1st Barcelona Global Summit Innovation in Urban Tourism

The 1st Global Barcelona Summit: Innovation in Urban Tourism will take place the next 21st of March at the CaixaForum. There you will be able to learn about Barcelona Global's proposals to improve the relationship between city and tourism and discover how other cities have overcome similar challenges.

Program

1st Barcelona Global Summit: Innovation in Urban Tourism

CaixaForum Barcelona (Av. Francesc Ferrer i Guàrdia, 6-8. Barcelona)

8.30 Registration

9.15 Welcome and introduction by Barcelona Global - Mateu Hernández, CEO at Barcelona Global 

Welcome by Jordi Nicolau, Barcelona Regional Director at CaixaBank

Welcome by Maribel Rodriguez, Regional Director for Europe and Latam at World Travel & Tourism Council (WTTC)

9.40 Gonzalo Rodés, Chairman at Barcelona Global: Key takeaways and the role of the association as an active player in the tourism sector.

10.00 Key note: City benchmark as a development tool - Professor Greg Clark

10.15 Coffee Break

10.45 Carl Weisbrod, NYC Department of City Planning, interviewed by Martin Roberts, collaborator and correspondent at The Guardian, The Times, Telegraph and Al Jazzera: “New destinations. Creating new areas of interest. New York”

'What can we learn' by Angel Díaz, President of Advanced Leisure Services

11.45 Deede Weithorn, Former Commissioner of Miami Beach, interviewed by Miquel Molina, Deputy Director at La Vanguardia: “Promoting value added activities. Attracting new audiences and Seasonal Spread. Miami”

'What can we learn' by Juan Julià, Founder and Owner of Axel Hotels and Chris Nagy, Principal at WhiteLabel Creative

12.45 Julie-May Ellingson, CEO of Cape Town International Convention Center, interviewed by Marti Saballs, Deputy Director at Expansión: “Reverting the tourism wealth. Cape Town”

'What can we learn' by Pau Guardans, President at Único Hotels and Vicepresident at Barcelona Global

13.45 Morning wrap up

14.00 Cocktail lunch

15.00 Geerte Udo, Director of Marketing at Amsterdam Marketing, interviewed by Olga Grau, Deputy Editor at El Periódico de Catalunya: “Technology as a tool to improve visitor’s experience. Amsterdam”

'What can we learn' by Michael Goldenberg, General Director of Spain and Corporate Group Director at Value Retail

'What can we learn' by Luis Falcón, Co-founder and CEO at InAtlas

16.00 Panel on "Barcelona visions". Ramon Freixa, 2-star Michelin chef; Benedetta Tagliabue, architect Co-Founder and CEO of Miralles Tagliabue EMBT; Antonio de Lacy, Chief of Gastrointestinal Surgery Department at Hospital Clinic Barcelona and President at AIS and Fernando Aleu, MD, Chairman at Queen Sofia Spanish Institute, New York.

Moderator Pau Guardans, President of Único Hotels and Vicepresident of Barcelona Global

17.30 Closure. What is next

If you are not a member of Barcelona Global, you can obtain more information by writing to tourism.summit@barcelonaglobal.org