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The legacy of the America’s Cup: innovation, technology, creativity, and culture

The legacy of the America’s Cup: innovation, technology, creativity, and culture

Photo: AMERICA'S CUP

The 37th edition of the America’s Cup, held this year, has been historic, not only for its innovation, technology, and creativity but also for hosting, for the first time, a women’s regatta alongside the youth regatta. The city showcased its strength to the world, establishing a distinct identity in this international competition with the creation of a Cultural Regatta and an inaugural ceremony, marking a first in the history of the America’s Cup, that celebrated culture, art, music, and nautical tradition.

Thanks to the competition, Barcelona has strengthened its natural bond with the Mediterranean, highlighted its extensive coastline, and promoted nautical sports, boosting an economic sector like the blue economy. Barcelona Global has been part of this story, forging connections between sports, innovation, and culture, and demonstrating how public-private collaboration has made it possible to host a world-class event.

This is how the teams, the technology, the milestones achieved, and Barcelona's ongoing relationship with the sea shaped this unforgettable experience.

Photo: Ugo Fonollá

The teams: talent and determination

The America’s Cup has always been a stage for showcasing the highest level of competitive spirit, and this edition was no exception. Teams from around the world poured their dedication, expertise, and passion into delivering an awe-inspiring spectacle. Emirates Team New Zealand, once again demonstrating their unparalleled skill, claimed victory and secured their place in sailing history. Kia ora!

 

Beyond the regatta itself, these teams brought with them a wealth of talent that extended far beyond the sport. From engineers and strategists to data scientists and innovators, the America’s Cup attracted a wide range of disciplines. This influx of expertise not only elevated the level of the competition but also injected new energy and ideas into Barcelona, further cementing its reputation as a hub of sporting and technological excellence.

Photo: Ricardo Pinto

Innovation: cutting-edge technology

The America’s Cup was also a triumph of innovation. Advances in boat design, data analysis, and technology pushed the boundaries of what is possible in the world of sailing. The use of cutting-edge materials and aerodynamic designs enabled the boats to achieve record-breaking speeds, exceeding 55.6 knots (~100 km/h), setting an unprecedented pace for future competitions.

 

This focus on technology reflects the trends shaping the sport, where innovation is becoming just as crucial as physical endurance.

Photo: Ian Roman

Inclusivity: forging a new path

This edition of the America’s Cup will be remembered not only for its thrilling races but also for the historic milestones it achieved. For the first time, a women’s event was introduced, marking a significant step toward gender equality in the sport and serving as a source of inspiration for the next generation of women sailors.

 

The Sailing School played a key role in the educational and training efforts associated with the America’s Cup in Barcelona. The school was involved in promoting sailing among young people through programs like "Viu la Vela," designed to nurture new talent.

Photo: Vicente Zambrano

Blue economy: strengthening the connection with the sea

The organization of the regatta has propelled Barcelona into a new era of maritime engagement. This event has further accelerated the transformation of the Port of Barcelona, which is undergoing significant modernization with over €86 million in investments aimed at sustainability, economic growth, and public accessibility. Key projects include the creation of a new waterfront promenade and viewpoint at the Nova Bocana, the renovation of the Sant Sebastià breakwater, and the adaptation of spaces for BlueTech Barcelona, a new innovation hub focused on the blue economy.

 

The Cup has highlighted Barcelona’s potential as a leading city in this sector, with its extensive coastline and thriving nautical culture laying the foundation for future growth. Barcelona continues to embrace its maritime future, solidifying its position as a global leader.

Photo: Ana Ponce

Cultural Regatta: much more than a competition

This edition was not just a sailing competition; it also showcased the vibrant culture that defines the city. The Cultural Regatta took place alongside the races, featuring over 200 activities spanning music, gastronomy, science, art, and more. The Race Village became the event's centerpiece, hosting various musical performances and traditional arts. Other venues also participated in the Cultural Regatta program, including the Port Olímpic, the Maritime Museum of Barcelona, and the Disseny Hub.

 

This fusion of sport, culture, and innovation made the America’s Cup more than just a regatta—it was a true celebration of creativity and the city’s connection to the sea.

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