{"id":10549,"date":"2022-02-11T09:30:36","date_gmt":"2022-02-11T08:30:36","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=10549"},"modified":"2022-03-17T11:15:37","modified_gmt":"2022-03-17T10:15:37","slug":"la-barcelona-de-la-medicina-y-del-sector-farmaceutico","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/la-barcelona-de-la-medicina-y-del-sector-farmaceutico\/","title":{"rendered":"La Barcelona emprendedora: \u00bffuga de talento?"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647511939725\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: right;\">Fotograf\u00eda: Jordi Bernad\u00f3<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  vc_custom_1647512116869\"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-822\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Iban-Carballal-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Ivan Carballal<\/h6>\n\t\t\t<p class=\"job-title\">Transformation and digitization manager at Zurich<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  vc_custom_1647512125402\"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-507\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/Luis-Noguera-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Luis Noguera<\/h6>\n\t\t\t<p class=\"job-title\">Senior Manager at KPMG<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Barcelona se caracteriza por ser un polo de atracci\u00f3n del emprendimiento local y extranjero en toda Europa que ha conseguido recientemente escalar a una no desde\u00f1able<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-global-update\/barcelona-the-seventh-european-city-attracting-technological-investment\/\"> s\u00e9ptima posici\u00f3n dentro del sector tecnol\u00f3gico<\/a>. <\/strong><\/p>\n<p>No obstante, a\u00fan estamos lejos de otras ciudades como Londres, Berl\u00edn o Par\u00eds cu\u00e1ndo se compara la inversi\u00f3n que recibimos de family offices, business angels o incluso fondos de <em>venture capital<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10564 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-300x200.png\" alt=\"\" width=\"402\" height=\"268\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/office-72x48.png 72w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Iniciativas y organizaciones como Barcelona Activa est\u00e1n siendo los principales motores de emprendimiento en nuestra ciudad desde 1987. Tal es as\u00ed que muchas de las caras visibles del mundo emprendedor actual han contribuido e incluso formado parte del ecosistema de Barcelona Activa. Su misi\u00f3n es clara, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-city-of-talent\/bnew-10-disciplinas-y-un-objetivo-posicionar-barcelona-como-capital-de-la-nueva-economia\/\"><strong>que el emprendimiento en la ciudad sea universal<\/strong><\/a> y as\u00ed dar respuesta a la necesidad de fomentar el empleo a trav\u00e9s de proyectos emprendedores locales.<\/p>\n<p>La<a href=\"https:\/\/www.mites.gob.es\/ficheros\/ministerio\/sec_trabajo\/analisis_mercado_trabajo\/jovenes\/2021\/Junio_2021.pdf\"> situaci\u00f3n de desempleo en Espa\u00f1a entre los j\u00f3venes<\/a> (16 a 29 a\u00f1os) es francamente desoladora, con una tasa de paro actual del 30,2%. No obstante, la soluci\u00f3n no recae \u00fanicamente en formar a la sociedad en habilidades para poder presentar un CV a las grandes corporaciones. El emprendimiento es una habilidad y un sector que puede contribuir en la mejora de estas ratios, especialmente si fomentamos un ecosistema emprendedor que favorezca el incremento de casos de \u00e9xito.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>En ese caso, el talento necesario para el emprendimiento en Barcelona \u00bfse crea o se importa?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Actualmente, las cifras reflejan que el talento emprendedor, cient\u00edfico, digital y tecnol\u00f3gico que se genera en la ciudad suele, en numerosas ocasiones, expatriarse a otras ciudades europeas para encontrar mejores condiciones laborales. Consecuencia de ello, los proyectos emprendedores locales ven necesario tener que cubrir sus plantillas con talento extranjero que se vea atra\u00eddo por las <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/living-in-barcelona\/why-barcelona-is-the-place-to-be-in-2022-10-things-to-tell-your-friends-back-home\/\">buenas condiciones clim\u00e1ticas y la cultura cosmopolita de Barcelona<\/a>, pero a costa de tener que soportar un coste salarial m\u00e1s elevado.<\/p>\n<p>Asimismo, no son pocos los retos que presenta el conseguir fidelizar aquel talento local que precisamente ha escogido quedarse en la ciudad de Barcelona. En este sentido, es necesario recalcar que, si bien Barcelona est\u00e1 trabajando enormemente en ser un hub de referencia emprendedora en Europa y conseguir atraer a las grandes corporaciones multinacionales y tecnol\u00f3gicas, el coste de oportunidad suele ser muy elevado para los proyectos locales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10567 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-300x200.png\" alt=\"\" width=\"401\" height=\"267\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/fuga-talento-72x48.png 72w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p>Cuando una reconocida multinacional decide establecerse en Barcelona, suele aprovechar para contratar una relevante cantidad de talento local atra\u00eddo por unas condiciones laborales y salariales superiores a las ofertas de proyectos emprendedores de la ciudad. Esto supone que los emprendedores se queden sin talento local y deban destinar mayores recursos al incremento de coste salarial para evitar una fuga a la competencia extranjera, ralentizando as\u00ed su crecimiento empresarial (por lo menos en t\u00e9rminos de rentabilidad futura). En otras palabras, cuando una gran corporaci\u00f3n multinacional se establece en Barcelona, suelen ser los emprendedores locales los primeros que soportan los costes y el esfuerzo de fidelizar al talento local.<\/p>\n<p>No cabe la menor duda de que Barcelona va por buen camino y reflejo de ello es la llegada de nuevas multinacionales a la ciudad. No obstante, no debemos olvidar que hay que apoyar y reconocer el esfuerzo que ello supone para nuestros proyectos locales.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\n\u201cCuando una gran corporaci\u00f3n multinacional se establece en Barcelona, suelen ser los emprendedores locales los primeros que soportan los costes y el esfuerzo de fidelizar al talento local.\u201d\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>Entonces, \u00bfhay talento local en Barcelona?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>S\u00ed, por supuesto que lo hay. Reflejo de ello son los grandes emprendedores del pa\u00eds y catalanes como Pau Sendra, \u00d3scar Pierre, Carlos Pierre, Gerard Oliv\u00e9, Sergi Ba\u00f1os, Bernat A\u00f1a\u00f1os, Cristina Aleixendri, Gala Freixa, Yaiza Canosa, Bernat Ripoll, Claudia de la Riva, entre muchos otros. No obstante, hay que seguir trabajando en incrementar el listado para conseguir un verdadero ecosistema emprendedor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10569 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-300x200.png\" alt=\"\" width=\"403\" height=\"268\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-300x200.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-18x12.png 18w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-370x247.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-20x13.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-185x123.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-400x267.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/02\/startup-1-72x48.png 72w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<p>Constantemente o\u00edmos hablar en prensa y televisi\u00f3n de esos animales mitol\u00f3gicos con cuerpo de caballo blanco y un largo cuerno en espiral, <strong>los unicornios<\/strong>, startups valoradas en m\u00e1s de 1.000 millones de d\u00f3lares que necesitan talento digital. Quiz\u00e1s, ah\u00ed, debamos focalizar nuestros recursos para que las universidades y grandes escuelas de nuestro pa\u00eds puedan cultivar y fomentar la base de nuestro futuro como ciudad con talento digital.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>\u00bfSer\u00e1 momento de hacer del talento emprendedor algo \u201csexy\u201d?<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>En los \u00faltimos lustros, los ingenieros inform\u00e1ticos han sido estigmatizados como \u201c<em>frikis<\/em>\u201d, los expertos en marketing digital como \u201c<em>influencers<\/em>\u201d y los data scientist como \u201c<em>nerds<\/em>\u201d. Pero no olvidemos que cuando en televisi\u00f3n emiten \u201cMasterchef Junior\u201d, la Generaci\u00f3n Z quiere ser cocinera; cuando emiten \u201cFama a bailar\u201d, todos quieren ser bailarines; cuando emiten \u201cOperaci\u00f3n Triunfo\u201d la joven audiencia quiere ser cantante; y cuando emiten \u201cLa Isla de las Tentaciones\u201d&#8230; nos abstenemos de sacar conclusiones.<\/p>\n<p>Quiz\u00e1, solo quiz\u00e1, y con riesgo de caer en las peligrosas y \u00e1ridas tierras del populismo barato, es necesario apalancarse en los medios de comunicaci\u00f3n (\u201coriginalmente\u201d pensados para fomentar la cultura) para que la generaci\u00f3n actual y la del ansiado metaverso, se interese por el talento emprendedor. Debemos concienciarnos que aquellas profesiones necesarias para el emprendimiento en Barcelona tienen que ser \u201csexys\u201d, debemos fomentar los ecosistemas emprendedores para as\u00ed impulsar la interconexi\u00f3n entre los diferentes actores y contagiar el esp\u00edritu emprendedor en nuestra sociedad. As\u00ed, forjaremos la Barcelona del futuro.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Fotograf\u00eda: Jordi Bernad\u00f3 Ivan Carballal Transformation and digitization manager at Zurich Luis Noguera Senior Manager at KPMG Barcelona se caracteriza por ser un polo de atracci\u00f3n del emprendimiento local y extranjero en toda Europa que ha conseguido recientemente escalar a una no desde\u00f1able s\u00e9ptima posici\u00f3n dentro del sector tecnol\u00f3gico. No obstante, a\u00fan estamos lejos de&hellip;","protected":false},"author":182764262,"featured_media":11092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,279,277,27,457,117,26,122,133,28,135,510,301,115,129,278,272],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona emprendedora: \u00bffuga de talento? | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/la-barcelona-de-la-medicina-y-del-sector-farmaceutico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Barcelona emprendedora: 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