{"id":4224,"date":"2020-06-22T10:00:55","date_gmt":"2020-06-22T08:00:55","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=4224"},"modified":"2020-12-02T16:58:22","modified_gmt":"2020-12-02T15:58:22","slug":"librerias-las-farmacias-del-espiritu-por-estefania-santacreu-vasut","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/librerias-las-farmacias-del-espiritu-por-estefania-santacreu-vasut\/","title":{"rendered":"Librer\u00edas: las farmacias del esp\u00edritu; por Estefania Santacreu-Vasut"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-109\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/06\/New-Project-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Estefania Santacreu-Vasut<\/h6>\n\t\t\t<p class=\"job-title\">Profesora de Econom\u00eda en ESSEC Business School de Par\u00eds y autora de The nature of goods and the goods of nature: why anti-globalisation is not the answer Imprint Academic UK (2018).<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\"><b>\u00bfQu\u00e9 destacar\u00edas de la gesti\u00f3n que ha hecho de la crisis tu ciudad de residencia?<\/b><\/p>\n<p class=\"p1\">En el sal\u00f3n del libro de Par\u00eds de 2018, la actriz francesa Fanny Ardant dijo que leer un libro era como conversar con un desconocido en un bar. Gracias a ellos, relataba la actriz, nunca se ha sentido sola. La crisis sanitaria que hemos vivido ha supuesto el cierre temporal de los bares, lugares de intercambio social. Nuestras actividades han sido categorizadas entre esenciales y no esenciales. Y no s\u00f3lo han cerrado los bares en Par\u00eds y en Barcelona,\u00a0 sino tambi\u00e9n las librer\u00edas. Las librer\u00edas han sido categorizadas como servicio no esencial. Los libreros parisinos se han transformado: redes de libreros independientes han servido online o por tel\u00e9fono para no perder clientes en un momento en el que la lectura era una v\u00e1lvula de escape. Iniciativas privadas han revelado que el libro es un bien de primera necesidad.<\/p>\n<p class=\"p1\"><b>\u00bfC\u00f3mo se ha visto la gesti\u00f3n de Barcelona desde tu ciudad?<\/b><\/p>\n<p class=\"p1\">Desde Par\u00eds, los medios se hacen eco de un Sant Jordi anulado, y metaf\u00f3ricamente la Covid-19 ha puesto al drag\u00f3n en el suelo. Aunque gracias a iniciativas de las librer\u00edas, en la mayor\u00eda de los casos, los pedidos se han podido hacer durante los meses de confinamiento, los lectores han tenido que esperar a la reapertura para disfrutar de los libros. El tiempo no se recupera. Y ahora que los bares y el espacio p\u00fablico han reabierto, el sector necesita ayudas para superar el impacto de la crisis. Pero las pol\u00edticas de oferta deben acompa\u00f1arse de pol\u00edticas de demanda: fomentar la lectura m\u00e1s all\u00e1 de San Jordi es clave. Una opci\u00f3n para hacerlo ser\u00eda aumentar el espacio medi\u00e1tico para los autores y editores. En Francia, durante el confinamiento, se ha creado la emisi\u00f3n de \u00bbla P\u2019tite Librarie\u00bb, ofreciendo un formato diario original de un minuto y medio que invita a descubrir o redescubrir diariamente una obra francesa o extranjera.<\/p>\n<p class=\"p1\"><b>Propuesta para Barcelona<\/b><\/p>\n<p class=\"p1\">Varias voces han abogado porque las librer\u00edas tengan el estatus de las farmacias. Encerrados en casa, deber\u00edamos haber imaginado alternativas para que ni\u00f1os y adultos viajaran durante el confinamiento gracias a la lectura. Ahora, lo que debe plantearse es c\u00f3mo afrontar el futuro del libro y de las librer\u00edas independientes. Para reinventarse, una opci\u00f3n es inspirarse en iniciativas vanguardistas que redefinen la experiencia de la librer\u00eda, como la creaci\u00f3n de meta-librer\u00edas, de plataformas f\u00edsicas y de librer\u00edas-museo. La digitalizaci\u00f3n tambi\u00e9n es esencial para ofrecer alternativas a los gigantes como Amazon. \u00bfQue podemos hacer? Hacer de las librer\u00edas un bien de primera necesidad, accesible tambi\u00e9n (\u00a1y sobre todo!) en tiempo de crisis, a la vez un espacio de lectura, de intercambio, y de creaci\u00f3n. \u00a1En una crisis donde las \u00abfake news\u00bb han sido omnipresentes, la salud de cada uno, y de nuestras democracias, depende de ello!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We come up with revolutionary ideas that bring positive changes to your product development process!<\/p>\n","protected":false},"author":182764262,"featured_media":4229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[128,20,27,118,122,28,130,115],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Librer\u00edas: las farmacias del esp\u00edritu; por Estefania Santacreu-Vasut | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"We come up with revolutionary ideas that bring positive changes to your product development process!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/librerias-las-farmacias-del-espiritu-por-estefania-santacreu-vasut\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Librer\u00edas: las farmacias del esp\u00edritu; 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