{"id":10493,"date":"2022-01-21T09:30:40","date_gmt":"2022-01-21T08:30:40","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=10493"},"modified":"2022-06-30T11:11:23","modified_gmt":"2022-06-30T09:11:23","slug":"barcelona-y-la-medicina-y-el-sector-farmaceutico","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-medicina-y-el-sector-farmaceutico\/","title":{"rendered":"La Barcelona de la medicina y del sector farmac\u00e9utico"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-729\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Marta-Comella.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Marta-Comella.png 1200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Marta-Comella-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Marta-Comella-1024x683.png 1024w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Marta-Comella-768x512.png 768w, 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class=\"member-title\">Marta Comella<\/h6>\n\t\t\t<p class=\"job-title\">Disease Access Manager at Novartis Oncology<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-410\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink.png 1200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-1024x683.png 1024w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-768x512.png 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-800x533.png 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-740x493.png 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/01\/Felix-zink-72x48.png 72w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Felix Zink<\/h6>\n\t\t\t<p class=\"job-title\">Sustainability Lead at Bayern<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Barcelona es una ciudad muy competitiva en el sector de la salud. Este sector, que incluye tanto la actividad sanitaria como las industria farmac\u00e9utica y biosanitaria, es el segundo sector productivo despu\u00e9s del automovil\u00edstico en Barcelona generando el 7% del PIB y creando m\u00e1s de 230.000 empleos en Catalunya. Adem\u00e1s de hospitales y empresas de referencia nacional e internacional, la ciudad condal tambi\u00e9n cuenta con un ecosistema emprendedor que nutre la innovaci\u00f3n en medicina.<\/strong><\/p>\n<p>No obstante, durante la pandemia del COVID, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-city-of-talent\/la-gestion-del-clinic-barcelona-en-tiempos-de-crisis-sanitaria\/\">el sistema sanitario se ha puesto al l\u00edmite<\/a> y se ha visto forzado a cambiar, dejando entrever necesidades fundamentales que est\u00e1n revolucionando el sector.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Telemedicina y digitalizaci\u00f3n<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>La tendencia en auge actualmente para llegar a m\u00e1s pacientes, de forma m\u00e1s c\u00f3moda y pese a la distancia es la telemedicina. La videollamada con un m\u00e9dico que nos sonaba a algo del futuro hace unos a\u00f1os, es ahora ya una realidad. Las grandes farmac\u00e9uticas empujan fuerte hacia esta tendencia digital y lo ven como un pilar fundamental del negocio del futuro. En la asistencia primaria, por otro lado, los pasos son peque\u00f1os y queda mucho a\u00fan por incorporar. Pero contamos con un ecosistema muy innovador con startups en el sector de la salud prometedoras. Un ejemplo es Mediktor, una startup barcelonesa que quiere reemplazar al \u201cdoctor Google\u201d y poner a disposici\u00f3n de los ciudadanos una herramienta que usa Inteligencia Artificial para hacer pre-diagn\u00f3sticos y triaje seg\u00fan los s\u00edntomas del paciente. Innovaciones como esta pueden aliviar la presi\u00f3n en la atenci\u00f3n primaria y acelerar el diagnostico de pacientes.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Medicina de precisi\u00f3n y personalizaci\u00f3n<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Por otro lado, en el campo de la medicina y la investigaci\u00f3n biotecnol\u00f3gica, se est\u00e1n haciendo grandes avances en la medicina de precisi\u00f3n. La medicina de precisi\u00f3n, tambi\u00e9n llamada medicina personalizada, consiste en prevenir, diagnosticar y tratar enfermedades de forma personalizada, es decir, en funci\u00f3n de las caracter\u00edsticas gen\u00f3micas de cada paciente, del entorno d\u00f3nde vive y de su estilo de vida. Los mayores avances se prev\u00e9 que se concentrar\u00e1n en enfermedades como el c\u00e1ncer o en enfermedades raras. Esto es un gran avance, ya que permitir\u00e1 el desarrollo de f\u00e1rmacos cada vez m\u00e1s espec\u00edficos para combatir las enfermedades y reducir sus posibles efectos secundarios o toxicidades. En 2021 se han dado importantes pasos en esta direcci\u00f3n, la Universidad de Barcelona cre\u00f3 una nueva c\u00e1tedra de Oncolog\u00eda de Precisi\u00f3n y la Generalitat ha implantado la medicina de precisi\u00f3n en el sistema sanitario p\u00fablico estableciendo varios centros de referencia.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\n\u201cLa Universidad de Barcelona cre\u00f3 una nueva c\u00e1tedra de Oncolog\u00eda de Precisi\u00f3n y la Generalitat ha implantado la medicina de precisi\u00f3n en el sistema sanitario p\u00fablico.\u201d\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>El gran reto de Barcelona en el sector de la salud<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Estos avances e innovaci\u00f3n, sin embargo, no son suficientes para llegar a ser punteros y referentes internacionales. El sector de la salud crece r\u00e1pidamente, al igual que nuestra esperanza de vida, y en pocos a\u00f1os va a ser el sector con m\u00e1s impacto financiero. <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-a-fondo\/hospitales-investigacion-y-farma-los-ingredientes-del-hub-salud-de-barcelona\/\">Barcelona necesita una visi\u00f3n com\u00fan, una agenda compartida del ecosistema sanitario que permita proyectar todo el capital y talento hacia una misma direcci\u00f3n.<\/a><\/p>\n<p>Es necesario salir al mundo a aprender de otros sistemas sanitarios y nutrirse de talento internacional, de unir fuerzas y establecer objetivos ambiciosos a largo plazo.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\n\u201cEs necesario salir al mundo a aprender de otros sistemas sanitarios y nutrirse de talento internacional.\u201d\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Tambi\u00e9n es necesario flexibilizar y agilizar el sistema administrativo y legal en el entorno sanitario, ya que pone barreras a la innovaci\u00f3n y a la inversi\u00f3n internacional tan necesarias para que el ecosistema siga creciendo. Y a la vez, debe mejorar la transferencia de ciencia b\u00e1sica (investigaci\u00f3n) al mundo asistencial, que es fundamental para los avances m\u00e9dicos. Tenemos buena ciencia, tenemos buena infraestructura sanitaria y grandes farmac\u00e9uticas, pero nos falta una visi\u00f3n de futuro com\u00fan para ser ciudad referente y atractiva en el sector de la salud. Este reto es cosa de todos nosotros, ya que cada vez queremos vivir mejor y tenemos que responsabilizarnos a que esto ocurra. Invertir en el sector de la salud, es invertir en nuestro bienestar para el d\u00eda de ma\u00f1ana.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Marta Comella Disease Access Manager at Novartis Oncology Felix Zink Sustainability Lead at Bayern Barcelona es una ciudad muy competitiva en el sector de la salud. Este sector, que incluye tanto la actividad sanitaria como las industria farmac\u00e9utica y biosanitaria, es el segundo sector productivo despu\u00e9s del automovil\u00edstico en Barcelona generando el 7% del PIB&hellip;","protected":false},"author":182764262,"featured_media":10501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,29,122,133,28,127,510,115,129],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona de la medicina y del sector farmac\u00e9utico | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/barcelona-y-la-medicina-y-el-sector-farmaceutico\/\" \/>\n<meta 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