Photography: Lukas Kloeppel (Pexels)
Global Creative Strategy Lead - Top 5 Technology Companies Worldwide
New York is synonymous with art, culture, innovation, and creativity. The city's creative economy is recognized worldwide and is an integral part of its identity and global brand. More than just a symbol, creativity is an engine of economic growth. ‘Creativity is essential in entrepreneurship," says Marta Mateu, it enables new businesses to be started or existing ones to be optimized, and sustains the best companies once they have reached a global scale’.
‘There are several factors that make Barcelona one of the most innovative cities in Europe’, she adds. Moreover, the city has the chance to promote and amplify a creative and innovative mentality in the business sector. In a city like Barcelona, work should be done to establish areas in the creative economy that promote development in the business sector. Cultural centers need to be connected to entrepreneurship programs and there is a need to attract international creative talent to add new perspectives and greater diversity
In short, Barcelona’s business sector needs to be driven by creativity and innovation if it is to meet the challenges of the future in the most ground-breaking manner.