{"id":5725,"date":"2020-11-09T10:30:34","date_gmt":"2020-11-09T09:30:34","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=5725"},"modified":"2020-11-26T17:29:10","modified_gmt":"2020-11-26T16:29:10","slug":"reimaginemos-barcelona-por-marc-guitart","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barceloneses-por-el-mundo\/reimaginemos-barcelona-por-marc-guitart\/","title":{"rendered":"Reimaginemos Barcelona, por Marc Guitart"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-412\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/New-Project-1-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Marc Guitart<\/h6>\n\t\t\t<p class=\"job-title\">Dise\u00f1ador y consultor de marcas. Fundador de las agencias creativas brandlond\u00ae y brandcelona\u00ae en Londres y Barcelona.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>\u00bfQu\u00e9 destacar\u00edas de la gesti\u00f3n que ha hecho de la crisis tu ciudad de residencia?<\/strong><\/p>\n<p>En la iniciativa privada destacar\u00eda la transformaci\u00f3n tan \u00e1gil en concepto, comunicaci\u00f3n y tiempo de los negocios, empresas y organizaciones de la ciudad. Londres ha sufrido mucho el desconcierto general de su clase pol\u00edtica y las indecisiones de como proceder y afrontar la crisis sanitaria, pero tambi\u00e9n es cierto que su tejido social y econ\u00f3mico no ha permitido que el miedo paralizara el pulso de la ciudad. En la iniciativa p\u00fablica, destacar\u00eda la comunicaci\u00f3n de acciones educativas, sociales y econ\u00f3micas a corto plazo (\u201cLondon Transition Board\u201d) y las iniciativas de largo plazo (\u201cLondon Recovery Board\u201d). \u00c9stas \u00faltimas, fundamentales, ya que permiten a la iniciativa privada confiar en que hay un plan, una visi\u00f3n y una apuesta para volver a disfrutar de una ciudad segura y atractiva reimaginando Londres.<\/p>\n<p><strong>\u00bfC\u00f3mo se ha visto la gesti\u00f3n de Barcelona desde tu ciudad?<\/strong><\/p>\n<p>La gesti\u00f3n a nivel institucional en Barcelona y en todo el pa\u00eds se est\u00e1 viendo con cierta preocupaci\u00f3n y estupor. Destacan especialmente el gran impacto econ\u00f3mico que est\u00e1 teniendo esta crisis en el sector tur\u00edstico, tan importante para Barcelona y popularmente conocida por ello: se trata m\u00e1s de una trascendencia econ\u00f3mica en la proyecci\u00f3n de la ciudad que no su incidencia social y sanitaria. Se est\u00e1 ahondado en la falta de coordinaci\u00f3n y comunicaci\u00f3n entre instituciones y en que no hay una comunicaci\u00f3n clara, coordinada y definida. En cambio, s\u00ed que se resalta el comportamiento impecable de los ciudadanos respondiendo a las recomendaciones sanitarias del riguroso uso de la mascarilla y de adopci\u00f3n de medidas sanitarias de higiene y distanciamiento social. Barcelona mantiene su inercia de buena reputaci\u00f3n identitaria.<\/p>\n<p><strong>Propuesta para Barcelona<\/strong><\/p>\n<p>Barcelona ha demostrado que sabe reinventarse y afrontar los cambios; lo ha hecho siempre y ahora lo volver\u00e1 a hacer. En el contexto actual de incertidumbre, debemos dotarnos de soluciones p\u00fablico-privadas unitarias, para responder con garant\u00edas a esta situaci\u00f3n. Como sociedad, debemos entender que la tecnolog\u00eda por s\u00ed sola no es comunicaci\u00f3n: Barcelona tiene el reto de conectar con sus habitantes (<em>Barcelonins\/es) y<\/em>\u00a0sus visitantes -que no solo son turistas, sino tambi\u00e9n inversores-, con un mensaje que nos haga sentir a todos part\u00edcipes de un proyecto com\u00fan, con prop\u00f3sito y creaci\u00f3n de valor. Es as\u00ed como podremos transformar a la ciudad en capital mundial de la industria 4.0. Para conseguirlo, m\u00e1s all\u00e1 de soluciones a corto plazo, es necesaria una mayor implicaci\u00f3n de las instituciones en proyectos de posicionamiento global que nos permitan reimaginar Barcelona.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We come up with revolutionary ideas that bring positive changes to your product development process!<\/p>\n","protected":false},"author":182764262,"featured_media":6967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[20,175,28,121],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reimaginemos Barcelona, por Marc Guitart | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"We come up with revolutionary ideas that bring positive changes to your product development 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