{"id":5101,"date":"2020-10-12T10:10:48","date_gmt":"2020-10-12T08:10:48","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=5101"},"modified":"2020-12-02T16:06:43","modified_gmt":"2020-12-02T15:06:43","slug":"una-apuesta-por-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/una-apuesta-por-la-digitalizacion\/","title":{"rendered":"Una apuesta por la digitalizaci\u00f3n, por Miquel Serrano"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-954\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/10\/New-Project-1-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Miquel Serrano<\/h6>\n\t\t\t<p class=\"job-title\">Hasta mayo 2020, director de ferias y desarrollo internacional en Fira Barcelona. Hoy, emprendedor consultor en branding, promoci\u00f3n, eventos y estrategia para empresas.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\"><b>\u00bfQu\u00e9 destacar\u00edas de la gesti\u00f3n que ha hecho de la crisis tu ciudad de residencia?<\/b><\/p>\n<p class=\"p1\">Los ciudadanos de Toronto fueron los primeros en ser responsables y tomar la iniciativa de encerrase en casa y cerrar negocios. No hubo ninguna ley que les obligara, sino que fue la advertencia del Gobierno la que hizo corresponsables a los ciudadanos. Los canadienses conf\u00edan en el Gobierno: el Primer Ministro, Justin Trudeau, informaba diariamente con mensajes cortos, claros y honestos, de las medidas que se estaban tomando, a veces incluso expresando incertidumbre. Adem\u00e1s, de forma inmediata y sin burocracia, los que perdimos nuestro trabajo pudimos recibir una ayuda econ\u00f3mica, durante 6 meses, que a los tan solo 3 d\u00edas de solicitarla ya estaba en nuestras cuentas. En general, es una sociedad que cumple con la ley. Adem\u00e1s, existe el concepto de ayuda mutua incorporado en el ADN de los canadienses.<\/p>\n<p class=\"p1\"><b>\u00bfC\u00f3mo se ha visto la gesti\u00f3n de Barcelona desde tu ciudad?<\/b><\/p>\n<p class=\"p1\">A los barceloneses nos encanta estar al aire libre, reunirnos y abrazarnos, es parte de nuestra cultura mediterr\u00e1nea. Eso no ayuda. Al principio, Italia y Espa\u00f1a no respondieron de manera r\u00e1pida y adecuada. Los sanitarios sufrieron. Y la ley y la polic\u00eda tuvieron que intervenir. Luego, cuando en la fase de la \u201cnueva normalidad\u201d se permiti\u00f3 viajar por Europa, la sociedad se relaj\u00f3, y se produjeron nuevos picos de contagio. En Canad\u00e1, al ver lo qu\u00e9 hab\u00eda sucedido en Italia y Espa\u00f1a, nos preparamos para lo peor. Desde marzo, el gobierno canadiense comunic\u00f3 el cierre de sus fronteras a quienes no son canadienses o tienen residencia permanente. En Canad\u00e1 podemos exigir respetuosamente a desconocidos que usen m\u00e1scaras sin temor a recibir una respuesta grosera y cuando nos reunimos con nuestra familia directa, lo hacemos al aire libre y mantenemos el distanciamiento social.<\/p>\n<p class=\"p1\"><b>Propuesta para Barcelona<\/b><\/p>\n<p class=\"p1\">Con m\u00e1s de 12 a\u00f1os de experiencia en la industria de la organizaci\u00f3n de conferencias y exposiciones, fui pionero en el uso de las nuevas tecnolog\u00edas y, a partir de 2012, de las redes sociales en la promoci\u00f3n de los eventos, cuando a\u00fan en Espa\u00f1a no eran muy habituales. Debemos actuar r\u00e1pidamente, aprovechando la tecnolog\u00eda. Las empresas deben digitalizarse ya y as\u00ed conseguir el doble beneficio: los empleados aumentan en eficiencia y los clientes quedan m\u00e1s satisfechos. Los eventos h\u00edbridos, que permiten conseguir\u00a0<i>engagement<\/i>\u00a0con contenido digital todo el a\u00f1o, por fin ser\u00e1n la norma. De este modo se recibir\u00e1 tambi\u00e9n mayor asistencia a las ferias f\u00edsicas en Barcelona, a la vez que se fidelizar\u00e1 a los clientes que prefieran hacer negocios virtualmente. Sin olvidar, eso si, que nada sustituye la experiencia de visitar Barcelona, cerrar un trato con un apret\u00f3n de manos, o recibir el abrazo de los seres queridos.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We come up with revolutionary ideas that bring positive changes to your product development process!<\/p>\n","protected":false},"author":182764262,"featured_media":5112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,150,133,129],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una apuesta por la digitalizaci\u00f3n, por Miquel Serrano | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"We come up with revolutionary ideas that bring positive changes to your product development process!\" \/>\n<meta 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