{"id":15455,"date":"2026-07-06T11:01:12","date_gmt":"2026-07-06T09:01:12","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=15455"},"modified":"2026-07-06T11:01:12","modified_gmt":"2026-07-06T09:01:12","slug":"el-verdadero-petroleo-de-dubai-por-alejandro-ubach","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/el-verdadero-petroleo-de-dubai-por-alejandro-ubach\/","title":{"rendered":"\u00abEl verdadero petr\u00f3leo de Dub\u00e1i\u00bb por Alejandro Ubach"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid vc_custom_1647508504376\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \"><\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid vc_custom_1650613733446\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-605\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427.jpeg 800w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-300x300.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-768x768.jpeg 768w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-370x370.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-740x740.jpeg 740w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2026\/07\/1740207046427-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Alejandro Ubach <\/h6>\n\t\t\t<p class=\"job-title\">Country Manager de Fever. Lidera las experiencias de Fever Originals en Oriente Medio, Norte de \u00c1frica y Turqu\u00eda<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\"><strong>\u00bfC\u00f3mo ha construido Dub\u00e1i una cultura donde las ideas se hacen realidad?<\/strong><\/p>\n<p class=\"p2\"><em>Las ciudades que ejecutan r\u00e1pido atraen oportunidades antes que aquellas que solo las debaten.<\/em><\/p>\n<p>Lo que m\u00e1s me ha impresionado de Dub\u00e1i desde que vivo aqu\u00ed no son sus rascacielos ni sus grandes proyectos, sino la velocidad con la que una idea puede convertirse en realidad. Es una ciudad que ha desarrollado una cultura de ejecuci\u00f3n excepcional. Cuando una iniciativa tiene sentido econ\u00f3mico y genera valor para la ciudad, la conversaci\u00f3n suele centrarse en c\u00f3mo hacerla posible, no en por qu\u00e9 no deber\u00eda hacerse. Esta mentalidad atrae talento de todo el mundo. En mi d\u00eda a d\u00eda trabajo con profesionales de decenas de nacionalidades distintas que han elegido Dub\u00e1i porque perciben que aqu\u00ed pueden desarrollar proyectos con menos fricci\u00f3n y mayor rapidez. La administraci\u00f3n, las empresas y los emprendedores comparten una visi\u00f3n com\u00fan: competir globalmente por atraer inversi\u00f3n, talento y nuevas oportunidades. Dub\u00e1i tambi\u00e9n destaca por su pragmatismo. Es una ciudad joven, sin miedo a experimentar y con una gran capacidad para adaptar sus procesos cuando detecta nuevas necesidades. Esa combinaci\u00f3n de ambici\u00f3n, apertura internacional y orientaci\u00f3n a la ejecuci\u00f3n ha permitido transformar en pocas d\u00e9cadas un peque\u00f1o puerto comercial en uno de los principales centros econ\u00f3micos y culturales del mundo.<\/p>\n<p><b>\u00bfC\u00f3mo puede Barcelona reforzar su competitividad?<\/b><\/p>\n<p class=\"p1\"><em>La ciudad ha de recuperar la ambici\u00f3n de pensar en grande y la capacidad de actuar con mayor rapidez.<\/em><\/p>\n<p>Barcelona no necesita parecerse a Dub\u00e1i. Su historia, identidad y modelo urbano son distintos y constituyen parte de su atractivo. Sin embargo, s\u00ed podr\u00eda incorporar parte de esa cultura de ejecuci\u00f3n y ambici\u00f3n compartida. Como barcelon\u00e9s, creo que pocas ciudades re\u00fanen tantos ingredientes para competir globalmente como Barcelona: talento, creatividad, calidad de vida y una marca reconocida en el mundo. Por eso es frustrante ver c\u00f3mo algunas oportunidades tardan a\u00f1os en materializarse mientras otras ciudades avanzan con mayor rapidez. El reto no es generar nuevas ideas, sino convertirlas en proyectos tangibles con mayor agilidad. Barcelona podr\u00eda beneficiarse de una mayor alineaci\u00f3n entre el sector p\u00fablico y el privado alrededor de una visi\u00f3n compartida de crecimiento. Las ciudades que compiten globalmente saben que atraer talento, inversi\u00f3n y actividad econ\u00f3mica no es incompatible con preservar la identidad local; al contrario, es una forma de fortalecerla. Dub\u00e1i demuestra que la velocidad de ejecuci\u00f3n es una ventaja competitiva. Barcelona lo tiene todo para seguir siendo una de las ciudades m\u00e1s admiradas. Quiz\u00e1s el siguiente paso sea recuperar la confianza para pensar en grande y actuar con mayor rapidez.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Lee el art\u00edculo completo <a href=\"https:\/\/www.lavanguardia.com\/local\/barcelona\/20260706\/11584003\/verdadero-petroleo-dubai.html\">aqu\u00ed<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, <a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-682\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667.png 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/01\/La-_Vanguardia-e1621584558667-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">La Vanguardia<\/h6>\n\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Alejandro Ubach Country Manager de Fever. Lidera las experiencias de Fever Originals en Oriente Medio, Norte de \u00c1frica y Turqu\u00eda \u00bfC\u00f3mo ha construido Dub\u00e1i una cultura donde las ideas se hacen realidad? Las ciudades que ejecutan r\u00e1pido atraen oportunidades antes que aquellas que solo las debaten. Lo que m\u00e1s me ha impresionado de Dub\u00e1i desde&hellip;","protected":false},"author":182764262,"featured_media":15456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,737,753,821],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;El verdadero petr\u00f3leo de Dub\u00e1i&quot; por Alejandro Ubach | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"&quot;El verdadero petr\u00f3leo de Dub\u00e1i&quot; por Alejandro Ubach\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/el-verdadero-petroleo-de-dubai-por-alejandro-ubach\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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