Barcelona Global and Banco Sabadell have renewed the collaboration agreement to develop the fifth edition of the International Talent Monitor, the biennial survey that seeks to know what thinks the international talent (professionals, researchers, entrepreneurs, businessmen, artists, creatives, among others) who has decided to live and work in Barcelona, in six areas: working conditions, business, social integration, education, living conditions and general perception. In addition, this edition includes questions that will reveal how the pandemic has changed some of the decision-making of this talent.
During the month of May, the survey will be sent to these Barcelonans by choice through research centers, business schools, education centers, start-ups and companies with a high index of internationals and, at the same time, eight focus groups will be organized to deal with the results in more depth.
In addition, the agreement also includes a collaboration from Banco Sabadell to develop the Hola Barcelona! Cocktail, the event that Barcelona Global, in collaboration with Barcelona City Council, celebrates every year to welcome the international talent that has chosen Barcelona. The event, held at the Palauet Albéniz, is attended by more than 1,500 people of 80 nationalities.
Barcelona Global has been working for years to improve fundamental aspects for the attraction and retention of this talent, such as attractive taxation in the way of other major European cities, the streamlining and simplification of procedures for landing, the attraction of investment, affordable housing, as well as an accessible and affordable school in English and a good implementation of this language in the city, at all levels.
A priority group for Banco Sabadell
Banco Sabadell now has 815,000 foreign customers, 2% more than the 796,000 it had in 2020 and 20.2% of the institution’s total customers in Spain. It is a priority group for the bank, which contributes 21% of mortgages (9.7% more than in 2017) and generates 13% of the margin of the Commercial Banking business (10.66% more) .
The bank has the Welcome Service, a platform designed to accompany and advise expatriate managers who move to work in Spain, and also for residential tourists. Since the launch of Welcome Service, international users have increased by 8.64%.