Now Reading
Marc Dufraisse: 'Barcelona will always attract international talent'

Marc Dufraisse: 'Barcelona will always attract international talent'

Marc Dufraisse, founder of AutentiCoach

Married with two children, 59-year-old Frenchman Marc Dufraisse spent his childhood and youth between Paris, Barcelona and London. He studied at a business school in France and has worked in various multinationals as a foreign exchange consultant and sales & operations executive. He and his family were living in Lausanne when a serious illness prompted him to put his 25-year professional career on hold. He decided to come to live in Barcelona and to fulfill. his lifelong ambition of starting his own company. He now devotes all his energies to AutentiCoach, a coaching, mentoring and training consultancy. He offers services in English, French and Spanish to executives, entrepreneurs and businessmen to help them achieve their professional goals. He encourages them to overcome their fears, set clear objectives, and reinvent themselves. Above all, he teaches them never to give up.                   

Why did you choose Barcelona?

Barcelona has always been my second home, after Paris. I lived in Barcelona between the age of 8 and 14, and I have always been strongly attracted to its culture, language and Mediterranean climate. I had always wanted to work here and my illness was the wake-up call I needed to start a journey that would change me and to devote myself to what I really wanted to do, run my own consultancy in Barcelona.         . 

What do you like most about the city?

I am fascinated by city’s built environment. Since we’ve been allowed out, I’ve been taking advantage of the time out to go on bike rides through traditional neighborhoods like Sant Andreu and Horta. I enjoy exploring the backstreets and discovering new places. As for its business fabric, I love the great potential of its multiculturalism, which provides great opportunities for local and international talent and encourages startups and initiatives such as 22@. It's an excellent place for entrepreneurship.            

¿What do you expect from Barcelona in the coming years?    

The biggest challenge the city faces, and this was the case even before COVID-19, is how to cope with the gentrification (also present in Paris, my home town) and mass tourism which have so blurred the identity and character of the city. I believe that we now have a great opportunity to take advantage of the multicultural nature of our citizens and to develop a more thoughtful view of Barcelona. This will mean promoting more sustainable urban mobility, such as the use of bicycles and electric scooters. The COVID-19 crisis should encourage us to question our economic models and seek more kindhearted, communal and compassionate lifestyles. I would love Barcelona to lead the world in this way. I see this situation as an opportunity to lend a hand to all entrepreneurs and managers in their new challenges and to support them in their own transformation processes.         

¿What are the strengths that will help the city overcome  COVID-19? 

Its geographical location, its climate, its cultural wealth and its strong business fabric have always meant that Barcelona has always been seen as a great place for attracting international talent, and I think this will continue to be so.      

¿What do you expect from Barcelona in the coming years?  

I think that its great qualities will continue to attract people with potential who will want to live here while teleworking for businesses based in other countries. I know French people who are already doing this and I think it will be an increasingly popular trend, as the instant travel which we had become so used to may well be on the way out.,         

View Comments (0)

Leave a Reply

Your email address will not be published.

Scroll To Top