The organization provides a list of five priority themes for the city where the involvement of the government is decisive. Barcelona Global believes that urban policy and particularly the development of large metropolitan areas should become a state policy.
During their meeting with Meritxell Batet, Minister for Finance and Public Administrations, on September 12, Barcelona Global shared with the politician a project portfolio to improve the future of the city in line with the association's mission to “make Barcelona one of the best cities in the world for talent and economic activity”.
Barcelona Global presented proposals in terms of attracting talent, supporting science, improving the relationship between tourism and the city, culture and international reputation of the Barcelona brand, among others topics. In terms of attracting talent, the need to improve taxation and streamline procedures was stressed. As for tourism, the conclusions of the Barcelona Global Summit on Urban Tourism and in particular the proposals on tourist apartments, along with the conclusions of the Business Improvement Districts, were conveyed. Regarding the Barcelona brand, the need for a greater promotion of Barcelona was raised, in view of the loss of international reputation that the city is suffering.
The meeting with Minister Meritxell Batet was attended by members of Barcelona Global Pau Guardans, President of the organization and President of Único Hotels; Lluis Seguí, Vice President and Founding Partner and CEO of Miura Private Equity; Teresa Garcia-Milà, Vice President and General Manager of Barcelona Graduate School of Economics; Jaume Oliu, Vice President and Director of Banc Sabadell and Real Estate and Institutional Markets; Gonzalo Rodés, Honorary President and Mateu Hernández, General Manager of Barcelona Global.