{"id":8328,"date":"2021-03-19T11:19:44","date_gmt":"2021-03-19T10:19:44","guid":{"rendered":"https:\/\/www.barcelonaglobal.org\/blog\/?p=8328"},"modified":"2021-06-21T09:26:51","modified_gmt":"2021-06-21T07:26:51","slug":"la-barcelona-al-plato","status":"publish","type":"post","link":"https:\/\/www.barcelonaglobal.org\/blog\/barcelona-2040\/la-barcelona-al-plato\/","title":{"rendered":"La Barcelona al plato"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-502\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/759893c7db440c3e5f662d27e0d85d8c-scaled.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/759893c7db440c3e5f662d27e0d85d8c-scaled.jpg 2560w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/759893c7db440c3e5f662d27e0d85d8c-300x300.jpg 300w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/759893c7db440c3e5f662d27e0d85d8c-1024x1024.jpg 1024w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/759893c7db440c3e5f662d27e0d85d8c-150x150.jpg 150w, 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at EY<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\t<div id=\"thb-team-320\" class=\"thb-team-row team-dark\">\n\t\t<div class=\"row style1 regular-padding\" data-columns=\"medium-12\" data-pagination=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-12  columns member_style4 \">\n\t\t<div class=\"team-container\n\t\t\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 200px) 100vw, 200px\" data-src=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398.jpg 200w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-150x150.jpg 150w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-12x12.jpg 12w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-180x180.jpg 180w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-90x90.jpg 90w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-20x20.jpg 20w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-185x185.jpg 185w, https:\/\/www.barcelonaglobal.org\/blog\/wp-content\/uploads\/2021\/03\/235f4a65b28240442c886b6db2d03398-48x48.jpg 48w\" \/>\t\t\t\t\t\t<div class=\"team-information\n\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h6 class=\"member-title\">Teresa Sancho Balaguer<\/h6>\n\t\t\t<p class=\"job-title\">Senior International Tax Advisor at Applus+<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t<style>\n\t\t\t\t\t<\/style>\n\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>4 caracter\u00edsticas de la gastronom\u00eda barcelonesa que, pese al fuerte golpe que ha sufrido con la Covid-19, es un elemento de atracci\u00f3n e impulso fundamental para la ciudad.<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>La gastronom\u00eda forma parte del ADN de los ciudadanos de Barcelona. Celebraciones familiares, reuniones sociales, negocios\u2026 todo se conjura en torno a una mesa. Ello, sumado al valor que le dan a la gastronom\u00eda aquellos que visitan la ciudad, lo convierten en uno de los sectores con mayor incidencia en su econom\u00eda.<\/strong><\/p>\n<p>El duro golpe que ha supuesto el Covid-19 para el sector, lo ha abocado inevitablemente a una restructuraci\u00f3n apresurada para adaptarse a la nueva realidad y, en esta \u00e9poca de transformaci\u00f3n, parece que la diversificaci\u00f3n de la oferta, la profesionalizaci\u00f3n del sector y los nuevos canales comerciales jugar\u00e1n un peso muy importante para definir su futuro.<\/p>\n<p>&nbsp;<\/p>\n<h3>I. Gastronom\u00eda como polo de atracci\u00f3n para el mundo<\/h3>\n<p>Desde grandes restaurantes con \u201cestrella\u201d hasta peque\u00f1os negocios de barrio, cocina tradicional catalana o propuestas internacionales y de vanguardia; todos tienen cabida en Barcelona para deleite de locales y atracci\u00f3n para turistas.<\/p>\n<p>Seg\u00fan un estudio realizado por el Ayuntamiento de Barcelona en colaboraci\u00f3n con Mercabarna, el sector ven\u00eda contribuyendo a la ciudad en los a\u00f1os anteriores a la pandemia en torno a 5.000 millones de euros directos, con proporci\u00f3n pareja entre el gasto del cliente local y el de los cerca de 12 millones de turistas que nos visitaban anualmente hasta 2019.<\/p>\n<p>Adem\u00e1s de su peso en el terreno econ\u00f3mico, la distinci\u00f3n de un gran n\u00famero de chefs de la ciudad y su entorno como referentes a nivel mundial, ha llevado a que la gastronom\u00eda cobre mayor relevancia como elemento de atracci\u00f3n e impulso fundamental para la ciudad.<\/p>\n<p>Es innegable, por tanto, que este sector tiene una importancia fundamental que trasciende al turismo, contribuyendo tanto a la calidad de vida de sus habitantes como al impulso de la marca Barcelona.<\/p>\n<p>&nbsp;<\/p>\n<h3>II. Innovaci\u00f3n gastron\u00f3mica<\/h3>\n<p>El ambiente cosmopolita, vanguardista, creativo e innovador que ofrece Barcelona impregna a todo su tejido social, favoreciendo iniciativas empresariales y permitiendo las sinergias entre sectores.<\/p>\n<p>Este entorno es el que sirve como caldo de cultivo para iniciativas como el <a href=\"https:\/\/cib.education\/?campaignid=1452381079&amp;adgroupid=66685568059&amp;adid=330266052403&amp;utm_campaign=&amp;utm_campaign=&amp;utm_term=culinary%20institute%20barcelona&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6287713580&amp;hsa_cam=1452381079&amp;hsa_grp=66685568059&amp;hsa_ad=330266052403&amp;hsa_src=g&amp;hsa_tgt=kwd-628142971331&amp;hsa_kw=culinary%20institute%20barcelona&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjwo-aCBhC-ARIsAAkNQit28W9Uqto0k4fS2ZMZXEDa6INQYFoHVAG9FXw2waJ7uUkkeOjhiHEaAnTREALw_wcB\" target=\"_blank\" rel=\"noopener\">Culinary Institute of Barcelona (CIB)<\/a>, que atrae cada a\u00f1o a decenas de estudiantes de hosteler\u00eda de todo el mundo, con inquietudes y proyectos novedosos a emprender, seducidos por una ciudad cosmopolita, considerada epicentro cultural y gastron\u00f3mico, con grandes referentes a nivel mundial y l\u00edderes en vanguardia e innovaci\u00f3n.<\/p>\n<p>El centro es un exponente de originalidad en la educaci\u00f3n. Su metodolog\u00eda, que bien podr\u00eda asemejarse a la de las mejores escuelas de negocios y centros de desarrollo tecnol\u00f3gico, pivota sobre el Design Thinking con el objetivo de maximizar el impulso creativo de sus estudiantes y canalizarlo para desarrollar productos innovadores.<\/p>\n<p>Iniciativas como esta situan a Barcelona en el en el mapa mundial, dot\u00e1ndola de una personalidad \u00fanica. Una marca que, seg\u00fan palabras del Ferran Fisas, presidente del CIB, permitir\u00e1 exportar el centro a otras ciudades del mundo focalizando a\u00fan m\u00e1s nuestra ciudad en el panorama mundial.<\/p>\n<p>&nbsp;<\/p>\n<h3>III. El reto de la Covid-19<\/h3>\n<p>La reducci\u00f3n de la actividad por las medidas de prevenci\u00f3n y la ausencia del turismo, sumados a la falta de ayudas y la incertidumbre que ello genera, ha dinamitado al sector, provocando el cierre de un gran n\u00famero de establecimientos y obligando a la transformaci\u00f3n del resto con nuevos modelos de negocio como el delivery en todo tipo de restaurantes, algo que hasta la fecha era terreno exclusivo de la comida r\u00e1pida.<\/p>\n<p>Es innegable que esta crisis ha actuado como un duro revulsivo para el sector que, como destaca Carlos Sitjar, PR y Gastronomy Manger en Grupo DAMM, ha acelerado cambios estructurales forzando al sector a reinventarse.<\/p>\n<p>Las circunstancias obligan al sector a reconquistar al cliente local, al que en muchos casos ten\u00eda olvidado y que ahora es su principal fuente de ingresos, as\u00ed como a impulsar nuevos canales de comercializaci\u00f3n y a apostar por la digitalizaci\u00f3n y profesionalizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>IV. Futuro del sector<\/h3>\n<p>Aquellos que superen este importante reto y sepan aprovechar las oportunidades que toda crisis brinda podr\u00edan salir de \u00e9sta con una fortaleza renovada.<\/p>\n<p>Jordi Valls, director general de Mercabarna, pone el acento sobre la adaptaci\u00f3n del sector para abordar desaf\u00edos actuales y ofrecer una alimentaci\u00f3n asequible y de calidad, dando respuesta a cuestiones como la sostenibilidad, la salud, la transparencia en la informaci\u00f3n alimentaria y al crecimiento de la relevancia de las quintas gamas en el mercado.<\/p>\n<p>Pese a la incertidumbre, los principales players creen que el sector cohabitar\u00e1 en un mosaico de modelos de negocio, desde la alta cocina m\u00e1s experiencial hasta las soluciones de convenience, y todo regido por equipos m\u00e1s profesionalizados y apoyados en la tecnolog\u00eda para mantenerse competitivos en este nuevo contexto.<\/p>\n<p>No cabe duda de que el sector de la hosteler\u00eda tiene un gran reto por delante, un reto para el que deben recoger el guante todos sus integrantes y trabajar de la mano de instituciones y ciudadan\u00eda, reconociendo su importancia estrat\u00e9gica y d\u00e1ndole el valor y el apoyo que se merece.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner  \"><div class=\"wpb_wrapper \">\n\t<div class=\"wpb_text_column wpb_content_element  \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si quieres conocer las \u00faltimas noticias sobre Barcelona, su talento y sus proyectos, \u00a0<a href=\"https:\/\/www.barcelonaglobal.org\/blog\/newsletter-barcelona-global-blog\/\" target=\"_blank\" rel=\"noopener\">suscr\u00edbete a nuestro Blog<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"F\u00e9lix Mesalles Avellanas Audit Senior Manager at EY Teresa Sancho Balaguer Senior International Tax Advisor at Applus+ 4 caracter\u00edsticas de la gastronom\u00eda barcelonesa que, pese al fuerte golpe que ha sufrido con la Covid-19, es un elemento de atracci\u00f3n e impulso fundamental para la ciudad. &nbsp; La gastronom\u00eda forma parte del ADN de los ciudadanos&hellip;","protected":false},"author":182764262,"featured_media":8348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[20,110,111,28,115],"thb-sponsors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Barcelona al plato | Barcelona Global Blog<\/title>\n<meta name=\"description\" content=\"Barcelona al plato\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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