{"id":15413,"date":"2026-06-01T11:47:00","date_gmt":"2026-06-01T09:47:00","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=15413"},"modified":"2026-06-01T11:47:00","modified_gmt":"2026-06-01T09:47:00","slug":"barcelona-la-ciutat-que-converteix-el-perfum-en-industria-global-per-eva-lluch","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-city-of-talent\/barcelona-la-ciutat-que-converteix-el-perfum-en-industria-global-per-eva-lluch\/","title":{"rendered":"\u00abBarcelona, la ciutat que converteix el perfum en ind\u00fastria global\u00bb per Eva Lluch"},"content":{"rendered":"


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Barcelona ha constru\u00eft durant d\u00e8cades una marca internacional associada a l’arquitectura, el disseny, la gastronomia o la cultura. Per\u00f2 hi ha sectors estrat\u00e8gics que tamb\u00e9 formen part de la identitat econ\u00f2mica i creativa de la ciutat i que encara ocupen un espai menor en el seu relat global. La perfumeria \u00e9s un d’ells.<\/p>\n

La Barcelona\u00a0Olfaction\u00a0Week<\/strong>, que acaba de tancar la seva edici\u00f3 de 2026, ha demostrat precisament aquest potencial. Durant set dies, la ciutat es va convertir en un gran mapa sensorial amb experi\u00e8ncies repartides per espais com el Palau G\u00fcell, el CCCB, la Casa Vicens, el Palau de la M\u00fasica o el Park G\u00fcell. El perfum va sortir del circuit estrictament comercial per a dialogar amb l’arquitectura, l’art i la mem\u00f2ria de la ciutat.<\/p>\n

El\u00a0Poble\u00a0Espanyol<\/strong> va ser tamb\u00e9 un dels grans protagonistes amb \u201cUn recorregut olfactori per Espanya\u201d,<\/em> una experi\u00e8ncia que va combinar tallers, visites guiades i activitats sensorials per a descobrir el pa\u00eds a trav\u00e9s de les frag\u00e0ncies. I el m\u00e9s important \u00e9s que aquesta proposta romandr\u00e0 activa durant tot l’any, consolidant un projecte estable que connecta turisme, cultura i perfumeria des de Barcelona.<\/p>\n

La dimensi\u00f3 cultural de la setmana es va completar tamb\u00e9 amb trobades i presentacions que reforcen el vincle entre perfum i coneixement, com la presentaci\u00f3 del llibre \u201cEl cercador d’ess\u00e8ncies. Un viatge a l’origen dels perfums del m\u00f3n\u201d<\/em> de Dominique\u00a0Roques\u00a0en Llibreria\u00a0Alta\u00efr, que acosta la perfumeria a la seva dimensi\u00f3 m\u00e9s humanista, hist\u00f2rica i cultural, i contribueix a situar-la en el centre del debat contemporani.<\/p>\n

Perqu\u00e8 parlar de perfum avui \u00e9s parlar de creativitat, per\u00f2 tamb\u00e9 d’ind\u00fastria, innovaci\u00f3, ci\u00e8ncia i projecci\u00f3 internacional.<\/p>\n

Espanya mant\u00e9 actualment la seva posici\u00f3 com a segon exportador mundial de perfums i frag\u00e0ncies, amb m\u00e9s de 10.124 milions d’euros en exportacions en 2025. A m\u00e9s, el sector va cr\u00e9ixer un 9,5% en l’\u00faltim any i ja representa el 21% del mercat\u00a0beauty\u00a0nacional. I darrere d’aquestes xifres hi ha una realitat especialment vinculada a Catalunya, ja que gran part d’aquest lideratge neix d’empreses familiars catalanes que porten d\u00e8cades construint coneixement, ind\u00fastria i capacitat exportadora.<\/p>\n

Ho veiem tamb\u00e9 des de Lluch Essence<\/strong>, empresa familiar dedicada a la distribuci\u00f3 global de mat\u00e8ries primeres arom\u00e0tiques i actualment ja en la seva quarta generaci\u00f3. Aquesta continu\u00eftat explica bona part de la fortalesa de l’ecosistema perfumer catal\u00e0, companyies amb arrels profundes i mentalitat internacional.
\nBarcelona concentra avui fabricadors, perfumers, distribu\u00efdors, laboratoris i creatius en una cadena de valor completa que converteix a la ciutat en un referent europeu del sector.<\/p>\n

En aquest context, el Barcelona\u00a0Perfumery\u00a0Congress<\/strong>\u00a0representa molt m\u00e9s que un esdeveniment professional. La VII edici\u00f3, prevista per a juny de 2027, se celebrar\u00e0 per primera vegada en Fira de Barcelona, reflectint el creixement i la dimensi\u00f3 internacional que ha aconseguit el congr\u00e9s. M\u00e9s enll\u00e0 de la seva grand\u00e0ria, el rellevant \u00e9s la conversa que impulsa en mat\u00e8ries de sostenibilitat, creaci\u00f3 de frag\u00e0ncies, noves mat\u00e8ries primeres o tend\u00e8ncies globals de consum. El perfum ja no \u00e9s nom\u00e9s una ind\u00fastria sensorial; \u00e9s tamb\u00e9 una ind\u00fastria tecnol\u00f2gica, cient\u00edfica i estrat\u00e8gica. En un moment en el qual les ciutats competeixen per atreure talent, inversi\u00f3 i influ\u00e8ncia internacional, Barcelona necessita refor\u00e7ar aquells sectors on t\u00e9 avantatges diferencials reals. La perfumeria \u00e9s un d’ells perqu\u00e8 combina ind\u00fastria, creativitat, capacitat exportadora i projecci\u00f3 cultural d’una forma dif\u00edcil de replicar.<\/p>\n

La Barcelona\u00a0Olfaction\u00a0Week<\/strong>\u00a0i el Barcelona\u00a0Perfumery\u00a0Congress<\/strong>\u00a0s\u00f3n dues expressions d’una mateixa realitat, ja que existeix un ecosistema s\u00f2lid, internacional i amb capacitat de generar valor econ\u00f2mic i reputacional per a la ciutat.
\nBarcelona porta anys explicant-se al m\u00f3n a trav\u00e9s del que es veu. Tal vegada hagi arribat el moment de fer-lo tamb\u00e9 a trav\u00e9s del que se sent. I poques coses romanen tant en la mem\u00f2ria com una olor.<\/p>\n

\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Barcelona ha constru\u00eft durant d\u00e8cades una marca internacional associada a l'arquitectura, el disseny, la gastronomia o la cultura. Per\u00f2 hi ha sectors estrat\u00e8gics que tamb\u00e9 formen part de la identitat econ\u00f2mica i creativa de la ciutat i que encara ocupen un espai menor en el seu relat global. La perfumeria \u00e9s un d'ells. La Barcelona\u00a0Olfaction\u00a0Week,…","protected":false},"author":182764262,"featured_media":15416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20,279,118,28,273,271,787,267,115,278,272],"thb-sponsors":[],"yoast_head":"\n"Barcelona, la ciutat que converteix el perfum en ind\u00fastria global" per Eva Lluch | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\""Barcelona, la ciutat que converteix el perfum en ind\u00fastria global" per Eva Lluch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-city-of-talent\/barcelona-la-ciutat-que-converteix-el-perfum-en-industria-global-per-eva-lluch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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