{"id":5871,"date":"2020-11-16T10:00:04","date_gmt":"2020-11-16T09:00:04","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=5871"},"modified":"2020-11-26T16:05:29","modified_gmt":"2020-11-26T15:05:29","slug":"turismo-y-barcelona-viejo-escenario-nuevos-retos","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/turismo-y-barcelona-viejo-escenario-nuevos-retos\/","title":{"rendered":"La Barcelona del turismo"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><\/p>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-51\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell.png 400w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-300x300.png 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-150x150.png 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-12x12.png 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-180x180.png 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-90x90.png 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-370x370.png 370w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-20x20.png 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-185x185.png 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Blai-Carandell-48x48.png 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Blai Carandell<\/h6>\n\t\t\t<p class=\"job-title\">Partner &amp; Business Designer at Noba Ventures<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"thb-icons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/blaicarandell\/\" class=\"linkedin\" target=\"_blank\"><i class=\"thb-icon-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-516\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol.jpeg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol.jpeg 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-150x150.jpeg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-12x12.jpeg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-180x180.jpeg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-90x90.jpeg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-20x20.jpeg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-185x185.jpeg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2020\/11\/Pol-Comas-Pinyol-48x48.jpeg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Pol Comas Pinyol<\/h6>\n\t\t\t<p class=\"job-title\">Head of Transformation and Business Operations at OYO<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"thb-icons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/polcomaspinyol\/\" class=\"linkedin\" target=\"_blank\"><i class=\"thb-icon-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"p1\">El sector tur\u00edstico ha sido uno de los m\u00e1s da\u00f1ados por la crisis de la Covid-19 en Barcelona.<\/h2>\n<p class=\"p1\"><b>La ciudad es uno de los destino preferidos por los viajeros gracias a su conjunto de atractivos.<\/b><\/p>\n<p class=\"p1\">Tras a\u00f1os de crecimiento y bonanza, los peri\u00f3dicos confirman el desastre del sector tur\u00edstico en Barcelona. Las visitas caen en picado respecto al a\u00f1o anterior, se cierran hoteles y se dispara el desempleo, agravado por la crisis econ\u00f3mica que azota al pa\u00eds. Es el a\u00f1o 1993, las olimpiadas se han celebrado el a\u00f1o anterior y sus instalaciones ya no suscitan inter\u00e9s entre los viajeros del mundo. A pesar de ello, esta crisis sirve como punto de inflexi\u00f3n para convertir Barcelona en uno de los casos de \u00e9xito m\u00e1s importantes del turismo internacional.<\/p>\n<p class=\"p1\">Casi 30 a\u00f1os despu\u00e9s, con Barcelona entre las 10 ciudades m\u00e1s visitadas de Europa, compitiendo con destinos como Par\u00eds o Roma, volvemos a encontrarnos ante una situaci\u00f3n de colapso del sector. Esta vez el detonante ha sido una crisis sanitaria sin precedentes.<\/p>\n<p class=\"p1\">La crisis del 1993 hizo reaccionar y oblig\u00f3 a la colaboraci\u00f3n entre autoridades, sociedad civil y sector privado, culminando en la creaci\u00f3n del consorcio Turisme de Barcelona, organizaci\u00f3n encomendada con la promoci\u00f3n de la ciudad como destino tur\u00edstico. M\u00e1s tarde lo hicieron otros partenariados, como Fira de Barcelona.<\/p>\n<p class=\"p1\">Estos esfuerzos situaron a Barcelona en el mapa: 12 millones de turistas la visitan cada a\u00f1o y aportan pr\u00e1cticamente el 12% de la riqueza anual generada en la ciudad. Barcelona se ha erigido tambi\u00e9n como un destino de negocios, con 400 congresos anuales que atraen 2,5 millones de visitas, entre los cuales destacan el Mobile World Congress y Alimentaria.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote>\n<p><span style=\"font-size: 30px;\">\u201cLa repercusi\u00f3n del sector va mucho m\u00e1s all\u00e1, y deja huella en la oferta cultural, educativa, cient\u00edfica y deportiva, adem\u00e1s de una comunidad startup que nutre y bebe de la gran reputaci\u00f3n de Barcelona.\u201d<\/span><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"p1\">Con una ocupaci\u00f3n hotelera cercana al 15% y con muchos establecimientos al borde del cierre, Barcelona vuelve a afrontar el reto de recuperar un sector clave para su econom\u00eda. Sin embargo, la preocupaci\u00f3n ahora va mucho m\u00e1s all\u00e1 de recuperar el volumen de turistas y sit\u00faa a la ciudad ante nuevos retos como fomentar la colaboraci\u00f3n p\u00fablico-privada; continuar reinvent\u00e1ndose para aumentar el atractivo de la oferta tur\u00edstica, en un contexto global, con tantos destinos compitiendo por un n\u00famero creciente de turistas; y apostar por el turismo de calidad, un escenario muy distinto de aquella Barcelona post-92.<\/p>\n<p class=\"p1\">Las d\u00e9cadas que precedieron la Barcelona del \u201892 nos alientan a ser optimistas ante el escenario desconcertante en el que nos encontramos. Si logramos recuperarnos entonces, debemos confiar que podremos recuperarnos ahora.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Blai Carandell Partner &amp; Business Designer at Noba Ventures Pol Comas Pinyol Head of Transformation and Business Operations at OYO El sector tur\u00edstico ha sido uno de los m\u00e1s da\u00f1ados por la crisis de la Covid-19 en Barcelona. La ciudad es uno de los destino preferidos por los viajeros gracias a su conjunto de atractivos.&hellip;","protected":false},"author":182764262,"featured_media":6575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,117,28,57],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona del turismo | Barcelona Global Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/turismo-y-barcelona-viejo-escenario-nuevos-retos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Barcelona del turismo | Barcelona Global Blog\" 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