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  • Home >  What we do >  Platform of strategic thinking >  Barcelona Global Challenge MWC
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  • Barcelona Global Challenge MWC

    Description 

    Since 2005 Barcelona has been the headquarters of the Mobile World Congress. In 2011, Mobile World Capital Barcelona has settled in the city, opening an opportunity not only for the identification of the city brand with the congress, but also to make Barcelona a benchmark in the mobile industry globally. 

    With the collaboration of Mobile World Capital Barcelona, during three sessions in March 2016, 60 participants worked around the challenge of achieving an ecosystem conducive to settling the Mobile industry in Barcelona and lay the foundations for generating economic activity linked to the Mobile industry beyond the congress. 

    Objectives 

    1. To identify concrete and viable projects that can actually help the consolidation of the Mobile industry in the city of Barcelona taking advantage of the Mobile Capital.
    2. Identify a high impact-transforming project to help Barcelona to really benefit from the celebration of the Mobile World Congress and to be labelled as the World Capital of Mobile Telephony. Contribute with concrete proposals to improve the impact on the city.
    3. Create a legacy in the host city of the congress, and increase the value of the congress.

    Conclusions 

    1. To develop the Barcelona Mobile Campus and bet on Barcelona as a pilot city in education, health, traffic and citizen participation linked to Mobile.
    2. To turn Barcelona into the world reference center for the development of professional talent in technology and Mobile Business.
    3. To get 10 Large GS2000 Companies to place their research and innovation centers in Barcelona before 2023.
    4. Maintain Barcelona as a reference city to test new products, services and mobile technology through an extensive network of volunteers.

    Promoters 

    - Pillar de Torres

    - Aleix Valls (MWC)

    Participants

    Roser Artal, Franck Barbaras (FB Consulting M&E), Oriol Barrachina (CW), Juan Baselga (MWC), Gemma Batlle (Eurecat), Gloria Batllori (ESADE), Juan Carlos Belloso (Future Places), Ivan Bofarull (ESADE), Jonas Borgh (MYMobilesecurity), Stephen Cahill (Colt Technology Services), Albert Calzada (Serra Process), Txema Clifford, Pilar Conesa (Anteverti), Nacho de Pinedo, Pilar De Torres (UPF), Emmanuel Deleau (La Peña), Maarten Dermul (Hewlett Packard Enterprise), Alfonso Díez (Nissan), Alain Enault (Eurodecision), Anna Escoda (BSCC-CNS), Diego Fernandez ( Ogilvy Upcelerator), Mònica Fernández (MWCB), Luca Ferraro (Crucible Associates, SL), Angel Garcica (LantaCaptal), Alain Garcinuño (AGCapital), Manuel Garriga (Call2World), Dionis Guzman, Kristen Haack (Rosàs), Mateu Hernández (Barcelona Global), Fernando Iglesia (ACEC Associació Catalana d'Empreses Consultores), Therese Jamaa (GSMA), Renee Jimenez (GSMA), Carine Lebecque (biid), Sylvie Lemaire (Bretagne Commerce International), Esther Levy (www.BcnFashionista.com), Katrina Logie (Communications), Anna Marqués (MWC), Giorgio Milano, Raimon Miret (Accenture), Laurence Mourasse (GSMA), Christopher Pommerening (ACTIVE Venture Partners), Pedro Pons (Everis), Xavier Pont, Marcel Prunera (Crea Inversión), Josep Maria Pujals, Laurent Renard (Toro), David Reyero (Sanofi), Joan Roca ( Roca Junyent, SLP), Ani Rodríguez Linde (Teléfonica), Jordi Rosas (Rosàs), Juan Roure (IESE Business School), Javier Simó (INLEA), Juan José Terraza, Carlos Trenchs (Caixa Capital Risc), Aleix Valls (MWC), Miguel Vicente Verdoy (Antai Venture Builder) and Bruno Vilarasau (Movistar/Telefónica).

     

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    By eMascaró