“New generations must be heard and involved in decision-making” by Karim Barmose

Understood. Here's the revised translation without em dashes: Karim Barmose is 32 years old and was born in Barcelona in 1992, the same year the Olympic Games were held and marked a turning point in the city’s history. Passionate about Barcelona, he currently serves as Chief Operating Officer at Winid, a talent consultancy specializing in the recruitment of middle and senior management profiles. He is also a participant in the leadership and city program Barcelona 2040 by Barcelona Global.

Winid was founded four years ago and today has a team of 70 people, with offices in Barcelona, Madrid, and Lisbon. Its purpose as an organization is to foster growth and fulfillment for both individuals and companies through talent acquisition services based on three core pillars: diversity and inclusion, innovation, and data-driven decision-making.

What do you expect from the Barcelona of 2040?

I hope Barcelona becomes a global benchmark in innovation, sustainability, and quality of life. A city with modern infrastructure, access to affordable housing, and an environment that supports both its residents and its businesses. And above all, a city that never loses its charm, its culture, its gastronomy…

Which city would you compare Barcelona to?

Barcelona is unique, but it can draw inspiration from cities like Copenhagen, for its commitment to sustainability and green mobility, and Singapore, for its model of... smart city e innovación tecnológica aplicada a la gestión urbana.

Which city model do you think Barcelona should resemble?

It should aspire to be a city that combines innovation, investment, and sustainability. One example is Amsterdam, with its balance between economic development and social well-being, or Zurich, known for its high quality of life and efficient resource management.

What is the main challenge Barcelona must address in the coming years?

The main challenge is the housing crisis, with prices having risen by more than 40% over the past decade. This affects local residents but also hinders the attraction of international talent. Barcelona has lost competitiveness compared to other European cities in terms of quality of life due to the significant increase in the cost of living. This can become a barrier for companies aiming to grow and in need of skills or expertise that are currently not available in the local market.

What do you think should be the role of the new generations and their involvement in the development of the city?

Their role is key. New generations are more aware of the climate crisis and social inequality, and they bring innovative ideas. Initiatives such as the creation of social impact startups or the promotion of the circular economy largely stem from these generations, who must be heard and involved in decision-making processes.

What business sectors do you think Barcelona should invest in?

Barcelona must strengthen strategic sectors such as pharmaceuticals. With the biomedical hub at the Parc de Recerca Biomèdica and leading companies in the sector, it plays a key role in the economy. The city should also invest in electric mobility, as the push for sustainable transportation and projects like those led by Wallbox and Seat and Cupra position Barcelona as a benchmark. Additionally, it should promote gastronomy; not only as a driver of tourism, but because innovation in sustainable food represents a major opportunity. And of course, the city must commit to green and digital technology: Barcelona is already a tech hub, and prioritizing AI and renewable energy will enhance its competitiveness.