1st Barcelona Global Summit: Innovation in urban tourism

On February 12th, in a press conference in the DayOne space of CaixaBank, we have announced the 1st Barcelona Global Summit: Innovation in urban tourism, which will take place on Wednesday, March 21st, at the CaixaForum Barcelona and has as objective to make known the proposals of the Barcelona Global to improve the relationship between city and tourism as an engine of economic development, well-being and international reputation. 

The Summit will have presentations from leading industry experts: professor Greg Clark CBE, Carl Weisbrod, NYC Department of City Planning, Deede Weithorn, Former Commissioner of Miami Beach, Julie May Elligson, CEO of Cape Town International Convention Center and Geerte Udo, Director of Marketing at Amsterdam Marketing. The introduction will be presented by representatives of CaixaBank and WTTC and Gonzalo Rodés will present the overview of the proposals which are based on the analysis of the challenges that Barcelona is facing as a tourist destination and how other cities have overcome similar difficulties.