The international reputation of Barcelona is essential to ensure that Gran Barcelona is perceived as a city of business and investment, of entrepreneurs and innovation, of art and culture, of leading scientific research and of creativity and design
The Barcelona MBA Day aims to present first-hand to the more than 600 international MBA students of IESE, ESADE and EADA the industrial, economic, cultural and entrepreneurial Barcelona. The leaders of the most important companies, research centers and cultural institutions of the city welcome and explain to these future global executives their business model, their connection with Barcelona and the city's potential to become a global city.
Since 2019, Barcelona Global presents in London the Barcelona of Investment, Architecture and Design, Quality Tourism, Culture and Science, together with more than 50 business, cultural, science and prestigious professionals. Altogether, more than 300 investors, opinion leaders, media and specialized agents in each of the sectors attended to the 5 tracks. The first edition was held on June 12 and 13 of 2019.
On March 9 and 10, Barcelona Global will present the Barcelona of industry, business, culture and science in Munich, to improve the city's international reputation through prestigious speakers from these fields. The investment and research sessions will be held at the IESE headquarters in Munich and the Barcelona Obertura will be held at the Cervantes Institute.
Barcelona Global wants to show through Instagram the Barcelona that promotes the talent that has born and has decided to live in it. Barcelona City of Talent's main objective is to promote and show the Barcelona of science, art, innovation, entrepreneurship, music, business activity and gastronomy through its main actors and contribute to project it in the world as one of the best cities for economic activity and talent.
@BarcelonaGlobal
The International Press Desk is a project entirely dedicated to improving the reputation of the city in the world through journalists and global opinion leaders. To do so, we organize Press Trips specialized in different topics with journalists and international media and we also organize individualized agendas on demand.
The main goal is to position Barcelona in the international press through a positive and interesting story for journalists and international opinion leaders and that they know first hand what is happening in the city. The main Press Trips organized so far have focused on entrepreneurial Barcelona, science, culture, architecture and design or sports. This program, created in 2018, has already achieved more than 25 impacts in media such as NYT, Le Monde, Il Sole 24 Ore, Xinhua Agency, Wired or La Stampa.
