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\",\"url\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\",\"name\":\"Barcelona y la industria del futuro | Barcelona Global Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png\",\"datePublished\":\"2021-11-26T08:30:26+00:00\",\"description\":\"Barcelona Global Blog\",\"breadcrumb\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage\",\"url\":\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png\",\"contentUrl\":\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.barcelonaglobal.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barcelona y la industria del futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#website\",\"url\":\"https:\/\/www.barcelonaglobal.org\/blog\/\",\"name\":\"Barcelona Global Blog\",\"description\":\"Blog de Barcelona Global\",\"publisher\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.barcelonaglobal.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#organization\",\"name\":\"Barcelona Global\",\"url\":\"https:\/\/www.barcelonaglobal.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/03\/HEOhERyc-removebg-preview.png?fit=770%2C325&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/03\/HEOhERyc-removebg-preview.png?fit=770%2C325&ssl=1\",\"width\":770,\"height\":325,\"caption\":\"Barcelona Global\"},\"image\":{\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/barcelonaglobal.org\/\",\"https:\/\/x.com\/BarcelonaGlobal\",\"https:\/\/www.instagram.com\/barcelonaglobal\",\"https:\/\/www.linkedin.com\/company\/barcelona-global\/\",\"https:\/\/www.youtube.com\/channel\/UCgUXffH8BPv92g6qTJOeGNg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/person\/7da33a0ec336df1a55035f9b03f4ab57\",\"name\":\"@BarcelonaGlobal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/85f99073e031eeaaa90346a28730fcbd?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/85f99073e031eeaaa90346a28730fcbd?s=96&d=blank&r=g\",\"caption\":\"@BarcelonaGlobal\"},\"sameAs\":[\"https:\/\/blog.barcelonaglobal.org\"],\"url\":\"https:\/\/www.barcelonaglobal.org\/blog\/author\/updatebarcelonaglobalorg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barcelona y la industria del futuro | Barcelona Global Blog","description":"Barcelona Global Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/","og_locale":"es_ES","og_type":"article","og_title":"Barcelona y la industria del futuro | Barcelona Global Blog","og_description":"Barcelona Global Blog","og_url":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/","og_site_name":"Barcelona Global Blog","article_publisher":"https:\/\/www.facebook.com\/barcelonaglobal.org\/","article_published_time":"2021-11-26T08:30:26+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png","type":"image\/png"}],"author":"@BarcelonaGlobal","twitter_card":"summary_large_image","twitter_creator":"@BarcelonaGlobal","twitter_site":"@BarcelonaGlobal","twitter_misc":{"Escrito por":"@BarcelonaGlobal","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#article","isPartOf":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/"},"author":{"name":"@BarcelonaGlobal","@id":"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/person\/7da33a0ec336df1a55035f9b03f4ab57"},"headline":"Barcelona y la industria del futuro","datePublished":"2021-11-26T08:30:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/"},"wordCount":847,"publisher":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/#organization"},"image":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png","keywords":["Barcelona","Digital","Digitalizaci\u00f3n","Educaci\u00f3n","Emprendimiento","Industria","Salud","sector","Talento","Transformaci\u00f3n digital"],"articleSection":["Barcelona 2040"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/","url":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/","name":"Barcelona y la industria del futuro | Barcelona Global Blog","isPartOf":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage"},"image":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png","datePublished":"2021-11-26T08:30:26+00:00","description":"Barcelona Global Blog","breadcrumb":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#primaryimage","url":"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png","contentUrl":"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/11\/Projecte-nou-49.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-industria-del-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.barcelonaglobal.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Barcelona y la industria del futuro"}]},{"@type":"WebSite","@id":"https:\/\/www.barcelonaglobal.org\/blog\/#website","url":"https:\/\/www.barcelonaglobal.org\/blog\/","name":"Barcelona Global Blog","description":"Blog de Barcelona Global","publisher":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.barcelonaglobal.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.barcelonaglobal.org\/blog\/#organization","name":"Barcelona Global","url":"https:\/\/www.barcelonaglobal.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/03\/HEOhERyc-removebg-preview.png?fit=770%2C325&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/03\/HEOhERyc-removebg-preview.png?fit=770%2C325&ssl=1","width":770,"height":325,"caption":"Barcelona Global"},"image":{"@id":"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/barcelonaglobal.org\/","https:\/\/x.com\/BarcelonaGlobal","https:\/\/www.instagram.com\/barcelonaglobal","https:\/\/www.linkedin.com\/company\/barcelona-global\/","https:\/\/www.youtube.com\/channel\/UCgUXffH8BPv92g6qTJOeGNg"]},{"@type":"Person","@id":"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/person\/7da33a0ec336df1a55035f9b03f4ab57","name":"@BarcelonaGlobal","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.barcelonaglobal.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/85f99073e031eeaaa90346a28730fcbd?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85f99073e031eeaaa90346a28730fcbd?s=96&d=blank&r=g","caption":"@BarcelonaGlobal"},"sameAs":["https:\/\/blog.barcelonaglobal.org"],"url":"https:\/\/www.barcelonaglobal.org\/blog\/author\/updatebarcelonaglobalorg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/posts\/10213"}],"collection":[{"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/users\/182764262"}],"replies":[{"embeddable":true,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/comments?post=10213"}],"version-history":[{"count":6,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/posts\/10213\/revisions"}],"predecessor-version":[{"id":10226,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/posts\/10213\/revisions\/10226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/media\/10225"}],"wp:attachment":[{"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/media?parent=10213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/categories?post=10213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/tags?post=10213"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/www.barcelonaglobal.org\/blog\/wp-json\/wp\/v2\/thb-sponsors?post=10213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}