\u00bfQu\u00e9 es lo que m\u00e1s te gusta de tu trabajo?<\/strong><\/h3>\nLa capacidad que tenemos para influenciar y cambiar el destino de las marcas. Marcas que operan en distintas categor\u00edas, con distintas necesidades, oportunidades o riesgos. Cada proyecto es \u00fanico y distinto a todos los anteriores.<\/p>\n
Durante todos estos a\u00f1os hemos tenido el privilegio de trabajar a nivel internacional con marcas l\u00edderes como Cupra, Mahou, Decathlon, Bacardi, Pepsico, Nike, FCBarcelona, Damm, Pernord Ricard, etc.<\/p>\n
\u00bfY lo que menos?<\/h3>\n
El negocio. La publicidad no deja de ser un oficio y como tal necesita ser protegido de un entorno cada vez m\u00e1s agresivo y trepidante. Adem\u00e1s, el sector ha cometido abusos con pr\u00e1cticas poco transparentes y ahora toca recuperar la confianza de los anunciantes y poner en valor nuestro trabajo.<\/p>\n
\u00bfEn qu\u00e9 crees que destaca tu empresa?<\/h3>\n
Somos una agencia creativa liderada estrat\u00e9gicamente y esto nos hace muy distintos al resto de boutiques. Adem\u00e1s, hemos sido capaces de crear nuestra propia cultura publicitaria y empresarial en un entorno competitivo muy personalista.<\/p>\n
\u00bfCu\u00e1l es su principal reto?<\/h3>\n
Aunque ya somos la agencia creativa independiente m\u00e1s internacional de este pa\u00eds, nuestra ambici\u00f3n es la de llegar a ser un hub internacional de referencia desde aqu\u00ed.<\/p>\n
\u00bfD\u00f3nde se sit\u00faa tu empresa? \u00bfSabes por qu\u00e9 se escogi\u00f3 esta ubicaci\u00f3n?<\/h3>\n
Escogimos V\u00eda Laietana por estar cerca del mar, cerca de Las Ramblas, del Raval, del Eixample, del Born, de Montju\u00efc, del Modernismo, del Zool\u00f3gico \u2026<\/p>\n
\u00bfQu\u00e9 es lo que m\u00e1s te gusta del barrio en el que trabajas?<\/h3>\n
Estar cerca de todo y su diversidad.<\/p>\n
\u00bfC\u00f3mo es de importante Barcelona para vuestra empresa?<\/h3>\n
Somos de Barcelona y amamos nuestra ciudad. Barcelona es un sello de calidad y tambi\u00e9n un reclamo internacional.<\/p>\n
\u00bfCon qu\u00e9 ciudad comparar\u00edas Barcelona?<\/h3>\n
Con ciudades que por no ser capitales de estado han tenido que inventar su propio modelo para triunfar.<\/p>\n
\u00bfA qu\u00e9 modelo de ciudad crees que deber\u00eda parecerse Barcelona?<\/h3>\n
Ciudades abiertas de mente, capaces de atraer talento creativo, tecnol\u00f3gico, cient\u00edfico, cultural, art\u00edstico, empresarial\u2026 Ciudades que hayan apostado por el conocimiento y el humanismo.<\/p>\n
\u00bfQu\u00e9 buenas pr\u00e1cticas de otras ciudades te gustar\u00eda que Barcelona adoptara?<\/h3>\n
Ser m\u00e1s flexibles, m\u00e1s abiertos y a la vez m\u00e1s estrictos con la calidad. Barcelona es y ser\u00e1 siempre sin\u00f3nimo de calidad de vida, por su geograf\u00eda, clima, historia\u2026 pero tambi\u00e9n debe serlo por la calidad de su oferta empresarial, cultural, universitaria, gastron\u00f3mica, por la belleza de sus edificios y sin renunciar a proteger el tama\u00f1o y el dise\u00f1o humano de la ciudad.<\/p>\n
\u00bfQu\u00e9 le pides a la Barcelona del futuro?<\/h3>\n
No quiero vivir en una ciudad grande, sino en una gran ciudad. Y es imprescindible que recuperemos nuestro orgullo y autoestima. Las ciudades son sobre todo el estado de \u00e1nimo de sus habitantes.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Jordi Ros\u00e0s, planner estrat\u00e9gico de &Ros\u00e0s \u00bfA qu\u00e9 se dedica &Ros\u00e0s? Somos una agencia creativa independiente con una misi\u00f3n muy clara: crear campa\u00f1as de comunicaci\u00f3n que aporten valor real y tangible a las marcas con las que trabajamos, fortaleciendo su imagen y aumentando su negocio. \u00bfCu\u00e1ndo se fund\u00f3? La agencia la fundamos en enero de…","protected":false},"author":182764262,"featured_media":10716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[514,20,279,118,175,515,445,273,271,260,438,115,57],"thb-sponsors":[],"yoast_head":"\nMade in Barcelona | &Ros\u00e0s Agency: Aportando valor a las marcas a trav\u00e9s de la comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Barcelona Global Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/made-in-barcelona\/rosas-agency-valor-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in Barcelona | &Ros\u00e0s Agency: Aportando valor a las marcas a trav\u00e9s de la 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