{"id":5603,"date":"2020-11-04T12:45:36","date_gmt":"2020-11-04T11:45:36","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=5603"},"modified":"2020-11-26T11:36:34","modified_gmt":"2020-11-26T10:36:34","slug":"la-barcelona-emprendedora","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/la-barcelona-emprendedora\/","title":{"rendered":"La Barcelona emprendedora"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-863\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula.jpeg 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-185x185.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Paula-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Paula Guardans<\/h6>\n\t\t\t<p class=\"job-title\">Junior Project Manager at ``la Caixa``<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-540\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 500px) 100vw, 500px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina.jpeg 500w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-300x300.jpeg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-370x370.jpeg 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-185x185.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-400x400.jpeg 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Tina-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Tina Alsted<\/h6>\n\t\t\t<p class=\"job-title\">Head of Network &amp; Community at SAP<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>En busca de un modelo propio para el sector de los startups<\/h2>\n<p><strong>Barcelona es una ciudad que atrae a personas de todo el mundo ya sea por su turismo, gastronom\u00eda, deporte, cultura, historia, arquitectura, investigaci\u00f3n o por su maravillosa vida mediterr\u00e1nea. En los \u00faltimos 15 a\u00f1os, tambi\u00e9n ha empezado a atraer a profesionales gracias al desarrollo de su ecosistema emprendedor.<\/strong><\/p>\n<p>En 1999 Pep Vall\u00e9s, fundador del portal \u00a1Ol\u00e9! dijo: \u201cBarcelona puede ser el siguiente Silicon Valley\u201d. A d\u00eda de hoy, Barcelona ha hecho grandes avances: est\u00e1 posicionada como la tercera ciudad europea preferida para crear una startup (seg\u00fan\u00a0<a href=\"https:\/\/www.lavanguardia.com\/economia\/20191122\/471782741103\/barcelona-crear-starup-ciudades-europa-ranking.html\">Atomico<\/a>), la quinta ciudad del mundo favorita para profesionales del sector tecnol\u00f3gico (seg\u00fan\u00a0<a href=\"https:\/\/www.lavanguardia.com\/economia\/20190525\/462441081557\/barcelona-trabajar-tecnologia-profesionales-ranking.html\">Boston Consulting Group<\/a>) y la sexta en el mundo por cantidad de compa\u00f1\u00edas que han recibido inversi\u00f3n (tambi\u00e9n seg\u00fan\u00a0<a href=\"https:\/\/www.lavanguardia.com\/economia\/20191122\/471782741103\/barcelona-crear-starup-ciudades-europa-ranking.html\">Atomico<\/a>).<\/p>\n<p>El \u00e9xito de Barcelona en el sector emprendedor y tecnol\u00f3gico ha ido creciendo de manera gradual y se ha visto todav\u00eda m\u00e1s impulsado por entidades privadas como Barcelona Tech City o p\u00fablicas como Barcelona Activa y Acci\u00f3, a lo que hay que sumarle la llegada de aceleradoras a la ciudad y congresos internacionales tan relevantes como el Mobile World Congress.<\/p>\n<p>Seg\u00fan los expertos, estos logros \u201cse han conseguido sin tener un modelo de emprendimiento que defina el crecimiento o que d\u00e9 respuesta a preguntas como en qu\u00e9 sectores se especializar\u00e1, c\u00f3mo se financiar\u00e1 o como ser\u00e1 su modelo de negocio\u201d. \u201cFalta una visi\u00f3n de qu\u00e9 queremos ser y c\u00f3mo llegar a ello<strong>\u201d,\u00a0<\/strong>destaca Oriol Pascual, director de IQS Tech Factory.<\/p>\n<h3>Atracci\u00f3n de talento<\/h3>\n<p>Ricard Castellet, CCO de Barcelona Tech City, explica que Barcelona Tech City busca que Barcelona se posicione como una ciudad tech y como un hub tecnol\u00f3gico. Desde la instituci\u00f3n se ha marcado cuatro objetivos para llevarlo a cabo: atraer y mantener el talento, establecer v\u00ednculos entre universidades y el tejido empresarial y la sociedad, crear una comunidad y ecosistema emprendedor y tener un recorrido internacional.<\/p>\n<p>Por su parte, Sacha Michaud, cofundador de Glovo, destaca que, m\u00e1s all\u00e1 de la instituci\u00f3n, esta visi\u00f3n podr\u00eda ser adoptada por la ciudad, \u201csuperando ideolog\u00edas pol\u00edticas y ofreciendo la posibilidad de \u00e9xitos colectivos para una Barcelona de empresas que nacen aqu\u00ed y generan riqueza aqu\u00ed\u201d.<\/p>\n<blockquote><p>\n<span style=\"font-size: 30px;\">\u201cEl \u00e9xito de Barcelona como ecosistema startup ha venido acompa\u00f1ado por el apoyo de entidades como Barcelona Tech City.\u201d<\/span>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Oriol Pascual considera que para determinar un modelo de la Barcelona emprendedora habr\u00eda que establecer KPIS (Key Performance Indicators) en los sectores que interese destacar y que a\u00fan no est\u00e9n establecidos. Se\u00f1ala que una econom\u00eda fuerte \u201ctiene un elemento de industria significante\u201d, mientras que \u201clas econom\u00edas d\u00e9biles se basan en servicios\u201d.<\/p>\n<p>\u201cLa visi\u00f3n de Barcelona depende de la visi\u00f3n de Europa: el reto est\u00e1 en una Europa especializada por sectores, tecnolog\u00edas y ciudades\u201d, cuenta Castellet. \u201cLo que no tiene sentido es que en las diferentes ciudades de Europa construyamos startups parecidas de tama\u00f1o medio y que como resultado haya dos o tres que se hagan competencia por un mercado separado\u201d, a\u00f1ade y destaca la importancia de diferenciarse, siempre colaborando con el entorno.<\/p>\n<h3><strong>En busca de modelo propio<\/strong><\/h3>\n<p>Castellet apuesta por una Barcelona con un modelo propio, que se diferencia del de Silicon Valley, aprendiendo de \u00e9l y de otros lugares emprendedores adapt\u00e1ndolo a sus valores de ciudad. Para ello remarca que es necesario observar el pasado: ver en qu\u00e9 ha sido fuerte hist\u00f3ricamente la ciudad y fomentar el talento que ya existe, as\u00ed como la tradici\u00f3n acad\u00e9mica y empresarial en sectores como el de la salud, el retail, el ecommerce y la movilidad, entre otros.<\/p>\n<blockquote><p>\n<span style=\"font-size: 30px;\">\u201cBarcelona tiene un modelo diferente al de Silicon Valley, aunque aprende de \u00e9l y de otros lugares emprendedores adapt\u00e1ndolo a sus valores de ciudad.\u201d<\/span>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Seg\u00fan Barcelona Tech City, el \u00e9xito de los modelos de negocio son business to business (b2b). Para Bernardo Hern\u00e1ndez, emprendedor en serie, business angel y fundador de Verse, el b2b es el modelo \u201cm\u00e1s facil\u201d porque tiene la rentabilidad m\u00e1s temprana y la decisi\u00f3n de inversi\u00f3n es m\u00e1s f\u00e1cil, por lo que lo hace el modelo de negocio m\u00e1s claro. Eso s\u00ed, afirma que las grandes oportunidades de \u00e9xito est\u00e1n en el business to consumer (b2c) or b2b2c.<\/p>\n<h3>Modelos de negocio y financiaci\u00f3n<\/h3>\n<p>La financiaci\u00f3n es otro tema de gran importancia: el fundador de Verse explica que existen todav\u00eda barreras econ\u00f3micas y falta de capital para invertir en las startups que nacen en Barcelona. En esta linea, Castellet propone que una soluci\u00f3n pasar\u00eda por potenciar la inversi\u00f3n internacional en empresas locales.<\/p>\n<p>\u00bfHacia d\u00f3nde va el futuro del sector emprendedor en la ciudad? Seg\u00fan los expertos, esto depender\u00e1 de c\u00f3mo se fomentan los activos de la ciudad para mantener y seguir atrayendo empresas, negocio y talento. \u201cSe necesita un discurso que acompa\u00f1e esta visi\u00f3n para que los \u00e9xitos sean colectivos y los objetivos transversales\u201d apunta Pascual. \u201cUna visi\u00f3n compartida entre empresarios, la administraci\u00f3n p\u00fablica y la sociedad permitir\u00e1 sobrepasar intereses pol\u00edticos bajo un objetivo com\u00fan y generando orgullo en la sociedad\u201d, indica Michaud.<\/p>\n<p>Tenemos todos los ingredientes necesarios para seguir creciendo el ecosistema emprendedor de la ciudad\u2026 \u00bfSeremos capaces de coordinarnos para definir objetivos comunes y liderar el futuro de la Barcelona emprendedora ?<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Paula Guardans Junior Project Manager at ``la Caixa`` Tina Alsted Head of Network &amp; Community at SAP En busca de un modelo propio para el sector de los startups Barcelona es una ciudad que atrae a personas de todo el mundo ya sea por su turismo, gastronom\u00eda, deporte, cultura, historia, arquitectura, investigaci\u00f3n o por su&hellip;","protected":false},"author":182764262,"featured_media":5687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[117,139,115],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona emprendedora | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/la-barcelona-emprendedora\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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