1st edition Barcelona 2040 - Barcelona and its tourism

The session of the 1st edition of the Barcelona 2040 program on tourism. In this session, we will get to know in-depth one of the key institutions for the competitiveness of our economy Fira de Barcelona, an example of public-private collaboration and a top-class engine of promotion of the city and the country. During the session, the recipes for the sustainability and competitiveness of the Barcelona urban tourism model will be examined.

The session will be conducted by Constantí Serrallonga, General Director of Fira de Barcelona, and other representatives of the sector. The participants will be accompanied by journalist and tourism expert Marisa Anglès, Communications Manager at Telefónica Mediterráneo, who will describe the situation of the sector in Barcelona.