{"id":12653,"date":"2023-02-13T09:30:28","date_gmt":"2023-02-13T08:30:28","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=12653"},"modified":"2023-02-13T09:45:57","modified_gmt":"2023-02-13T08:45:57","slug":"suavizar-pequenas-fricciones-puede-marcar-una-gran-diferencia-para-los-pacientes","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/suavizar-pequenas-fricciones-puede-marcar-una-gran-diferencia-para-los-pacientes\/","title":{"rendered":"Suavizar peque\u00f1as &#8216;fricciones&#8217; puede marcar una gran diferencia para los pacientes, por Victor Bult\u00f3"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: right;\">Fotograf\u00eda: Unsplash<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-998\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"402\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 402px) 100vw, 402px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51.jpeg 402w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-300x300.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-370x370.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-185x185.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-400x400.jpeg 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2023\/02\/6ad593f3fd82ca437af417dfc7b11a51-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">V\u00edctor Bult\u00f3-Carulla<\/h6>\n\t\t\t<p class=\"job-title\">President, Innovative Medicines at Novartis Pharmaceuticals Corporation<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>El ecosistema sanitario estadounidense se enmarca dentro de \u2018una multitud de agentes implicados que buscan maximizar sus beneficios\u2019 capaces de generar<strong> puntos de \u2018fricci\u00f3n\u2019<\/strong> que afectan, posteriormente, \u00a0a \u2018la identificaci\u00f3n de diagn\u00f3sticos oportunos\u2019, identifica Victor Bult\u00f3, presidente de Innovative Medicines en Novartis.<\/p>\n<p>En el caso de Barcelona en concreto, las fuerzas se han concentrado de manera favorable en establecer \u00a0colaboraciones p\u00fablico-privadas entre diferentes instituciones, centros de investigaci\u00f3n y compa\u00f1\u00edas biofarmac\u00e9uticas. Dichas alianzas estrat\u00e9gicas han permitido, seg\u00fan Bult\u00f3, \u2018<strong>poner el foco en las necesidades no cubiertas del sistema sanitario y suavizar dichos puntos de fricci\u00f3n<\/strong>, algo necesario para el intercambio de conocimiento y la generaci\u00f3n de impacto social positivo\u2019.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Lee el art\u00edculo completo <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20230213\/8747179\/barcelona-global-suavizar-pequenas-fricciones-marcar-gran-diferencia-pacientes.html\">aqu\u00ed<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-891\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Fotograf\u00eda: Unsplash V\u00edctor Bult\u00f3-Carulla President, Innovative Medicines at Novartis Pharmaceuticals Corporation El ecosistema sanitario estadounidense se enmarca dentro de \u2018una multitud de agentes implicados que buscan maximizar sus beneficios\u2019 capaces de generar puntos de \u2018fricci\u00f3n\u2019 que afectan, posteriormente, \u00a0a \u2018la identificaci\u00f3n de diagn\u00f3sticos oportunos\u2019, identifica Victor Bult\u00f3, presidente de Innovative Medicines en Novartis. En el&hellip;","protected":false},"author":182764262,"featured_media":12655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Suavizar peque\u00f1as &#039;fricciones&#039; puede marcar una gran diferencia para los pacientes, por Victor Bult\u00f3 | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/suavizar-pequenas-fricciones-puede-marcar-una-gran-diferencia-para-los-pacientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suavizar peque\u00f1as &#039;fricciones&#039; 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