Barcelona has an internationally recognised and respected brand. Aware of the importance of the city's international reputation and the associated risks, Barcelona Global, in collaboration with the Ajuntament de Barcelona, helps to protect the Barcelona brand and coordinate the brand actors at a professional level through public-private cooperation.
Protection and promotion of the Barcelona brand through the coordination and alignment of the different agents involved in the positioning of the Barcelona brand in the world.
- City Identity and Reputation for cultural, social and economic development Seminar for the exchange of ideas about city branding as a tool for cultural, social and economic development of cities, celebrated on June 2017-10-25 in collaboration with the Ajuntament de Barcelona.
- Creation, with Accenture, of a tool to track and monitor the reactions, comments and opinions regarding the Barcelona Brand in digital media.