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&Rosàs Agency: Bringing value to brands through communication

&Rosàs Agency: Bringing value to brands through communication

Jordi Rosàs, strategic planner at &Rosàs

What does &Rosàs specialize in?

We are an independent creative agency that has a very clear mission: to devise communication campaigns that increase brands’ sales by strengthening their image.

When was it founded?

In January 2003, so we are not far short of our 20th anniversary.

What do you like most about your job?

Influencing and changing the destiny of a range of brands that have very different needs, are exposed to different risks, and are able to take advantage of different opportunities. Each project is unique.

Over the years we have had the privilege of working with leading international brands such as Cupra, Mahou, Decathlon, Bacardi, Pepsico, Nike, FCBarcelona, Damm, and Pernord Ricard.

And the least?

The business. Advertising is a craft and as such needs to be protected from an increasingly aggressive and fast-paced business environment. In addition, the sector has not been entirely transparent, so now it is time to regain the trust of companies and highlight the importance of our work.

What do you think your company excels at?

We are strategy-driven, which is what makes us very different from other boutique agencies. What’s more, we have managed to forge our own advertising and business culture in a very competitive and individualistic environment.

What is your main challenge?

Although we are already the most international independent creative agency in the country, our ambition is to become a leading international hub.

Where is your business located? Do you know why this location was chosen?

We chose Via Laietana because it is close to the sea, the Ramblas, the Raval, the Eixample, the Born, Montjuïc, all the Art Nouveau buildings, and the Barcelona zoo ...

What do you like most about the neighborhood where you work?

Its diversity and the fact that it’s right at the center of things.

How important is Barcelona for your company?

We are from Barcelona and we love our city. Barcelona stands for quality and attracts people from all around the world.

With which city would you compare Barcelona?

Cities that aren’t capitals and so have had to do things their own way to succeed.

What form of urban model should Barcelona adopt?

Cities that are open-minded, capable of attracting creative, technological, scientific, cultural, artistic, and entrepreneurial talent... Cities that are committed to furthering knowledge and the arts and sciences.

What good practices from other cities would you like Barcelona to adopt?

I would like it to be more flexible, more open, and at the same time stricter on standards. Barcelona is and will always be synonymous with its quality of life, due to its geography, climate, and history. But it should also be well-known for the quality of its business, culture, and academic life, as well as for its gastronomy and the beauty of its buildings. And it should make sure that it always puts people first.

What do you ask of the Barcelona of the future?

I don't want to live in a big city; I want to live in a great city. We need to recover our pride and self-esteem; ultimately, cities reflect the state of mind of those who live in them.

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