{"id":11873,"date":"2022-09-12T09:30:14","date_gmt":"2022-09-12T07:30:14","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=11873"},"modified":"2022-09-08T09:26:11","modified_gmt":"2022-09-08T07:26:11","slug":"barcelona-requiere-de-un-motor-creativo-e-innovador-integrado-con-el-sector-empresarial-por-marta-mateu","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/barcelona-requiere-de-un-motor-creativo-e-innovador-integrado-con-el-sector-empresarial-por-marta-mateu\/","title":{"rendered":"Barcelona requiere de un motor creativo e innovador integrado con el sector empresarial, por Marta Mateu"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: right;\">Fotograf\u00eda: Lukas Kloeppel (Pexels)<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-519\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu.png 500w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-400x400.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2022\/09\/marta-mateu-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Marta Mateu<\/h6>\n\t\t\t<p class=\"job-title\">Global Creative Strategy Lead - Top 5 Technology Companies Worldwide<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Nueva York es sin\u00f3nimo de arte, cultura, innovaci\u00f3n y creatividad y es que la econom\u00eda creativa de la ciudad es reconocida mundialmente, y es fundamental para la identidad y la marca global de la misma. M\u00e1s que un simple s\u00edmbolo, la creatividad es un motor de crecimiento econ\u00f3mico global. \u2018La creatividad es esencial para el esp\u00edritu empresarial\u2019, afirma Marta Mateu, \u2018hace que se inicien nuevos negocios o se optimicen los ya existentes, y sostiene a las mejores empresas una vez han alcanzado una escala global\u2019.<\/p>\n<p>\u2018Son varios los factores que hacen de Barcelona una de las ciudades m\u00e1s innovadoras de Europa\u2019, a\u00f1ade. Adem\u00e1s, existe en la ciudad una oportunidad para promover y amplificar esta mentalidad creativa e innovadora en el sector empresarial. Sin embargo, en una ciudad como Barcelona, las acciones deber\u00edan orientarse a establecer zonas de econom\u00eda creativa que promuevan el desarrollo en el sector empresarial, conectando centros culturales con programas de emprendimiento y fomentando la captaci\u00f3n de talento creativo internacional que a\u00f1ada nuevas perspectivas y m\u00e1s diversidad.<\/p>\n<p>En resumen, una ciudad global como Barcelona requiere de un motor creativo e innovador que est\u00e9 integrado con el sector empresarial para liderar los retos m\u00e1s disruptivos del futuro.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Lee el art\u00edculo completo <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20220829\/8488873\/tecnologia-digital-futuro-industrias-culturales.html\">aqu\u00ed<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-981\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Fotograf\u00eda: Lukas Kloeppel (Pexels) Marta Mateu Global Creative Strategy Lead - Top 5 Technology Companies Worldwide Nueva York es sin\u00f3nimo de arte, cultura, innovaci\u00f3n y creatividad y es que la econom\u00eda creativa de la ciudad es reconocida mundialmente, y es fundamental para la identidad y la marca global de la misma. M\u00e1s que un simple&hellip;","protected":false},"author":182764262,"featured_media":11877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,279,318,118,110,150,705,28,413],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barcelona requiere de un motor creativo e innovador integrado con el sector empresarial, por Marta Mateu | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/barcelona-requiere-de-un-motor-creativo-e-innovador-integrado-con-el-sector-empresarial-por-marta-mateu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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