Description

The public-private partnership has helped for many years to transform Barcelona from an industrial city in crisis to a modern city of services, creation and open to the world. Today, in a world that has turned towards the urban (and especially the metropolitan), the city must face new challenges that must be approached from a renewed involvement of the public and private actors.

This new way of partnership has been the object of work of members of Barcelona Global who have found in the Public-Private Sector Research Center of IESE Business School the ideal ally to work together and find new proposals to continue the so-called “Model Barcelona” of public-private partnership.

 Objectives 

Barcelona Global and the IESE Public Center of Excellence of the IESE Business School promote the Barcelona Global Challenge on public-private partnership, an initiative to analyze the great challenges that Barcelona of the future will face. In addition, we will prepare a roadmap, with specific proposals, to provide long-term solutions through public-private partnership and that Barcelona becomes one of the best cities in the world for talent and economic activity.

We have gathered more than 50 experts in the areas of Research, Health, Smart Cities and Culture, under the coordination of four top-level professionals in their field:

- Salud: Josep María Campistol, director general del Hospital Clínic.

- Smart Cities: Pilar Conesa, founder and CEO de Anteverti.

- Cultura: Ainhoa Grandes, president of Funadació MACBA.

- Investigación: Andreu Mas-Colell, president of BIST

Conclusions 

The report, done by more than 50 partners of Barcelona Global and based on the fields of culture, research, Smart Cities and health, highlights the need to innovate, increase investment and accelerate the call to action that requires finding alliances and complicities with the private sector and proposes 16 concrete proposals where public collaboration can be instrumental:

1. Develop a plan to re-economize the centre of Barcelona, ​​in which the administration makes available large equipment and public buildings for the development of science and entrepreneurship.
2. Initiatives in industrial areas not used and in the field of health, renovate hospitals with outdated equipment.
3. Use metropolitan land to create a large stock of affordable rental housing in collaboration with private investment.
4. Create assisted housing for the elderly, with assignments or concessions of land and new models of management and spaces.
5. Create residences offer for students, researchers and teachers.
6. Modification of the Patronage Law with the increase of the deduction for a donation of up to 50% that could reach 66%.
7. Grant full legal certainty to Economic Interest Groups for the financing of R&D activities with private resources.
8. Increase in tax deductions for investment activities related to R&D, health or culture.
9. Co-management and co-investment in the resources of the tourist rate, to increase the cultural level and improve the image of Barcelona.
10. Create an agency of attraction and acceleration of investment to position Barcelona as a city of investment and talent.
11. Create a public-private investment fund for projects and seed capital.
12. Creation of medical service platforms to the international community as a way to provide additional financing to the public system.
13. Reform of the Institute of Culture of Barcelona (ICUB), aimed at becoming an entity that guides the production of third parties.
14. Improve the economic sustainability of cultural assets to significantly increase income.
15. Provide the investment in sensorization and connectivity necessary to the challenge of sustainable mobility.
16. Energy rehabilitation of housing, in a Barcelona where its buildings have been outdated.

Coordinators

- Xavier Vives (Public-Private Sector Research Center - PPSRC)

- Pau Guardans i Cambó (Barcelona Global)

- Mateu Hernández (Barcelona Global)

- Josep María Campistol, (Hospital Clínic)

- Pilar Conesa (Anteverti)

- Ainhoa Grandes, (Funadació MACBA)

- Andreu Mas-Colell, (BIST)

Participants

Jordi Aguilera (Cuch-Aguilera Partner), Mehdi Alaoui (Expense Reduction Analysts), Luisa Badia (L35 Arquitectos), Gemma Batlle (Eurecat), Joan Bigorra (ISGlobal), Antoni Bosch (UPF), Toni Brunet (Cellnex Telecom), Alberto Caimi (Barcelona Housing Systems), Martí Casamajó (Everis), Marc Chalamanch (Archukubik), David Ciurana (Fosca Films), Joan Comella (VHIR), Rocío de Aguilera (Sport Cultura Barcelona), José María de Paz (Pérez-Llorca), Ángel Díaz (Advanced Leisure Services), Anna Estrada (CIDOB), Jordi Farrés (Pérez-Llorca), Pedro Franca (IESE), Sylvia Franzke (Haufe-umantis), Teresa Garcia-Milà (BGSE), Raül González (Cellnex Telecom), Uzay Kozak (Fokus Yatirim), Patricia Kunkel (Kunkel Consulting), Tony Lara (Plus for Spain), Carine Lebecque, María Teresa Machado (Fundació Palo Alto), Núria Mas (IESE), Jordi Martí Pi-Figueras (Celgene), Carme Martinell (UPF - BSM), Josep Martínez Vila (SABA), Montserrat Martínez Parera (CaixaBank), Miquel Molina (La Vanguardia), Pol Morillas (CIDOB), Jordi Óliva (CaixaBank), Valentí Oviedo (Gran Teatre del Liceu), Heribert Padrol (Asax Legal), Mar Pallàs (Scoot), Daniel Pardo (SABA), Nuria Paricio (Barcelona Oberta), Enric Pérez (Abertis), Osmar Polo (T-Systems), Giacomo Ponzetto (CREI), Eduardo Rallo (Barcelona Propertis), Mónica Reig (ESADE), Joan Enric Ricart (IESE), Miquel Rodríguez (IESE), Helena Rosa (Antoni Bosch Editor), Pep Salazar (Offf), Jordi Salvador (IESE), Carmen Santana (Archikubik), Albert Tapia (IESE Business School), Lluís Torner (ICFO), Jaume Torres (Q Ventures Group),, Carmen Tribó (L35), Isabel Vidal (Group Focus), Bruno Vilarasau (Telefónica), Rafael Vilasanjuan (ISGlobal), Guillermo Vidal (Cuatrecases).